Alright – so today we’ve got the honor of introducing you to Kristen Judd. We think you’ll enjoy our conversation, we’ve shared it below.
Kristen, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?
At the core of our work lies a deep commitment to creating a future where individuals and families, especially in Middle America, have access to the financial education and tools they need to secure their financial independence. Through Five Rings Financial, we are working tirelessly to empower people to make informed decisions about their financial futures, helping them build wealth, protect their assets, and achieve their financial goals. As someone who has spent over a decade in business, I’ve seen firsthand how lack of access to financial knowledge can leave families vulnerable, and it drives me to help close that gap. I’m passionate about providing the right tools so that people in Middle America can build sustainable wealth and leave a legacy for future generations.
But our mission doesn’t stop there. We are also dedicated to transforming the financial services industry by helping 100 women earn six figures or more, providing them with the support, mentorship, and resources they need to thrive in this powerful industry. Having witnessed the power of entrepreneurship and leadership, particularly for women in this space, I am committed to creating a movement where women are empowered to break barriers, own their futures, and inspire the next generation of leaders. This is personal to me because I believe in the untapped potential of women and know that they are often the catalysts for change within families, communities, and businesses.
In addition to our financial services efforts, we are excited to introduce a new brand that blends health and wealth. My journey into wellness—especially through my commitment to the carnivore diet and holistic health practices—has made me realize that financial health and physical health are deeply interconnected. It’s not enough to build financial wealth if you don’t have the energy and vitality to enjoy it. This new brand is dedicated to educating and empowering individuals to live healthier lives while simultaneously securing financial health. By integrating principles of wellness with financial freedom, we’re helping people not only grow their wealth but also invest in their physical, mental, and emotional well-being. I’ve seen how transforming your health can impact every area of life, and this mission is close to my heart because I know it’s the key to living a balanced, abundant life.
Our vision for the future is clear: to inspire and support individuals—especially women—across the nation to reach their full potential in both their financial and health journeys. We’re passionate about helping people live their best lives, build lasting wealth, and prioritize their well-being. This mission is a culmination of everything I’ve learned in over a decade of business, personal growth, and health transformation. Both health and wealth are foundational to lasting success, and I believe that when people have both, they can truly live the lives they were meant to lead.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I got into this business because, like many of our clients, we were once in their shoes. My husband and I were introduced to the financial services industry when he asked a simple question: “How is this little gig working for our friend Andre?” The answer, $50k/month, was eye-opening. It was the first time we felt a glimmer of hope in a long time. We saw a real opportunity—not just to earn a living, but to make a tangible difference in our community by providing financial education, solutions, and a path to true financial freedom.
We provide a range of services that are designed to address some of the biggest financial challenges people face: navigating market downturns, lacking enough retirement savings, facing unexpected health crises, running out of money, and the fear of becoming a burden on loved ones. These are real problems, and we’ve seen firsthand how they can affect families. That’s why we’re passionate about offering solutions that help people take control of their financial futures and secure a legacy of wealth for themselves and their families.
What sets us apart is our approach. We’re not just about selling products; we’re about creating experiences and education that empower people to make informed decisions. We host events like Money 101, Wine, Women & Wealth, and most recently, Carnivores & Cash—a unique blend of health and wealth. This new event focuses on integrating financial literacy with a wellness mindset, recognizing that good health is just as important as good financial health. By combining both aspects, we’re helping people build not only wealth but also a lifestyle that supports sustainable success.
What I’m most proud of is our ability to make a real difference in people’s lives. Whether it’s helping someone navigate a tough financial situation or empowering women to break into the financial services industry, we’re constantly reminded of the impact we’re making. Our mission is to inspire others to take charge of their future—both financially and in their personal well-being. The work we do isn’t just about money; it’s about helping people achieve balance, abundance, and freedom in every area of their lives.
How do you keep your team’s morale high?
At the heart of our business is the belief that we are building something much more than just a team—we’re creating a supportive, collaborative community. What sets us apart from the traditional “sales environment” is that we embrace the diversity of thought, values, and perspectives. Everyone on our team is unique, and that’s something we celebrate. We prioritize making sure each individual feels seen, heard, and most importantly, appreciated.
We’re not just in the business of selling products or hitting numbers; we’re in the business of building up humans—helping them reach their highest and greatest potential. To maintain high morale, we focus on fostering an environment where everyone’s voice is valued, and personal growth is just as important as professional growth. It’s about creating a culture where collaboration and support are at the core, and where each person can thrive in their own way.
When people feel valued and supported for who they truly are, it allows them to do their best work and build meaningful connections. This foundation of appreciation and respect is what keeps morale high and our community strong.
What’s been the most effective strategy for growing your clientele?
One of the most effective strategies we’ve used to grow our clientele has been hosting engaging and impactful events. Wine, Women & Wealth has created an incredible space for women to come together, learn, and empower each other. This event has not only built a strong community of women, but it’s also opened doors for meaningful conversations around financial literacy, independence, and the importance of wealth-building for women. The connection and energy that come from these events have truly set the stage for long-lasting relationships with our clients.
Looking ahead, we’re incredibly excited about Carnivores & Cash—a new event that blends health and wealth in a unique way. This is going to elevate our mission even further, offering a different level of insight and value to our attendees. By merging financial education with a focus on health, we’re tapping into an audience that’s ready for a more holistic approach to success—one that recognizes that both financial health and physical well-being are essential for a balanced, prosperous life.
Our events have not only helped us grow our clientele but also allowed us to create a community where people feel supported and connected. We believe that offering value-driven, community-focused experiences has been key to establishing trust and building lasting relationships with our clients.
Contact Info:
- Website: https://moneysecretsteam.com
- Instagram: https://instagram.com/kristen_judd
- Facebook: https://facebook.com/learnmoneysecrets
- Linkedin: https://linkedin.com/in/kristenjudd
Image Credits
Samantha Markey Photography