We were lucky to catch up with Jenny Wang recently and have shared our conversation below.
Hi Jenny, thanks for joining us today. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?
JWang Properties is a boutique, one-stop real estate service specializing in both residential and commercial properties. We create customized plans for each client, helping them achieve their unique real estate goals.
We are strong advocates of Business, Industry, and Community—the three pillars that define who we are. We dedicate ourselves to continuous education and professional excellence, always striving to serve our clients with integrity and represent their best interests.
Our team builds deep relationships within the industry and continuously expands our professional network. We are also passionate about supporting and giving back to our communities.
With an exceptionally strong online presence and the establishment of JWang Media, we promote our business and agents through innovative storytelling marketing strategies.
In addition to founding JWang Properties, I am also an author—my debut novel, “Girl Wears Those Shoes,” was published in December 2021. It’s an inspiring story of a young realtor’s personal and professional growth through the challenges of the 2008–2009 market crash.
I have also become a TV host with the American Dream TV Network, sharing our stories through the segment “If These Walls Could Talk.” Our 2025 episodes have featured distinguished guests—from luxury homeowners and Houston philanthropists to world-renowned silhouette artist Cindi Rose. The show has been a tremendous success, amplifying our culture of storytelling and community connection.
At JWang Properties, we believe that Business + Culture = JWang Properties. Guided by our mantra—Business, Industry, and Community—we continue to grow with purpose and passion. After all, it takes three to tango.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I founded JWang Properties in November 2018 as a boutique real estate firm with a personal touch. Alongside it, I launched JWang Media, a custom video production company designed to tell compelling stories and deliver impactful messages that promote and brand our agents and business.
Before becoming an independent broker, I was a RE/MAX agent for 16 years. In retrospect, I knew I needed to first build a strong foundation and then establish a solid structure. By setting out on my own as a sole broker, I defined what that meant:
• The foundation is our mission, vision, and strategy.
• The structure is our culture, branding, mentorship and training, and competitive fee model.
Our mission is to provide a personalized, one-stop real estate service in both residential and commercial sectors. Through innovative media production, we promote our business and showcase our agents.
Our vision is to build upon a strong foundation and grow our business through a culture-driven approach. Our mantra—Business, Industry, and Community—guides everything we do. We offer hands-on mentorship, effective training, and a supportive environment, while continuously recruiting and developing new agents through our competitive and empowering system.
Over the years, I have built deep relationships within the real estate industry. I served as President of the Women’s Council of Realtors, Houston Network (2016) and hold designations as a Certified Residential Specialist (CRS) and Luxury Home Marketing Specialist (CLHMS). At JWang Properties, we regularly host educational and networking events to help our agents continue learning and representing our clients with excellence. I have also been an Ambassador for the Houston Ballet for over a decade, currently serving on the Ambassador Committee.
In addition to real estate, I am an author. My debut novel, “Girl Wears Those Shoes,” published in December 2021, is a real estate–inspired story following a young immigrant realtor’s personal and professional growth through the challenging 2008–2009 market crash—one of the toughest periods in real estate history.
Remaining focused on purposeful evolution, I introduced two new service features in 2023: “One Streamline Estate Service” and “Relocation Concierge Service – From Houston to Texas Hill Country.” I also established a virtual office in Kerrville, Texas Hill Country, and began recruiting local agents to join our growing network.
In the fall of 2024, our team supervisor and marketing director, Margaret Cruz, and I launched the “Revamp” project—a full restructuring and enhancement of JWang’s systems and brokerage model. By 2025, we had nearly doubled the size of our team.
Earlier in 2025, I also embraced a new opportunity as a TV host of “Selling Texas” with the American Dream TV Network, producing our own JWang segment within the national show. I created the subtitle “If These Walls Could Talk.” So far, we’ve filmed four episodes, featuring distinguished guests including luxury homeowners, builders, a Houston Ballet board trustee and philanthropist, and a world-renowned silhouette artist.
The series has been a tremendous success—strengthening our brand through community engagement and storytelling-driven marketing. Every home has a story—its history, lifestyle, and value—and through our media platform, we’ve brought those stories to life in a meaningful and inspiring way.
As we look ahead to 2026, we move forward with courage, creativity, and strength, continuing to grow our business, empower our agents, and celebrate the communities we serve.
Can you share a story from your journey that illustrates your resilience?
To my client, I’m the “Trusted Advisor.” To my agents, I’m the “Trusted Mentor.” I can teach the “bolts and nuts” of how to practice real estate, yet I’m an adamant believer that one needs to have the right mindset before starting this career. Being in the business for 20 years, I think there are 3 questions that set apart the top producers versus the struggling agents and the quitters.
