We caught up with the brilliant and insightful Bethany a few weeks ago and have shared our conversation below.

Alright, Bethany thanks for taking the time to share your stories and insights with us today. We’d love to hear about how you got your first non-friend, non-family client. Paint the picture for us so we can feel the same excitement you felt on that day.

I landed my first client before I had even quit my day job in corporate marketing. I’d worked hard to get my first rudimentary website up and created a ‘freebie’ to offer value in my cold email pitches — all things I’d been told to do when I was starting out. And being the rule follower that I am, I wanted to do everything by the book.

Back then, I was planning to niche down to work with therapists in private practice. I had discovered this therapist a few months previously through an unrelated Facebook group we were in together. We are both twin moms, and she shared a blog post she had recently written about motherhood. It caught my attention, and I remember distinctly thinking, “This is exactly the kind of person I want to work with.” But I wasn’t quite ready to start pitching yet, so I saved her information.

When I was finally ready, I drafted up my cold email pitch to her. I started it out strong with our personal connection—how I’d discovered her through her post in the ‘twin mom’ Facebook group we were in together. (If you’re a mom of multiples, you know these moms all instantly share a special ‘knowing’ with each other). I’d also been on her website and noticed she had a ‘Recommended Reading’ section that was filled with books I’d either already read or were waiting on my to-be-read list. So I leaned into that element of connection in my opening too. I even circled back to it in the P.S. at the end by saying I’d added a book from her list that I hadn’t heard of before to my Amazon cart (which was true).

In the most agonizing part of business in the early days, I hit ‘send’ on the pitch and waited. This was in the first five pitches I had ever sent in my business, so I was a mixture of hope it would work, and anxiety it wouldn’t.

A day or two later, I got a Calendly notification that she had booked a discovery call with me. I was over the moon! She ended up booking me to rewrite the Services pages on her website and has been a return client a few other times as well.

I wish I could say landing every client has been that easy, but landing my first one so quickly was like a massive confidence injection at the beginning of my entrepreneur journey. And while the ‘twin mom’ connection piece is obviously not something I can recycle, I try to find some kind of personal connection point whenever I pitch someone. I feel like that approach is true to me and my values—and it works!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Throughout my 12-year career in marketing and copywriting, I’ve always believed that selling is serving. When you’re offering something that truly helps people—something that creates real transformation—inviting them to buy isn’t pushy. It’s an act of kindness.

That is one of the core beliefs that has shaped my business, Bethany Creative Co. I help female coaches, course creators, and service providers launch and market their offers in a way that feels good, makes money, and puts time back into their calendar.

My clients are amazing women and moms with big hearts. They’ve built out incredible offers that bring genuine transformation to their clients—but they’re stuck rewriting sales pages at midnight, grappling with what to say in their next email, and on their way to hustling themselves into the ground.

Every solopreneur reaches a point where they have to choose. If they want to grow and scale, they have to expand their team of strategic partners so they can stay focused in their zone of genius, the things in their business that only they can do.

I support my clients in two primary ways:
1) Building out a launch strategy and messaging for their offer that’s based in research and data, as well as writing high-converting sales copy for their launch assets (sales pages, email sequences, opt-ins).

2) Ongoing email marketing retainers specifically designed to keep their audience engaged throughout the year, in between launches.

At my core, I believe how we show up in our businesses and in the world matters. We each have a God-given gift and when we use it with intention—to serve, to teach, to lead—we make the world a little better. I see my role as helping women express their gift clearly and confidently to their ideal clients through their marketing. To me, this is sacred work.

And as a mom, I’m especially passionate about showing other women that you can build a business with your kids watching—you can contribute to your family’s income, live out your purpose, and still be first in line at school pickup. You don’t have to choose between building something meaningful and being present for what matters most.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

I love to read, and I love personal growth and development. So books are a big part of my life and journey. I read these three books in my first year of business, and they had a significant role in shaping my perspective and outlook.

1. The Slight Edge by Jeff Olson
I’d never heard of this book, but once I stepped into the entrepreneurial world, it came up everywhere. Everyone referenced it and recommended it. And after reading it to see what the hype was all about, it’s easy to see why it’s so popular! It puts the myth of overnight success stories in their place, while emphasizing the value in small, faithful, consistent action that compounds over time.

2. Soundtracks by Jon Acuff
We all have ‘soundtracks’ (i.e. self-talk scripts) that have free reign in our heads and play on repeat. This book is all about identifying them, determining if they are helpful or harmful, and replacing them with new soundtracks when necessary. As a new entrepreneur, it can be easy to get stuck in your head and second guess yourself. This book helped me be more aware of the soundtracks in my head that KEEP me stuck. If they’re not true, helpful, or kind, then they need to be rewritten or replaced.

3. How to Walk into a Room by Emily P. Freeman
You won’t find this book in the business section of your local bookstore, but it’s the one that gave me the courage to cut the cord with my corporate 9-5 and go full time with my business. If you’re like me, your business is about more than just making money (although that’s a big part of it too!). It’s also about building a business that aligns with your values, and lets you live life on your terms. All of that requires reflection and discernment. And that’s essentially what this book is about.

Let’s talk about resilience next – do you have a story you can share with us?

I don’t talk about this often, but several years ago, I suddenly found myself a single mom of twins who were barely three months old. I was numb with grief, mourning the death of the future I’d envisioned for us and the life I’d hoped we would have. And also filled with fear at the unknown and uncertain future stretching before us. All while battling postpartum depression and keeping my two tiny humans alive.

It was an incredibly dark, difficult season. I was constantly navigating intense feelings across the emotional spectrum: the joy of being a new mom in love with my babies, as well as the grief of what we’d lost and the fear of what lay ahead.

We made it through (not without the support of family and close friends). But it became clear to me during that season that I wanted the flexibility to be able to show up for my kids whenever and however they needed me to, especially as a single parent. That was when the idea of entrepreneurship began to grow and take root.

So in the midst of juggling my full-time corporate job, healing from trauma, and caring for two infants, I started learning everything I could about starting my own marketing business. I knew I wasn’t ready to take on clients yet, but I learned everything I could and worked as hard as I could to lay the groundwork for my future business.

Almost exactly two years after our word first fell apart, I signed my first client.

I still face challenges in my business, and I know there will be hard days ahead of us. But every time I get discouraged, I look back at how far we’ve come—how far I’ve come. It fills me with gratitude for where we are, and it gives me hope for what lies ahead.

Contact Info:

• Website: https://www.bethcreativeco.com/
• Instagram: https://www.instagram.com/bethanycreativeco/
• Linkedin: https://www.linkedin.com/in/bethleong/

Image Credits

Emma Tuttle