We recently connected with Lisa De La Torre and have shared our conversation below.

Lisa , appreciate you joining us today. We’d love to hear the story behind how you got your first job in field that you currently practice in.

I got my first job in the industry by creating one. In my early twenties, I was diagnosed with a mental health disorder that unfortunately can’t be managed with medication (believe me, I’ve tried). It’s been painful at times — things can shift quickly — and for years I did my best to hold steady in a corporate management role. Looking back, I realize I was torturing myself trying to balance a demanding career while battling my own mind.

There’s a lot of shame that comes with wanting to show up and not always being able to.

So Madd About wasn’t born not only from entrepreneurial spirit, it came from necessity. I needed to build something that worked with my mental, and emotional waves, something that honored both my limitations and my gifts.

My business is my safe place. It gives me space between work days, allowing for time to care for my body and calm my mind, and the ability to show up as my best self for my clients.

I love people. I love women. I love connecting, listening, and offering a safe space to just be. So my first job in this field was one I curated myself, my own version of meaningful work, where I got to write the rules.

Lisa , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

At Madd About Skin, I offer custom facial treatments, advanced skincare therapies, and holistic skin-wellness services. My approach blends science and soul: I use professional lines like SkinScript, and Sorella Apothecary, Lilac and Flint along with modalities such as LED light therapy, hydrodermabrasion, and micro-current. Each service is tailored to restore not only the skin but also the nervous system. I love helping clients leave calmer, lighter, and more confident than when they arrived.

What sets me apart is the intentional, emotional space I hold for every person who walks through my door. I see facials as more than skincare; they’re a form of emotional reset. My clients often say their time with me feels like therapy wrapped in a facial — and that’s the best compliment I could ever receive.

I’m most proud that I created something beautiful from something difficult. Madd About Skin is my safe place, and by sharing it, I get to help others find theirs too. I want people to know that this business is built on empathy, authenticity, and the belief that caring for your skin is really about caring for yourself.

We’d love to hear a story of resilience from your journey.

I believe my resilience showed itself in one of the hardest realizations of my life — accepting that I was no longer good at something I once excelled in. For years, my corporate career defined me. I didn’t have a college degree, so I placed enormous value on my title, my responsibilities, and my paycheck. It was my identity, my validation, my proof that I belonged.

But over time, as my mental illness intensified during periods of stress, I began to see that I couldn’t continue in that environment. My performance suffered, my relationships strained, and even though I wanted to be good, to lead, to achieve, it was as if I was fighting a battle I could no longer win.

Admitting that was painful. It felt like losing a piece of myself. But it also opened the door to something new. I took time off, reevaluated, and made a decision that changed my life: I would work for myself. I knew I needed to create a career that worked around my mental and physical needs — one that honored my health instead of depleting it.

That’s how I built Madd About Skin. I designed my business so that my physical fitness and self-care are woven into my workweek, not afterthoughts, but foundations. My resilience wasn’t in pushing harder; it was in learning to listen to myself, to slow down, and to rebuild a life that aligns with my well-being.

What’s been the most effective strategy for growing your clientele?

My strategy for growing Madd About Skin is rooted in intentional expansion, not hustle for hustle’s sake. I’ve learned that growth doesn’t always mean “more” it means better. I’m focused on deepening the client experience, strengthening relationships, and refining every detail that makes my studio feel personal, peaceful, and results-driven.

From a business standpoint, I’m growing through education, partnerships, and visibility. I continue to invest in advanced training, from understanding ingredients mastery and technologies. I want to offer high-level treatments that deliver real change. I also believe in collaboration over competition, so I’ve built connections with other local wellness professionals to cross-promote and support our shared community.

Digitally, I’m expanding my presence through storytelling and authenticity — using social media to not just showcase services, but to share purpose. My clients connect deeply with honesty, transparency, and the heart behind Madd About Skin. That’s what builds loyalty and referrals more than any ad campaign ever could.

Ultimately, my strategy is sustainable growth one that allows me to stay balanced, continue serving with passion, and build something that reflects both my values and my vision.

Contact Info:

• Website: https://Maddaboutskin.com
• Instagram: Madd_aboutskin

Image Credits

Paige Creative