We were lucky to catch up with Christina Hunt recently and have shared our conversation below.

Hi Christina, thanks for joining us today. Can you share an important lesson you learned in a prior job that’s helped you in your career afterwards?

One of the most important lessons I’ve learned in my career is that relationships are everything. Titles change, companies evolve, and jobs come and go — but the people you meet along the way often end up shaping your journey far beyond what you realize in the moment.

Early in my career, I worked at Under Armour during a really exciting time for the brand. I learned a lot there — including that I don’t do well being micromanaged and that fashion isn’t nearly as glamorous as people think — but the most valuable takeaway was the power of connection.

Years later, I’m still collaborating, swapping ideas, and supporting people I met there — many of whom I never even worked directly with. Those relationships have opened doors, led to new opportunities, and, most importantly, reminded me that how you show up for people matters.

You never know who will say your name in a room you’re not in — and that’s not about networking, it’s about being genuine, staying connected, and treating every interaction like it matters. Because it does.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Christina Hunt — a marketing strategist, educator, and founder of Haus von Albe, where I help intentional women entrepreneurs build aligned, sustainable marketing strategies that actually work in real life, not just online.

I got my start in marketing at Under Armour, where I learned how powerful relationships and brand storytelling can be. From there, my path has taken me through retail, e-commerce, tech, and entrepreneurship — I’ve worked with everyone from family-owned boutiques and international SaaS companies to veteran-owned apparel brands. Along the way, I realized that so much of traditional marketing advice is built for hustle culture — not for human beings.

That’s where my work now sits: at the intersection of strategy, self-awareness, and sustainability. I integrate Human Design and real-world experience to help business owners find clarity, confidence, and direction without burning out. I’m less about quick fixes and more about helping people build long-term systems that feel authentic to them — not like a full-time job pretending to be someone else online.

I offer one-on-one strategy sessions, Human Design readings, and team workshops that help people understand how to work with their energy instead of against it. What sets me apart is that I see both the big picture and the human behind the business — the strategy, the story, and the person trying to make it all work.

What I’m most proud of is that my clients feel seen. They walk away not just with a plan, but with a renewed sense of confidence in how they do business.

At the end of the day, I want people to know this: marketing doesn’t have to feel fake, forced, or exhausting. It can feel like you.

Have you ever had to pivot?

A few years ago, I had to make one of the hardest pivots of my career — stepping away from being an ads strategist and realizing I didn’t actually want to be a “growth marketer.”

For years, I managed hundreds of thousands of dollars in ad spend across Meta, Google, Pinterest, and TikTok for a retail client. I loved the strategy part — seeing how all the pieces fit together, crafting campaigns that told a story — but I started to notice something: I was spending all my time inside the platforms, tweaking numbers, analyzing data, and I was miserable. I could see the forest, but I didn’t want to live in the leaves.

It hit me that my real strength — and joy — comes from helping people zoom out, see clearly, and build strategies that feel aligned with who they are and how they want to work. That realization completely shifted my business model. I moved away from day-to-day execution into a fractional CMO and strategic consulting role, focusing on marketing systems, flow, and sustainability.

That pivot taught me that sometimes the “next level” isn’t about doing more — it’s about getting closer to what you’re truly meant to do. Letting go of what you’re good at to focus on what you’re great at takes courage, but it’s the kind of clarity that changes everything.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Honestly, the biggest influence on how I lead and work with people hasn’t come from a traditional business book or TED Talk — it’s been Human Design.

Once I started learning about Human Design, everything shifted — how I manage my energy, how I communicate, and how I understand the people I work with. It’s not about putting anyone in a box; it’s about realizing that we’re all wired differently, and that’s actually the point. When you know how someone is designed to make decisions, handle pressure, or collaborate, you stop managing from a one-size-fits-all mindset and start leading from understanding.

I’ve used Human Design in team sessions and client work, and it’s been a game changer. It helps teams see where friction is coming from, where the natural flow exists, and how to set up systems that work with people instead of against them. It’s kind of like getting the user manual for how your team actually functions best — and once you have that, everything runs smoother.

Contact Info:

• Website: https://www.hausvonalbe.com
• Instagram: https://www.instagram.com/christinaamhunt
• Linkedin: https://www.linkedin.com/in/calbe/