Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

SJ Bailey

I have a background in brand marketing, so I’ve created all of the branding and social media for SJ Bailey Co. myself. My company really is a true reflection of my personal taste, and I love dreaming up what I’m going to share next. Arranging the jewelry for flatlays and content is part of the creative fun. It would definitely save a lot of time if I hired a team to take that on for me, but creating content for my business is one of my favorite parts of what I do. Read more>>

Brittany Greenwood

I manage my own on all platforms as I want each and every person that comments to know they are always talking to me. I respond to everyone and always have as I would not be where I am today without my followers. They are the driving force behind my motivation and success. Read more>>

Ashley Rew-Hunter

SOCIAL MEDIA! I love it! I find it to be an amazing, creative outlet. As a veteran Special Educator, I have spent most of my life following a traditional school pattern and job roles. However, I am a creative person and love to express myself in a variety of ways. For over a decade, I used social media to connect with friends and family. When I began a social selling business 4 years ago, I fell in love with the ability to share products and experiences that my family loves with others. Read more>>

Julie Hildebrand

Navigating social media has been quite the learning experience! We manage it all ourselves and is very time consuming but we see a lot of growth when we are consistently engaging on social platforms. We use Later to help with scheduling automatic posts and finding the best times to post. The hardest part of social media is keeping up with the trends and having enough quality content to post. We love engaging with our followers though! Read more>>

Marisol Hernandez

I still manage my own social media channels. Managing my social media while having a full-time day job and being a single mom can get hectic at times. But i’m currently enjoying engaging on a personal level with customers and followers. Read more>>

Beverly Ugoagu

I currently manage all of my Auntie Bev’s social media accounts on my own, with the occasional help of a social media manager. It is difficult trying to constantly come up with new ideas and create new content that will keep people engaged. The most important thing for me is to make sure that I have fun while making the content. Sometimes, its easy to get caught up in how many likes or shares a post, Reel or TikTok, that I forget the main goal, which is to have fun! Read more>>

Kiara Smith

Currently we manage our own, but we hope to have a team in the future. Managing our page has allowed us to explore other creative outlets such as photography, content creation, and prop design. One of our favorite aspects of running our page is that have the opportunity to interact with our customers directly and build relationships. Read more>>