We’re excited to introduce you to the always interesting and insightful Samoa Blanchet. We hope you’ll enjoy our conversation with Samoa below.

Samoa, thanks for taking the time to share your stories with us today One of our favorite things to brainstorm about with friends who’ve built something entrepreneurial is what they would do differently if they were to start over today. Surely, there are things you’ve learned that would allow you to do it over faster, more efficiently. We’d love to hear how you would go about setting things up if you were starting over today, knowing everything that you already know.

If I was starting over, the first thing I would do is actually get into ads as soon as possible. It took me like six or seven years to actually do ads because I thought I was too new to business to do it.

But yeah, if I was starting over from scratch, I would immediately create like a quick funnel and teach something that I know really well and understand really well, charge a low-ticket price like $20 or $25, and have ads going to that. And then in it, invite people to work with me.

That is the most profitable thing I’ve ever done for my business. And even if you don’t have as much capital, because somebody’s paying for access to the workshop, it pays you. At the very least, it pays for your ads. So it’s really great if you don’t have as much capital to do ads and you know what it is you’re selling.

And that’s another thing, I would get really, really clear on what it is I’m selling and who it is I’m selling it to, and then create this workshop. Which is really what I teach my clients to do.

Samoa, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Samoa Blanchet, and I actually got into my industry by mistake. I started my first business as a web designer because I needed to make money and my boss was late on my paycheck. I got my first client that same day, and I was on a roll after that. I made great money and thought, “Wow, I’m never going back to a job.”

Then someone asked me to coach them. Within three weeks of working together, she closed a $35,000 deal, which blew my mind because I’d never made that much from one sale myself. After that, I started coaching more people, and they also began closing big-ticket deals. I realized I was really good at this. For me, it felt simple, I was just talking to them, but I naturally understood what changes needed to be made for someone to land higher-value sales.

Today, I provide business coaching and consulting services. I look at a client’s branding, brand strategy, marketing strategy, and online presence to make sure they’re positioned to attract five- and six-figure clients. Most of my clients come to me with a business model problem: their current model is heavy, their clients take a lot of effort to convert, and they’re still not hitting their income goals.

When we work together, we solve that bottleneck. Their business becomes lighter. They sign fewer clients but make far more money than before, with less effort in marketing and sales, and with much smoother delivery because their clients are more aligned and far less problematic.

What sets me apart: First, I don’t fit people into a one-size-fits-all system. I’ve studied the core principles that drive results and apply them uniquely to each client. Second, my clients don’t have to overload their five-figure offers, hire large teams, or be glued to social media to attract premium clients. Some of my clients barely post at all and still land incredible deals. And third, I teach my clients to have high standards that align with the leader they want to be and the clients they want to work with. Your business is for you, it should feel good, be nourishing, and support the life you want to live, not just be a money-making machine.

The thing I’m most proud of is my client results and my client success rate, 83%, which is very high in my industry. I’m also deeply proud of who I’ve become as a leader. I believe entrepreneurship is one of the greatest personal development journeys you can take, and I’ve grown into a smart, strategic, and empowered leader. I’m proud that I get to be a beacon for others, showing them they can pave their own way, make bold choices, express themselves fully, and still thrive. It took a lot for me to own that, and I’m proud that I get to stand in that truth now.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

The biggest lesson I had to unlearn was the idea that if you work really hard, you will be successful.

In the beginning, I fully believed that. As the firstborn daughter of immigrant parents, it is drilled into you that you have to work twice as hard, especially as a Black woman, especially as an immigrant, to get anywhere. I internalized that deeply.

When I had my web design business, I enjoyed the work, but it was a lot. Then I started coaching people, and it was so easy. I did not have to think about it. I was shocked when people started getting big results with me, because to me, I was just talking to them. I did not even realize what I was doing that made such a difference until I started studying my process and saw, “Oh, this is me.” Once I owned that, everything shifted.

The truth is, I did not value it at first because it came so easily. But now I have learned that the easier I make things, the more I simplify and make my business efficient, the more money I make, the more successful I become, and the more impact I have. I am not pulled in a million directions, and my energy and focus stay where they need to be.

This is still a lesson I am constantly learning, because the more successful I become with less effort, the more uncomfortable it feels. There is a part of me that still wants to equate effort with worth.

My design teacher in art school used to tell me, “K-I-S-S: Keep it simple, stupid.” Back then, I always overcomplicated my designs. I see now that I did the same thing in business. And the more complicated I made it, the harder it was to grow. Today, “keep it simple” is my mantra, and it is the key to how I have built the business I have now.

We’d love to hear the story of how you built up your social media audience?

The first time I truly built a big audience was on TikTok. I have almost 30,000 followers there, and honestly, it happened by mistake. I was just posting content, sharing my takes and perspectives on things, and mixing in marketing on top of it. I was not prioritizing sales or marketing at the time, I was just posting and talking because I was really good at that.

My videos started going viral. I had one video hit a million views, which brought in a lot of followers. Another video hit 300,000 views, and most of my videos were averaging around 10,000 views.

If you want to build your audience organically on social media, I think it is a combination of doing what you are really strong at and sharing what you genuinely want to share, while also making sure the content is high quality. That means your visuals look good, your lighting is on point, and you understand the platform well enough to know how creators grow there. Study and emulate successful creators who are making content similar to what you want to share. These are things I was subconsciously doing while my audience was growing.

If you are building your social media presence to make sales, I actually would not recommend focusing on the viral route. It is still important to understand how the platform works and to create content the algorithm will push, but I have noticed with myself that I get more sales and conversions when I create content designed to sell, not necessarily to go viral.

A lot of my sales content does not go viral. Some of it does and performs really well, but many pieces do not and still work incredibly well because I know how to convert people. So if your goal is sales, prioritize creating content that sells. If your goal is to grow your audience for the sake of growth, then understanding what makes a video go viral is important.

Contact Info:

• Website: https://www.powerhousesplayground.com/01-home
• Instagram: https://instagram.com/samoablanchet