We caught up with the brilliant and insightful JaMeyah “Lowkeey” Moore a few weeks ago and have shared our conversation below.

JaMeyah “Lowkeey”, appreciate you joining us today. Can you talk to us about how you learned to do what you do?

My journey has been built on a mix of hands-on experience, mentorship, and immersing myself in creative environments that align with my passions, including directing, filming, event planning, and collaborating with artists and creatives to bring ideas to life. I’ve always believed in learning by doing, but I also credit much of my growth to the mentors who have guided me along the way.
I’ve been fortunate to learn from some incredible individuals in the industry. UY Skuti, a well-known producer and engineer, helped sharpen my understanding of sound and production. My mentor Monta, who managed the late Rich Homie Quan and Jacquees, gave me deep insight into the business side of music and how to move with strategy and integrity. KB from Ikonik Entertainment helped shape my approach to branding, promotions, and how to show up with consistency and professionalism. These mentors offered wisdom that went far beyond what I could find in a textbook or online — they shared real-life lessons rooted in experience.
I also made it a point to attend networking events, panels, showcases, and pop-ups that matched my vision and goals. Whether I was in East Texas, DFW, or surrounding areas, I showed up to the spaces where creatives and decision-makers were. That’s where I built relationships, found opportunities, and kept learning. Over time, I’ve worked on various projects with different artists and creatives, including music videos, live events, behind-the-scenes production, and brand activations. Each experience helped me refine my skills and expand my perspective.
If I could have sped up the process, I would have started networking and finding mentors even sooner. So much of my growth came from being around the right people and learning from their journeys. I now understand that your environment and your network play a huge role in how fast and how far you grow.
The most essential skills I’ve developed are adaptability, creative problem-solving, and clear communication. It’s not just about having a vision — it’s about being able to execute that vision with limited resources, while managing a team and adjusting when things don’t go as planned. Learning how to stay focused under pressure, collaborate with different personalities, and deliver quality work consistently has been key.
The path hasn’t been easy. I’ve faced challenges like relocating multiple times, losing my car, and dealing with the loss of close family members. Those moments tested my dedication, but they also fueled my purpose. I didn’t let those setbacks stop me. I kept pushing, kept showing up, and kept building. Every obstacle became part of the story and part of the strength I bring to what I do today.
I’m still growing and still learning, but I’m proud of the foundation I’ve built and the direction I’m moving in.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m a creative director, filmmaker, and event producer from the small town of Corsicana, Texas, now building and elevating my work in the city of Dallas. I specialize in visual storytelling, video production, brand content, and live event experiences. My work is focused on helping artists, entrepreneurs, and creatives bring their ideas to life with purpose, clarity, and impact.
I got into this industry by doing the work before I had a name for it. I started small, taking on projects that allowed me to be hands-on and learn as I went. Whether it was filming, organizing events, or building creative concepts from scratch, I was all in. Over time, I developed my own creative language and began working with a wide range of clients and collaborators across East Texas, the DFW area, and beyond.
My foundation plays a major role in who I am today. My mother showed me what real strength looks like. She supported me with tough love and never let me take the easy way out. She taught me how to stand on my own, be accountable, and never back down from a challenge. That mindset is the reason I keep going.
Meeting my grandfather at the age of 12 was also a turning point in my life. From the very beginning, he poured into me consistently. He became a true father figure and helped shape the man I am now. His guidance, discipline, and belief in me gave me the confidence to chase something bigger than what I saw around me growing up.
Through my work, I provide direction, strategy, and execution for creatives who have the talent and vision but need help bringing it to life. I produce videos, manage productions, plan events, and consult with brands and individuals looking to create meaningful content. I help connect the creative side with the business side to build something real and lasting.
What sets me apart is my mindset. I bring structure, vision, and integrity to every project. I care about quality, and I care about people. Every client I work with is treated like a partner, not a transaction. I’m not here to just get it done. I’m here to help make it great.
What I’m most proud of is my consistency. I’ve gone through real-life challenges, relocating, losing my car, and experiencing the pain of losing family members, but I never let it stop me. Every obstacle taught me something and made me more focused and intentional.
What I want people to know about me and my brand is that everything I do comes from a real place. I’m building something that represents growth, purpose, and authenticity. Whether you’re just discovering me or have been following my work, know that I’m just getting started, and every project I touch is created with care, precision, and passion.

