We caught up with the brilliant and insightful Alexa Parker a few weeks ago and have shared our conversation below.

Alexa, thanks for taking the time to share your stories with us today Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Our marketing agency, Crimson Park Digital, has existed for over seven years, serving as an outsourced marketing team for service-driven brands across the Carolinas, from healthcare and hospitality to real estate and tourism. But again and again, we saw the same challenge: brands had strong strategies and lofty goals, but struggled to keep their content fresh, cohesive, and creative. They either didn’t have the internal bandwidth or the right creative direction to make it all happen consistently. That’s when the spark for Crimson Park Content Studio was ignited.

I realized we were sitting on a solution to this content gap, which was only growing wider as the value of social media vertical video increased, and Google’s search algorithm craved content freshness more and more. We had the strategy, the storytelling, and the vision; we just needed a dedicated method to bring it to life.

I then mapped out what this creative arm could look like — a way to handle everything from Instagram reels and photography to graphic design and copywriting, explicitly built for service brands that want to show up beautifully and strategically online. From there, it was a whirlwind of planning and refining: brand identity, service structure, resources, pricing, and workflows. I wanted the Studio to feel like an extension of our agency, but with its own pulse.

When we officially launched the Content Studio in August 2025, we already had projects in motion; it almost felt like it had soft-launched itself before our first official announcement.

Looking back, it was less about launching something new and more about evolving to meet what our clients truly needed. Crimson Park Content Studio became that bridge between strategy and storytelling, where creativity meets clarity.

Now, it’s its own living, breathing part of our agency — producing the kind of content that not only looks beautiful but is on-trend, positioned to rank strongly in search engines, and drives the type of connection that brands expect to achieve.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I initially fell into Marketing about 16 years ago, taking the first post-college job I could find during the subprime mortgage economic crisis. I’m so glad Marketing found me; I never looked back. I spent the next 9 years working on corporate teams in healthcare and education, learning from mentors, testing strategies, and refining my expertise across paid media, user experience, SEO, and social media.

I’ll admit that I never dreamed of having an agency or leading a team of full-time employees. The idea started with trying my hand at freelancing after having my second daughter, and wanting to spend more time at home with her. I soon realized that many freelancers made big promises but never followed through, burning brands and making them very hesitant to trust others. That’s when I decided to flip the script and create a team that set a better tone, followed through with promises, provided full transparency and honesty, and produced the solid results clients expected.

What sets Crimson Park Digital apart is that we’re not just an “agency” — we’re a relationship-driven partner. We don’t believe in quick fixes or cookie-cutter campaigns. We take the time to understand our clients’ goals, their audiences, and their internal challenges, and develop strategies that are completely custom to their circumstances. Whether it’s helping a healthcare group build a digital footprint across multiple cities or creating social storytelling for a luxury hospitality brand, our work is designed to alleviate the load for our partners while driving measurable impact.

In 2025, we were honored to be named Charlotte Magazine’s Best Ad Agency, which was an incredibly proud moment for our team. But what I’m most proud of isn’t the recognition, it’s the relationships we’ve built and the results we’ve sustained. Many of our clients have been with us for years, which, in the agency world, says everything about trust and consistency.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing our clientele has been twofold: first, treating our own agency like a client. We make it a priority to practice what we preach — dedicating time each month to our own content, SEO, and social presence so that potential clients can see our work in action, not just hear about it. Second, we’ve built genuine relationships with other local and regional agencies that offer complementary services. Instead of viewing them as competitors, we see them as collaborators. By creating referral partnerships and sharing resources, we’ve been able to expand our reach, strengthen our expertise, and bring even more value to the clients we serve.

Do you have any insights you can share related to maintaining high team morale?

It might sound simple, but I lead by the golden rule — treat others the way you’d want to be treated. Having experienced toxic workplace cultures earlier in my career, I’ve made it a priority to build the opposite: a respectful, transparent, and supportive environment. I believe in showing trust and giving my team the space to self-manage; when you don’t micromanage or expect more than what’s truly needed, people naturally rise to the occasion and take pride in their work. And finally, make policies fair and realistic — because nothing builds morale faster than a team that feels valued, heard, and treated like adults.

Contact Info:

• Website: https://crimsonparkdigital.com
• Instagram: https://www.instagram.com/crimsonparkdigital/
• Facebook: https://www.facebook.com/crimsonparkdigital
• Linkedin: https://www.linkedin.com/company/crimson-park-digital/

Image Credits

Krissy Millar Photography, Kelly Klemmensen Photography