We caught up with the brilliant and insightful Alison Worsfold a few weeks ago and have shared our conversation below.

Alison, thanks for joining us, excited to have you contributing your stories and insights. So, let’s imagine that you were advising someone who wanted to start something similar to you and they asked you what you would do differently in the startup-process knowing what you know now. How would you respond?

If I could go back and start over in entrepreneurship, I would have taken the chance and started much sooner. For over a decade, I was locked into the “golden handcuffs” of a corporate job—from age 20 to 32. The pay, pension, and benefits were incredible, and while it had some positive impacts like skill development and providing financial stability and independence, the truth is I ultimately sold my soul to a place that didn’t spark my fire. I felt undervalued and the toll on my mental health was huge, and I stayed far longer than I should have.
Making the leap into the social media space changed everything—it gave me the freedom to work from home, the flexibility to work outdoors, and the opportunity to build a career around things I genuinely love. Variety truly is the spice of life! Most recently, I passed my Real Estate exam through UBC Sauder School of Business and will be diving into real estate this fall. I can’t wait to keep writing my own story.

Alison, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My journey into this industry began during maternity leave, in a season of deep reflection. And then after losing my mom to MS, I realized the life I was living wasn’t the one I wanted. I started creating content as a Canadian adventure mom purely for fun—and it quickly grew into something much more.
When a seasonal Social Media Coordinator role opened at RED Resort, the ski hill I grew up on, I jumped at the chance. That role became the gateway to countless opportunities, from working with iconic brands like Destination BC and Tourism Rossland to managing accounts and creating digital content on my own platform.
I’m proud to have experienced both sides of the industry, both management and personal brand creation, and to have built a living doing what I love. I’ve never been the “typical” digital creator. While my content is rooted in tourism, I showcase a mix of everything, choosing authenticity over chasing trends. It might mean slower growth, but it means my audience gets the real me. And that’s worth everything.

Let’s talk about resilience next – do you have a story you can share with us?

Three years ago, I faced the toughest moment of my life—losing my mom. She was just 61, and I was extremely close to her. Watching her battle a degenerative disease her entire life, unable to be mobile, shaped me in many ways. Her passing came just one month after I returned from maternity leave to my corporate job—a job I was already struggling with, both in confidence and fulfillment.
The grief hit me hard. I took two months of stress leave, and during that time, I felt completely debilitated. I paced my house endlessly with a gut-wrenching feeling I can’t fully describe, convinced I’d never get out of it. But somewhere in that fog, I started exploring other career possibilities. I dove into courses on digital marketing and social media, and for the first time in a long time, I felt a spark of excitement and possibility. I knew my mom would have wanted me to be happy—and it was time to live for her as much as for myself.
When my sister sent me a job posting for a Social Media Coordinator at RED Resort—the ski hill I grew up on—I almost didn’t apply. I had no “professional” social media experience, and I thought there was no chance. But I applied anyway. The interview went incredibly well, and I got the job. That moment became the turning point in my life—a reminder that everything happens for a reason, change can be good, and taking a chance can change everything for the better.

What’s a lesson you had to unlearn and what’s the backstory?

Lesson I had to unlearn: You can’t make money unless you have a huge following.
When I first started out, I truly believed that without tens of thousands of followers, there was no way I could turn this into a career. My growth was slow, and with under 10k followers, it was easy to compare myself to others and feel like I was falling behind.
But I kept going—staying consistent, showing up authentically, and focusing on building a genuine community rather than chasing numbers. And guess what? Opportunities started coming my way anyway. Even with a small following, I landed incredible jobs and collaborations.
Five years later, I’m at 14k followers—and I’ve managed just fine. Social media success isn’t about follower count. It’s about trust, authenticity, and persistence. Keep doing you, and the right opportunities will come.

Contact Info:

• Instagram: Canadianadventuregal