We’re excited to introduce you to the always interesting and insightful Bill Frey. We hope you’ll enjoy our conversation with Bill below.

Bill, thanks for joining us, excited to have you contributing your stories and insights. One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?

Many business see customers as transactions. That is not what Illuminating Design stands for. We believe in finding the “why.” Why did we get into business in the first place. This was for the simple reason to bring people together in our way. Our way is with lighting and creating an amazing atmosphere for people to gather. When we find customers who share in our vision the entire process is enjoyable. The best way we have found to ensure our customers know we appreciate them is to take pride in our work and be proactive in handling their needs. This focus allows for a relationship and not simply a transaction. We love working for people and not order forms.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

About Illuminating Design

Our Belief

At Illuminating Design, we believe lighting has the profound power to transform more than just spaces—it transforms lives. We see outdoor lighting not merely as fixtures and bulbs, but as opportunities to create emotional connections, enhance safety, and inspire moments of joy and pride. Our mission is rooted in a simple yet powerful idea: every space, no matter how overlooked or mundane, deserves the opportunity to shine beautifully and purposefully.

When we say, “We got you,” it means we are committed to supporting you emotionally, aesthetically, and practically—turning forgotten corners into cherished gathering places and enhancing your lifestyle long after the sun sets.

Our Approach

Everything we do at Illuminating Design is guided by empathy, creativity, and exceptional craftsmanship. We prioritize understanding the personal vision and desires behind every lighting project. By blending professional elegance with artistic ingenuity, we deliver an unparalleled, stress-free experience.

Our team lives by our unique “3 Wins” philosophy:
• Win for our clients: Exceeding expectations with custom designs and impeccable service.
• Win for our team: Empowering our designers and installers through creativity, collaboration, and pride in their craft.
• Win for our company: Growing sustainably by consistently providing outstanding experiences and building lasting relationships.

We handle every detail with meticulous care, ensuring your experience is seamless and enjoyable from consultation to completion.

Our Offerings

Illuminating Design specializes in creating custom exterior lighting solutions tailored to your unique vision and
needs. Our innovative designs cover:

• Landscape and Architectural Lighting: Enhancing beauty and security, showcasing your property’s unique charm.
• Holiday and Event Lighting: Transforming spaces into festive, memorable experiences without the stress.

We utilize high-quality, durable, and energy-efficient LED products combined with comprehensive services, including personalized consultation, detailed design, professional installation, and ongoing maintenance.
With Illuminating Design, your spaces won’t just be lit—they’ll be transformed into environments you’ll proudly call your own.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe our reputation has been built on a commitment to delivering more than just lighting—we create experiences. From the very beginning, our goal has been to transform ordinary spaces into something truly special. Whether it’s a cozy backyard, a grand holiday display, or a community event, we focus on making our clients feel proud of the transformation.

What really sets us apart is the way we combine artistry with reliability. Our designs are custom, never one-size-fits-all, and we back them with a process that’s seamless from start to finish. Clients don’t just remember the final result—they remember how easy and enjoyable it was to get there.

We’ve also been very intentional about listening to what matters most to our clients. Many come to us frustrated—either because their outdoor spaces feel uninspired or because they’ve had poor experiences with other contractors. We make it our mission to take that burden off their shoulders. When someone hires us, they know it’s going to be done professionally, beautifully, and without stress.

Ultimately, I think it’s that blend of creativity, consistency, and care that’s helped us earn trust and stand out in the market.

We’d love to hear about how you keep in touch with clients.

Staying connected with our clients has always been a priority—because for us, it’s never just about completing a project. It’s about building lasting relationships. We keep in touch through thoughtful follow-ups, seasonal outreach, and most importantly, by being a consistent and reliable presence year-round.

One of the ways we foster that connection is through our annual maintenance plan. It gives clients peace of mind knowing that their lighting investment will continue to look its best without the hassle of ongoing upkeep. We proactively check in, schedule service visits, and make sure everything is functioning safely and beautifully—whether it’s landscape lighting or seasonal displays. It’s a simple but powerful way to show we stand behind our work long after the install.

We also reach out ahead of the holidays to help plan and prep displays, offer design updates, and make sure we’re aligned with any changes in their home or preferences. These touchpoints aren’t just check-ins—they’re opportunities to reinforce that we’re here for them, not just for a job, but for the long run.

Clients stay loyal because they know we care about the details, we communicate clearly, and we make the experience easy from start to finish. Over time, that trust turns into repeat business and referrals—because they know exactly what kind of care and craftsmanship to expect when they work with us.

Contact Info:

• Website: https://www.illuminating-design.com
• Instagram: https://www.instagram.com/illuminating_design/
• Facebook: https://www.facebook.com/IlluminatingDesign