We caught up with the brilliant and insightful Olya a few weeks ago and have shared our conversation below.

Olya , thanks for joining us, excited to have you contributing your stories and insights. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?

The biggest risk I’ve ever taken was moving to New York City on my own and starting my life from scratch at the age of 32. Was it scary and stressful? Absolutely. Was it worth it? Without a doubt.

Before making the leap, I had visited the city a few times and, like so many others, completely fell in love with it. The energy, the people, the possibilities — I began dreaming of one day calling it home.

On one of those trips, I came to visit a friend. On my very first day, I stopped by a local Sephora to check out what was new in hair care. That’s when I discovered a brand that immediately caught my eye — a dry shampoo by IGK. I bought it, tried it, loved how it made my hair feel, and posted about it on Instagram.

A few days later, I got a message from the IGK account inviting me to their product launch party. I went — and that night, I met the founders of the brand. To my surprise, they were looking to expand their New York salon and ended up offering me a job.

And just like that, the dream I had been quietly holding onto became real.

If you could go back in time, do you think you would have chosen a different profession or specialty?

Yeah, totally! It’s creative and brings good money

Can you tell us about what’s worked well for you in terms of growing your clientele?

Social media! It’s one of the greatest tool to find new clients nowadays for sure. Don’t sleep on new trends, apps etc., if you think you can promote your craft or business on it – learn how to use it asap

Contact Info:

• Instagram: Olya_iudina

Image Credits

No