Alright – so today we’ve got the honor of introducing you to Ren Lowe. We think you’ll enjoy our conversation, we’ve shared it below.

Ren , appreciate you joining us today. How did you come up with the idea for your business?

My passion for writing and wanting to become a children’s book author began early when I was in the 4th grade. I discovered at an early age that I could create my own reality through writing. I could showcase my big, colorful, bold imagination, and express myself with written words. The works of the great Maya Angelou and Langston Hughes would further deepen my passion for expressing myself and thoughts via pen and paper.

I spent most of my earlier teenage & early adult life pursuing a career in music, because in addition to writing I also had a more obvious talent which was singing. I pursued a music career because honestly that is what everyone around me, including close family and friends thought that I should do. It was my “Gift” but deep down I disagreed, Writing was my Gift.

I loved the way that I could find words to express my most deepest inner feelings and thoughts. Words that I wouldn’t imagine speaking out loud I could write in the form of a story or poetry.

I began professionally recording music at the age of 15 and would pursue a career in music for the next 15 + years. Although there are some cool highlights there was minimal success.

Little did I know that in 2021 during the pandemic things would shift for me. While on Maternity leave due to delivering my son via C-Section & simultaneously helping my daughter transition to virtual learning caused by the pandemic, I would find my passion for pursuing my childhood dream of becoming an author.

I contribute that spark being reignited due to my daughter & co-author Kameryn. It was through helping her overcome her challenges of Reading Comprehension that I made up my mind, I was finally going to publish my own children’s books!

I had already written so many stories, but I was missing an important piece of the puzzle. How do I get these stories turned into books and then get them published? The answers to those questions would come like a divine intervention. I came across Self – Publishing Guru Crystal Swain-Bates, it was through her courses, coaching , and mentorship that I learned how to successfully self – publish my books and become The Self-Publishing Expert that I am today.

The Birth of my Bestselling Children’s book series “My Magical Brown Unicorn” – while working on what I thought would be my first published children’s book, I overheard my daughter expressing to her dad how much she looovvveeed unicorns, and that’s when it hit me! I said, “Kam you do love unicorns, but you don’t have any that look like you, would you like to help me write a book about a Unicorn that looks like you?”

I knew that these books would show Black & Brown Children that it’s ok to use their, big, colorful, bold imaginations, and to show them in a way filled with magic, fun and with one of the most magical fairytale creatures that looks like them!

Ren , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am a mother of two, full time entrepreneur and wife. When I first began publishing my own books, my only goal was to write and publish more children’s books than Dr. Seuss.

However shortly after the successful release of my first book “My Magical Brown Unicorn” I began to be approached by individuals who were interested in doing the same thing.

One thing that I’ve learned being an entrepreneur is the importance of scaling your business.

There was a true need in the self publishing world that needed to be fulfilled, and I was going to be the one to do it.

Before finding my mentor, I spent hundreds, even thousands of dollars trying to figure out the ins and outs of publishing. I also ran into some “Gate Keepers” along the way. Who were just not willing to teach me or point me in the right direction.

I wanted to save people from disappointment, and from wasting their time and money.

Which is why I launched my Publishing Agency, Brown Unicorn Publishing. I offer ‘Done For You Services’ , along with Coaching Services that help aspiring authors of any genre become published authors and help turn their Book Ideas into Book Income.

What sets my agency apart from any other agency is that, I teach my clients how to “fish” so that they won’t always depend on someone else’s expertise to successfully self-publish their books, all while making sure they retain 100% of their royalties.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele has been teaching my prospect clients via my social media platforms. When I show up on my social media platforms I am very intentional about offering valuable information that will help them progress on their self publishing journey. I’m not there to sell them a service. They inquire about my services because of the valuable information that I offer them for free

Any insights you can share with us about how you built up your social media presence?

My largest social media presence is on TikTok at the moment. I realized that social media would play a big role in my businesses success so I dedicated 6 months to growing my following. I started out in December of 2021 with less than 1000 followers and now I’m trending to hit 20,000 followers by years end.

I found out that showing up as my authentic self consistently was the key. I made content that taught a lesson, I made fun content, I made content which combines both. I also utilized all of the new features that the platform rolled out.

Doing all of these things consistently, one day I woke up to a huge surge in Book sales and didn’t know how or why, I checked all of my social media platforms and boom there it was , one of my videos went what I call semi-viral with 700,000 views. That lead to followers that were in my targeted audience.

Contact Info:

• Website: www.brownunicornpublishing.com
• Instagram: @Renloweauthor
• Facebook: Ren Lowe (Author)
• Linkedin: https://www.linkedin.com/in/ren-lowe-8b20968b
• Twitter: @Renloweauthor
• Other: Instagram- @Renloweauthor TikTok – @Renloweauthor Link to books – https://tinyurl.com/RenLowe