Alright – so today we’ve got the honor of introducing you to Valeria Jimenez. We think you’ll enjoy our conversation, we’ve shared it below.

Valeria , thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Hi, I’m Valeria, and I founded Simply Elegance Esthetics with a simple mission: to help my clients feel confident, radiant, and truly pampered—all while being in a space where they feel cared for, inside and out. I believe beauty services like skincare and lashes go beyond products and treatments; they’re about confidence, self-love, and taking the time to nurture yourself.

This mission is meaningful to me because I’ve always been drawn to the way self-care can transform not just how someone looks, but how they feel about themselves. There’s something magical about watching a client walk in feeling tired or unsure, and leave with a glow on their face and a spark in their confidence. That transformation is what inspires me every single day. Moments like that remind me why I love what I do—because every service has the potential to shift how someone feels about themselves in the most positive and empowering way.

When clients come into my space, they’re more than appointments- they’re part of the Simply Elegance Esthetics family, and I want every visit to leave them feeling beautiful, confident, and truly empowered.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hi, I’m Valeria, founder of Simply Elegance Esthetics. I’ve been a licensed esthetician for over three years, specializing in advanced facials, personalized skincare, and lash lifts. I started my business to create a space where clients feel truly cared for—inside and out—because esthetics isn’t just about products or treatments; it’s about helping people feel confident, radiant, and pampered.

What makes Simply Elegance Esthetics different is the personalized care in every service. Each facial and lash lift is tailored to the client’s needs. I take my time with every lash lift to ensure precision and beautiful results, always setting honest expectations. My facials include a luxurious massage that helps clients feel relaxed and rejuvenated. I also always make it a priority to check in throughout each service to make sure they’re comfortable. I’m most proud of the lasting impact I’ve seen on my clients—many share that their sessions leave them not only glowing on the outside but uplifted, confident, and empowered in all areas of their lives. At Simply Elegance Esthetics, my mission is simple: to help every client feel seen, cared for, and radiant—because when you feel your best, it shows in everything you do.

We’d love to hear the story of how you built up your social media audience?

Building my social media audience has been a journey of consistency, authenticity, and engagement. When I first started, I focused on sharing content that truly reflected my work and my brand—showcasing facials, lash lifts, skincare tips, and behind-the-scenes glimpses of Simply Elegance Esthetics. I make it a priority to connect with my audience personally, responding to comments and messages, answering questions, and celebrating client transformations. This approach helped me grow an audience that’s genuinely engaged and interested in not just my services, but in the story and passion behind my brand.

For those just starting out, my biggest advice is to be authentic and consistent. Share your work in a way that reflects your personality and values, don’t be afraid to show the human side of your business, and engage with your followers regularly. Quality content paired with genuine interaction goes a long way. Remember, building an audience isn’t about numbers—it’s about creating a community that trusts and connects with your brand.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele has been building genuine relationships and delivering an exceptional, personalized experience. From the first consultation to every facial or lash lift, I focus on making sure clients feel seen, comfortable, and cared for. Word-of-mouth referrals have naturally followed because clients share their positive experiences with friends, family, and social media.

I also make it a point to stay active online, showcasing my work, sharing skincare tips, and highlighting client transformations. But above all, I’ve found that listening to clients’ needs, customizing every service, and checking in throughout each appointment creates trust and loyalty—turning first-time clients into long-term supporters. For me, growth isn’t just about marketing; it’s about the genuine connections and experiences that keep clients coming back and referring others.

Contact Info:

• Website: https://simplyelegance.glossgenius.com
• Instagram: simply.elegance.esthetics
• Other: tiktok- Valeria_jimenezz_

Image Credits

Dulce Rico