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

Yes, my side hustle definitely turned into my full-time career. It all started when I began promoting parties. That’s what really got my foot in the door with the entertainment industry. I was young, eager, and just wanted to create spaces where people could come together, have a good time, and feel something real. From there, I realized how much I enjoyed the creative process behind the scenes, from planning and organizing to marketing and building the experience itself.
At the time, I didn’t think of it as a business. I was just doing what I loved in my spare time, using whatever resources I had. Whether it was creating promo visuals, handling logistics, or working with DJs and artists, I found myself naturally stepping into different roles. Those party promotions laid the foundation for everything that followed. They taught me how to build buzz, manage details under pressure, and bring people together through experiences, which is still a huge part of what I do today.
As I grew more serious about my creative work, I started filming for local artists, organizing small-scale events, and building a network across East Texas. That hustle eventually followed me to Dallas where everything began to grow on a bigger scale. The creative scene was larger, the opportunities were broader, and my mindset had shifted from just doing projects to building something long-term.
One of the major milestones was relocating to Dallas. That move gave me access to more creatives, bigger platforms, and clients who were ready to invest in their vision. I started to build a portfolio of work and soon I was collaborating with a wide range of artists, brands, and businesses. The referrals started picking up and that side hustle energy started turning into a full-time business.
Another big moment was when I realized I could no longer balance a traditional job and my creative work. My projects were growing in size, deadlines were tighter, and the passion I had for creating demanded more of my time and focus. So I made the leap. I went all in on myself.
Some of the key milestones that helped me scale included moving to Dallas, working with more established artists and creatives, refining my services, and learning how to bridge the gap between raw talent and structured execution. I wasn’t just providing content. I was helping people build brands, create strategy, and bring ideas to life.
What I’m most proud of is staying consistent. I’ve gone through real-life setbacks from relocating to losing my car to losing family members, but I stayed the course. Every challenge gave me a deeper purpose and pushed me to grow both personally and professionally.
Now what started with promoting parties in a small town has evolved into a full-time creative business. I’m working with clients I once dreamed of collaborating with, building a brand that reflects who I am, and creating work that actually matters. And the best part is I’m just getting started.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

One thing I think non-creatives often struggle to understand about this journey is how much unseen work goes into what we do. From the outside, it might just look like cool content, packed events, or visuals on a screen. But behind all of that is time, sacrifice, and pressure that rarely gets acknowledged.
Being a creative is more than just having talent. It’s constantly having to prove your value in spaces where people may not take your work seriously unless it comes with a certain name, following, or cosign. It’s pouring hours into a project, sometimes without guaranteed payment or recognition, simply because you believe in the bigger picture. And sometimes it’s dealing with doubt, both from others and within yourself, while still having to deliver and create at a high level.
There’s also the mental and emotional weight that comes with constantly creating from the inside out. When your work is a reflection of who you are, it can feel personal in ways other careers don’t. Every idea, every project, every piece of content carries a piece of you. So when it’s overlooked, undervalued, or rushed, it hits differently.
What I’d tell someone who isn’t in the creative space is that this path isn’t easy, but it’s real. Just like any other profession, it requires discipline, late nights, problem-solving, and constant learning. The difference is, a lot of that happens without a clear roadmap. We build as we go. We invest in ourselves when no one else does. And we keep showing up, not because it’s easy, but because it’s purpose driven.
So if you know a creative or are watching someone chase this journey, understand that their passion is work. Their vision is effort. And just because you don’t always see the full process doesn’t mean it’s not happening. Respect the grind because there’s a lot behind the scenes that makes it all come to life.

Contact Info:

• Website: https://www.mukonii.com/lock-n-ent
• Instagram: https://www.instagram.com/_lowkeey2x/