The question 1 is: “Why are you interested in becoming a real estate agent?” You may have heard something like, “because I love people;” “because I love money;” “because I think it looks like fun;” “because I love houses…” And here is the most common one, “Life would be so much easier to be my own boss.” There is no answer that’s a wrong answer, but none of the above answers that demonstrates the “right mindset” for a successful REALTOR.
The question 2 is: “Are you willing to work?” As a REALTOR, I could drive thousands of miles to show properties, and my buyer ended up not buying. I could spend thousands of dollars marketing a listing for sale, but the seller has decided to terminate with me and switch to another broker. I don’t get paid until the property is closed and funded. I don’t have a paycheck every other week, but I have bills to pay every month with the same due dates. Doesn’t sound like that much of fun of being your own boss now, does it?
The question 3 is: “Do you think all your work was wasted, the thousands of miles and the thousands of dollars in marketing without getting paid (as no closings)?” I’ve seen those who answered “yes” left the industry in a hurry and those who continued their devotion won the game.
The right mindset is, “I’m willing to put in as much as work it takes. It may mean to sacrifice weekend, holidays, personal time, family time…. But no work is ever wasted. I learn from working and failing. The more I work, the better chance of success.” It’s the “giving” without thinking to “take.” It’s the “working without thinking about the return.” There is no instant gratification in this process. It demands one’s full attention and dedication.
I obtained my license and became an agent at RE/MAX Metro in the summer of 2002. I was as green as a Granny Smith apple, with zero clienteles. So, the office showed me the big thick book of “expired listings” to call. After hundreds of calls hang up on me, I got to talk to a lady who said she was interested to list her vacant lot. It was a small lot in Bar X Ranch in Angleton, about 48 miles from Houston. I listed it for about $18,000. So, I would make $500, just enough to pay the gas, lunch, and advertising. And who would even drive that far to do it other than the “green” me?! I was excited, a listing regardless! It was 2002-2003, there was no social media yet. I paid the advertisement on the classified via Greensheet paper. Green me and Greensheet. What a match! After all my marketing effort, I got the lot under the contract within a month. However, I then learned from the Title Company that the title was not clear. The seller had a lump sum tax lien against the property. Lessons learned. It was my 1st listing and I didn’t do my due diligence. The seller had the option to pay it off at the closing, yet they didn’t have enough proceed nor cash to cover it. So there went my $500 commission plus all the costs associated with it. I had only about $200 in my checking account by then. Sure, I had a mother to call for “emergency dollars” but that was not the point. Just when I was sitting there and swallowing my failure, I got a call from another seller who owned another lot in the same Ranch. She lived in Florida and asked me to list it. I felt like my head thrusting above the water from drowning for a moment. I listed and sold it myself for $25,000 within a month. After the property was closed, I received a letter from the seller lady. She said I sold it before her husband passed away. She thanked me for helping them moved the property on time. I was incredibly touched. The pride she gave me was sky limit. Her words made me understand more about the job I did, that there was no size of my commission could value. With that in mind, I indulged myself back into work. And the result of keep on working? Well, not too long after this closing, a young man called me inquired this same lot. Apparently, he was looking for a vacant land to build a car wash. So here I was, accompanied him to see the potential land as his buyer’s agent on my 1st commercial deal. I contacted the seller on the vacant land that my buyer was interested in. We got it into the contract for $250,000. After that, the seller asked me to list another commercial property for $795,000 in a prime area in Houston. I then got the full price of $795,000 under the contract overnight. Meanwhile, this $795,000 commercial building led me to meet new buyers who then bought a $1,000,000 commercial building as my clients. What a “chain reaction,” right?! And all of these took place within the matter of 5-8 months after that small lot of $18,000, 48 miles from Houston that didn’t close. Did I know all of these would follow me? Of course not. I couldn’t even comprehend the large number of $795,000 contract in my hand when I had it. It was a most pleasant “shock!” All I knew was I had to do something that others may not be interested. Working produced magic. My work was not only worth it, but also rewarded me hundreds-folds.
Tiger Woods once said: “It’s not putting the ball in the hole. It’s the swing of the club.” It’s a perfect put when I think of what we do. The work and dedication we render every day is the “swing of the club.” The more we practice, the better we get. “The better” means our skills of timing and pace in helping our clients to achieve their real estate goals. And the sooner we get better, the sooner the promising result will follow.
We’d love to hear the story of how you built up your social media audience?
