Alright – so today we’ve got the honor of introducing you to Monica Swint. We think you’ll enjoy our conversation, we’ve shared it below.

Monica, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?

My journey didn’t start in a boardroom or with a business plan, it started on the salon floor at 14 years old, with scissors in my hand and dreams bigger than I knew what to do with. For 17 years, I lived and breathed the beauty industry as a hairstylist. I wasn’t just doing hair; I was building relationships, understanding what made women feel confident, and learning the heartbeat of what makes a beauty business actually work or fall apart.

After nearly two decades behind the chair, I became a nurse, which gave me a completely different lens on wellness and care. That unique combination, beauty expertise plus medical knowledge, led me to launch Fleaux with Mo, an IV hydration business. For four years, it thrived. But here’s what happened during those four years: beauty professionals kept coming to me. Not for IV therapy, but for answers. They were struggling, drowning in the operational chaos of running their businesses, and they needed someone who had been in the trenches and actually understood their world.

That’s when it hit me. I had 20+years of beauty industry experience, 4 years of entrepreneurial lessons from Fleaux with Mo, clinical precision from nursing, and most importantly, I knew exactly what women wanted and what beauty businesses were missing. I kept seeing the same patterns: talented stylists, estheticians, and beauty entrepreneurs with incredible skills but no roadmap for the business side. They were bleeding money, burning out, and didn’t know where to turn.

The logic was crystal clear: I was solving a problem no one else could solve the way I could. Most business consultants don’t understand the unique challenges of the beauty industry the client retention issues, the booth rental dynamics, the product inventory nightmares, the staff drama. And most beauty industry veterans don’t have the entrepreneurial battle scars and nursing discipline I brought to the table.

What fired me up was this: I could give beauty professionals practical solutions they could execute immediately—not theory, not fluff, but real, actionable steps born from my own wins and losses. I wasn’t coming from some ivory tower. I’d been where they were. I knew their pain points intimately because I’d lived them.

And honestly? As I always say: “It Got To Be In You! Entrepreneurship isn’t for the faint of heart. It has its ups and downs, and it takes patience to see the reward. But when you’ve got that fire that, deep knowing that you’re meant to do this, you push through. That’s what Monica Swint Consulting is built on: real experience, real solutions, and a real understanding of what it takes to not just survive but thrive in the beauty business.

Monica, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Monica Swint beauty industry veteran, registered nurse, and founder of Monica Swint Consulting. My story is one of transformation, resilience, and a deep understanding of what it truly takes to succeed in the beauty business.

I entered the beauty industry at 14 years old with a passion for making women feel beautiful and confident. For 17 years, I worked as a hairstylist, and those weren’t just years of cutting and styling they were years of mastering the art of client relationships, understanding market trends, managing appointments, building loyalty, and learning the intricate dance of running a beauty business from the inside out. I witnessed firsthand what made salons thrive and what caused them to struggle. I understood the unique challenges of the beauty industry because I lived them every single day.
After nearly two decades in beauty, I transitioned into nursing, which added an entirely new dimension to my skill set. The precision, critical thinking, and care protocols from healthcare became invaluable tools I didn’t even know I’d need. This dual expertise beauty and medical positioned me perfectly for my next venture: Fleaux with Mo, an IV hydration business that I successfully operated for four years. Running Fleaux with Mo taught me the full spectrum of entrepreneurship: marketing, operations, client acquisition, retention strategies, financial management, and how to pivot when the market demands it.

During my time with Fleaux with Mo, something kept happening beauty professionals’ hairstylists, estheticians, salon owners, lash technicians, makeup artists kept reaching out to me for business advice. They were talented, passionate, and skilled at their craft, but they were drowning in the business side of things. They didn’t know how to price their services profitably, how to retain clients, how to manage inventory, how to hire and train staff, or how to create systems that allowed them to grow without burning out.
That’s when I realized my true calling. I pivoted from Fleaux with Mo to launch Monica Swint Consulting, a beauty business consulting firm dedicated to helping beauty professionals build sustainable, profitable businesses.

At Monica Swint Consulting, we specialize in identifying the pain points in beauty businesses and providing practical, actionable solutions that can be executed immediately. We don’t do theory. We don’t do fluff. We do real, hands-on strategies that work because they’re born from experience.

At Monica Swint Consulting, we also offer Comprehensive analysis of your current business operations, Identification of revenue leaks and inefficiencies and Custom strategic roadmaps tailored to your specific business mode.

Can you tell us about a time you’ve had to pivot?

After running Fleaux with Mo, my IV hydration business, successfully for four years, I found myself at a crossroads. While the business was thriving, I kept noticing a pattern: beauty professionals’ hairstylists, estheticians, salon owners—were constantly reaching out to me for business advice.
They were talented and passionate about their craft, but they were drowning in the operational side of running their businesses. They needed help with pricing, client retention, systems, and profitability and they didn’t know where to turn.

I made the decision to pivot from Fleaux with Mo to launch Monica Swint Consulting. It wasn’t about abandoning what worked it was about answering a calling I couldn’t ignore. The beauty industry needed someone who could bridge the gap between talent and business acumen, and I was uniquely positioned to do exactly that.

Sometimes the best business move isn’t staying the course it’s recognizing where you’re truly needed and having the courage to shift direction. That pivot allowed me to serve my community in a deeper, more impactful way, helping beauty professionals build the profitable, sustainable businesses they deserve.

Any insights you can share with us about how you built up your social media presence?

I organically built my audience on social media really during the pandemic. I consistently went live talking about the importance of vitamin therapy to boost immune system and wellness. I pivoted my lives on instagram to beauty, wellness and aging gracefully. The advice I would give is be your authentic self and allow your community to fall in love with you!

Contact Info:

• Website: https://www.monicamswint.com
• Instagram: @monicaswintconsulting
• Facebook: monica swint consulting
• Linkedin: https:/www.linkedin.com/monicaswint
• Youtube: Monica Swint Consulting

Image Credits

Captured by JOJO photography & Dihanh M Photography