One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.
Lauren Ruddell
The name of my small business, R & O Bread Co., originated from my two dogs Ralph and Olive. They are black and tan miniature long haired dachshunds & the lights of my life. Read more>>
Andrea Hoffmann
I’ve had a long and winding career, doing everything from creating children’s toys to running marketing for a large law firm. Read more>>
Mariah Parraga
I came up with the name Fuego The Brand from one of my favorite childhood inspirations, The Cheetah Girls. Growing up I loved them! They had a song called “Fuego” that always stuck with me. Read more>>
Richard Klein
When I launched the company, I knew I wanted it to be about more than just food—it was about recreating that feeling of coming together at the table and sharing a meal with the people you love. Read more>>
Vivian Olodun
Coming up with a name felt like one of the most important decisions I’d ever make. I knew it had to be meaningful, not just clever. My mother has always loved flowers, and growing up, I would spend hours helping her in the garden. Our family actually won awards for our yard, and through that experience, I learned that growth takes patience, care, and consistency—just like entrepreneurship. Read more>>