I think we are very blessed to be in this forever evolving Social Media era. Social Media is a great platform to get us out there. It’s free with the option to pay to “boost.” When it gets to social media, it’s fun, as one could flaunt selfies, happy babies, savoring gourmet and dressed up pets all day long. As a REALTOR, it’s not only fun but also an enormous marketing opportunity.
To execute well on this marketing plan, we should understand the 3 major parts of the platform: mission & pages, content & personality, and posting consistency.
1st, Mission & pages: The mission & pages go hand in hand. What are we going to share and promote? For JWang, it’s the mission of “Business + Culture=JWang Properties, a Boutique Realty with personal touch.” With this mission in place, for an instance, on Facebook, I have created 10 pages:
https://www.facebook.com/brokerjenny
https://www.facebook.com/JWangProperties
https://www.facebook.com/profile.php?id=100075796077027
https://www.facebook.com/JWangMedia/
https://www.facebook.com/profile.php?id=100076113852353
https://www.facebook.com/yourjennywangrealtor/
https://www.facebook.com/jennywangfanninstation/
https://www.facebook.com/profile.php?id=100090582651476
https://www.facebook.com/profile.php?id=100090955295708
https://www.facebook.com/profile.php?id=100090061211592
The main page is “Broker Jenny.” The main business page is “JWang Properties.” The “culture & entertainment” pages that feature my publication are: “Jenny Wang Author” & “Girl Wears Those Shoes.” The pages that complement the real estate business are “Luxury Living in Bellaire,” “Luxury Living in Medical Center,” “ Luxury Living in West University Place,” “Southpoint Townhomes” & “Fannin Station.” All the main pages link to my Instagram accounts. In addition, my other Social Media accounts, such as: Linkedin, Twitter, WeChat, Youtube, TikTok, and Alignable, plus the business Google page, are all integrated with the Facebook and Instagram as a promotional platform with different channels to attract interests and followers.
2nd, Content & Personality. I think being in our business, we have the firsthand advantage in creating content. To promote real estate is to promote a lifestyle that involves various styles of homes, diverse culture, interior & exterior design, fashion, cuisine, Whisky & wine, travel…. there are many aspects of this business for various topics. Yet like any commercials out there, one needs to render some “personality.” In another word, find yourself first. Do you have a wholesome pretty face? Or are you witty and funny? Or are you just insanely smart? Or are you just so blessed that you are all the above? Then use it! Think every popular actor, whether it’s Al Pacino, Robert DeNiro, Julia Roberts or Lindsey Lohan, everybody has their wheel to drive their charm to hit the box office. Same as you play the social media. You are the star of the whole content beneath. You drive the message, and the audience follows. As an entrepreneur, I’d say to stick with 80/20 rule on content, 80% mission driven and 20% fun and interesting. For an instance, create housing lifestyle content 80% of time in a week and leave 20% for your favorite selfie, cooking, kids, pets, and other stuff. With photos and videos, social media is visual which delivers instant gratification. The 80/20 rule helps us with the mission-orientated presence and prevent the wrong impression to the audience. In an addition, I firmly stay inside the fence of “No Posting Rule,” and that is “Not posting on Politics, religion and other people’s children.” The first two are self-explanatory. The last one, yes, I do agree your dog is smarter than your neighbor’s kid. But I suggest you not to publicize it for various reasons beside the point that you too, would like to be the listing agent one day to sell the house when the opportunity comes.
3rd, Posting Consistency. To maintain and progress a strong Social Media presence, be consistent is the key. Marketing is a consistent effort. To make postings via Social Media platform should be at least 3-4 times per week, the more the merrier. For an instance, a general schedule for us is Monday motivational post. Tuesday-Thursday, business updates, housing projects, net-work activities, personal fun time sharing. Friday-Sunday, Open houses alerts, housing updates & fun things over the weekend. As a team, we also tag one another on the business-related postings, so it fills everybody’s timelines. As for the large platform, we can always copy and paste the content and rotate the photos & videos in making it more refreshing and interesting. Also, do remember, other than Media, be Social. Interact with others’ postings and discussions, join the professional groups and networks, would all help you to generate more interests and followers.
Sounds like I have just given you another full-time job, right?! Yet think about how exciting this era is, that this enormous marketing engine those genius created has been handed to us for free versus the old days that a REALTOR might have to spend thousands of dollars in getting on a billboard to make an impression?! So, take it and run with it!
Contact Info:
- Website: https://www.jwang.live
- Instagram: https://www.instagram.com/brokerjennywang/?hl=en
- Facebook: https://www.facebook.com/brokerjenny
- Linkedin: https://www.linkedin.com/in/jenny-wang-0a94579/
- Twitter: https://x.com/broker_jenny
- Youtube: https://www.youtube.com/@brokerjennywang334
