We caught up with the brilliant and insightful Anoushka Dannin a few weeks ago and have shared our conversation below.

Anoushka, thanks for taking the time to share your stories with us today Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

In September 2023, while at a beauty convention for my other business, I first discovered Seasonal Color Analysis when a girl on my team showed me TikToks of incredible transformations. I was instantly fascinated by how universal it was – no matter age, ethnicity, gender, style, or body type it elevated everyone. That’s when I thought, could I do this?

When I got home, I researched and realized no one was really marketing it here in Las Vegas. I found a 7 week certification program, enrolled in October, and while training, I set up systems for the business and created a launch plan for January. Even before I had my fabrics in hand, I started building excitement on Instagram and TikTok, opened a wait-list with a pre-launch discount, and booked collaborations with local influencers I already had relationships with – which helped spread the word about this new service in Vegas.

In January, I officially launched. Almost immediately, a local radio personality and TV host that I was already a fan of invited me to appear on Channel 8’s lifestyle show Las Vegas Now. Her name is Mercedes Mertz. That opportunity combined with my social media marketing created instant momentum and third party verification. Local clients started booking, but so did people visiting for a Vegas vacation. People were booking private parties and virtual sessions.

Looking back, what took me from idea to execution was simple: curiosity, research, education, setting up systems, sharing the journey on social media, leveraging relationships, and saying yes to opportunities. The biggest lesson? You don’t need everything figured out to start. You just need the vision.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a wife and boy mom originally from South Florida. Go Gators! I started out in finance before becoming a stay-at-home mom, and later turned to social media as a creative outlet. Over the past 9 years, I grew into a local micro-influencer, sharing my style and life in Las Vegas. Along the way, I partnered with a clean beauty brand that aligned with my belief in healthy aging and helping people look and feel their best with naturally based hair and skincare. That journey not only earned me the nickname “the hair girl” in my community, but also opened doors to media features, including being named one of the Top 30 Las Vegas Influencers by Entrepreneur magazines in 2020.

As my brand grew, I expanded into mentoring women. I started speaking about healthy aging, confidence and personal branding. I built a community across Instagram and TikTok that now reaches over 300k followers. I’ve been featured in 89052 magazine and South Vegas City Lifestyle magazine, invited as a guest three times on Channel 8’s Las Vegas Now lifestyle show, and most recently a co-author in the book Slaying Vegas, sharing my journey alongside other inspiring women.

It was during this clean beauty and social media journey that I discovered Seasonal Color Analysis, and it felt like the perfect extension of what I was already passionate about – style, confidence, and helping people shine. Today, my brand focuses on elevating confidence by teaching clients how to best use color, simplify their beauty routine, and embrace what makes them unique.

I don’t just focus on external beauty, but help people see their uniqueness is their superpower. I’m proudest when I see clients light up, realizing how powerful the right colors or beauty routines can be. At it’s core, my brand is about celebrating one’s natural beauty and inspiring others to be seen by giving them a boost of confidence.

How did you put together the initial capital you needed to start your business?

When I first started my entrepreneurial journey in 2018, I invested just $299 to partner with a clean beauty brand. At the time, it felt like a big leap, but I believed in the products and the opportunity. I poured my energy into learning the art of sales, marketing, and leadership. Over the years I built that business into something truly successful.

When I discovered Seasonal Color Analysis in 2023, I knew it was a perfect next step for me. I was able to start this new venture solely on the profits from my beauty business. It’s something I’m really proud of. Who knew that a small initial investment turned into not just one, but two thriving businesses.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe my reputation was built on a combination of authenticity, consistency, and visibility. Long before I launched my Seasonal Color Analysis business, I had already spent years building trust with my audience through my beauty brand and social media presence. People knew me as someone who genuinely cared, who shared what worked for me, and who showed up consistently.

When I introduced Seasonal Color Analysis, that existing trust carried over. I also leaned into collaborations with local influencers I respected and trust. Saying yes to opportunities like being featured on a local lifestyle show gave me third party verification. Social media played a huge role as well. I shared transformations, showed up as an expert with educational content, and shared my passion for color. I positioned myself as both approachable and knowledgeable.

What truly set my reputation apart was word-of-mouth. Clients loved their results, and they shared their excitement with friends and family. That personal connection, amplified by social media, is what helped me become known as the Vegas Color Analysis Queen.

Contact Info:

• Website: https://www.foryourreputation.com/
• Instagram: https://www.instagram.com/foryourreputation/
• Linkedin: https://www.linkedin.com/in/anoushka-channe-dannin-a087322
• Other: TikTok

  https://www.tiktok.com/@foryourreputatio?lang=en

Image Credits

Mattalynn Mason photography
Hugo Mendes Photography in Azores