We caught up with the brilliant and insightful Carrie Lupoli a few weeks ago and have shared our conversation below.

Carrie, appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

For decades, I was the woman who “did it all.” I had a successful career, a beautiful family, and checked every box of what it meant to be accomplished, yet I was silently at war with my body. That battle began long before motherhood. I was an athlete in college, and when my sports career ended, I associated my value with my size and spiraled into serious disordered eating, believing that shrinking myself meant I was strong and in control. What started as discipline quickly became obsession. Years later, as a wife, mom, and successful professional, that same mindset followed me. I counted calories, chased every new diet, and felt constant guilt no matter what the scale said. The breaking point came one night at our kitchen table. While my daughters ate pizza, I sat with my usual salad. My five-year-old asked, “Why doesn’t Mom eat pizza?” and her sister replied, “Because it has too many calories.” In that moment, I realized the legacy I was passing on, and I knew something had to change. So, I did what I had always done as a behavior specialist: I started to study the patterns. I wanted to understand why smart, capable women like me knew what to do but could not seem to do it. That search led me to the science of blood sugar and to becoming a certified nutritionist. I discovered that lasting change requires more than a diet or meal plan. It takes the right combination of biology, behavior, and belief systems. That realization became the foundation of Disruptive Nutrition, my private coaching practice built to free women like me from diet culture and help them understand their bodies, their patterns, and their purpose. I was not just solving the problem of weight loss. I was also dismantling the shame and confusion that came with it.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Carrie Lupoli, the founder of Disruptive Nutrition and co-founder of PFC3. My mission is to dismantle the BS of the diet industry and replace it with the BS women actually need to know: belief systems, behavioral science, and blood sugar. For years, I worked as an educator and behavior specialist helping schools and organizations change their cultures. I used research-based systems to help people understand why they did what they did and how to create real change that lasts. When I turned that lens on my own struggle with food and body image, I realized the diet industry had it all backward. It was teaching us to rely on willpower, deprivation, and restriction instead of understanding how our bodies and brains actually work.
Using my background in behavior science, I became a nutritionist and health coach who started teaching a different kind of formula than anything else I could find out there — one that works with, not against, our physiology. Through Disruptive Nutrition and our PFC3 approach, we teach women how to balance their blood sugar, rewire their thoughts, and rebuild habits that last. What sets us apart is that we do not hand out meal plans, calorie trackers, or quick fixes. We help women understand their wiring, their triggers, and their patterns so they can finally stop “falling off” and start living in alignment. It’s not about dieting. It’s about disrupting everything you have been told about health and reclaiming your peace, confidence, and purpose.
I am most proud that our work has done what I originally set out to do in my own life – rewritten generational stories. The woman who once counted every calorie is now raising daughters who understand food as fuel, not morality. Our clients constantly tell me that they’re experiencing the same transformation. They stop passing down shame and start modeling strength. What I want women to know is this: you were never the problem, the system was. Your body is not broken, and your worth is not measured by your size or the number on the scale. My work exists to help you reclaim both your health and your peace so you can fulfill your purpose.
My work translating complex nutrition science into simple, sustainable strategies is regularly featured on national and local news outlets (TODAY, FOX, CBS, ABC) as well as national print outlets (Real Simple, Huffington Post, Health.com, and more). I’m also an international TEDx speaker and the host of Diet Disruptors, an Apple Top 70 nutrition podcast that challenges everything we’ve been taught about dieting and weight loss. Previously, I co-hosted the #1 most watched nutrition show on Brinx.tv, “Food Freedom,” with celebrity nutritionist Mark Macdonald.

How did you build your audience on social media?

I built my audience by showing up every single morning, literally. In early 2025, I was trying to figure out how to present myself on social media in a way that felt real to me. Social media experts kept suggesting trending reels, but they felt cheesy and forced. I knew that if I was going to build a genuine connection with women, it had to come from a place that reflected my message, not a marketing trend.
That realization became the start of Morning Time, where I go live on Instagram every morning to teach, inspire, and reset with my community. My message has always been about showing up for yourself differently, and I knew the biggest game changer for women and their health was an effective morning time routine. It builds empowered mindsets, strong habits, and better time management. Once I connected that truth to my own social media strategy, everything clicked.
I wrote 100 Days of Daily Declarations, a collection of short messages designed to shift thoughts and behaviors, and I teach one each morning. Then, after 100 days, I start again. That rhythm reinforces the same message I teach in health: real transformation happens through small, consistent actions repeated over time.
I didn’t build my community through perfection. I built it through consistency, honesty, and value. My advice is simple. Do not chase trends. Chase connection. Be consistent, be human, and speak directly to the problem your audience is trying to solve.

What’s a lesson you had to unlearn and what’s the backstory?

The biggest lesson I had to unlearn was that discipline equals worth. For most of my life, I believed success came from willpower and control. I wore busyness and dieting like badges of honor, convincing myself that the harder I pushed, the more worthy I became. But what I called “self-discipline” was really self-punishment. I didn’t understand that when we live in a constant state of stress or restriction, our brain interprets it as danger. The emotional center of our brain, called the amygdala, steps in to protect us. It triggers fear, cravings, and impulses that override logic. It’s called an amygdala hijack, and it explains why we “know what to do” but can’t seem to do it.
When I learned that my brain wasn’t betraying me but protecting me, everything changed. I stopped fighting my biology and started partnering with it. That shift brought me peace and became the foundation of everything I teach today: self-awareness over self-control.

Contact Info:

• Website: https://www.carrielupoli.com
• Instagram: https://www.instagram.com/carrie_lupoli/
• Facebook: https://www.facebook.com/carrie.lupoli
• Linkedin: https://www.linkedin.com/in/carrielupoli/
• Youtube: https://www.youtube.com/channel/UCi2FWLCa2CgxzqTwoKAt1Sg
• Other: https://www.youtube.com/watch?v=kuoviUvMUoU

Image Credits

Pitter Productions Photography