We caught up with the brilliant and insightful Lola Wild a few weeks ago and have shared our conversation below.

Alright, Lola Wild thanks for taking the time to share your stories and insights with us today. When did you first know you wanted to pursue a creative/artistic path professionally?

Musics always been part of the furniture growing up. I had family members who’d get up and sing in the local pub, no big fuss about it, just pure joy and a bit of heart. Singing was always a big thing in our household.

I’d say the time I really knew I wanted to pursue it properly was when my mum would play her Soul and Ledzepplin records. The energy, the grit, the emotion – it just did something to me. I remember thinking, this is what I want to do, this is how I want to make people feel. That’s when it shifted from being something I loved to something I couldn’t imagine not doing.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Lola Wild, London based retro-pop singer songwriter, and sonic storyteller. I draw inspiration from the grit of ‘60s pop and the moody, nostalgic production of the ‘80s.

What originally began as a way to process my own little tragedies turned into a full-time experiment in turning feelings into sound (and sound into something that might trick you into dancing while you’re quietly falling apart.)

The kind of work I do lives in that liminal space between pop and poetry. I like to build worlds where vulnerability wears a dagger collar and go-go boots, where melancholy looks good in front of a velvet backdrop, and sincerity doesn’t have to apologise for itself. My songs aren’t designed to fix anyone but I suppose they do offer a kind of beautiful wallow, a place to be dramatic about your feelings without irony eating you alive.

Yikes, What sets me apart? I’m not trying to sell escapism I’m more interested in making the chaos feel like art. Everything – the music, the retrospective visuals, the lyrics comes from the same obsessive place. I’m proud to say I’ve build a world thats it truly authentic and honest

Right now I’m working towards my debut album for 2026, which has some of my best work yet. It a chaotic process, never linear. There are some really exciting collabs in the mix too, and it’s all starting to take shape in a way that feels very me.

How can we best help foster a strong, supportive environment for artists and creatives?

I think the best way society can support artists is by showing up..literally. Go to gigs, buy the music, share the work you love. Streaming’s great for discovery, but it doesn’t really sustain artists the way people think it does. The real magic happens when you’re in the room – when you show up to a show, buy a vinyl, or even just share someone’s post because you genuinely like what they’re doing.

It’s also about connection. Follow the artists you care about, engage with their work, and help spread the word. The creative world thrives when there’s a real community around it – not just numbers or algorithms.

At the end of the day, most of us are just trying to make honest art and keep doing what we love. Every bit of real support matters way more than people realise.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A lesson I had to unlearn was thinking that my voice alone wasn’t enough – that I had to lean on someone else’s words, someone else’s power, to be heard. I grew up in an industry that’s unapologetically misogynistic, where women are trained to soften, to mirror, to make themselves digestible for the people holding the keys. Early on, I thought survival meant fitting into that mold, borrowing someone else’s cadence, bending my truth to match what they wanted to hear.

It took a long time – and a lot of wrong turns to realise that the only thing worth holding onto is integrity. The way forward isn’t to echo another voice; it’s to sharpen your own. Now, I value the rawness of saying what I feel, the stubbornness of staying true. It’s liberating!

Contact Info:

• Website: https://www.lolawild.com
• Instagram: https://www.instagram.com/itslolawild/
• Facebook: https://www.facebook.com/lolawildofficial/
• Youtube: https://www.youtube.com/channel/UCeTb53hJ6kb-M2uKlUGdUGQ
• Soundcloud: https://soundcloud.com/lolawildmusic

Image Credits

First Picture Artwork: Mars Washington

Additional Photos and live photos: Stef Martin