Alright – so today we’ve got the honor of introducing you to Aiden Silvers. We think you’ll enjoy our conversation, we’ve shared it below.

Aiden, thanks for joining us, excited to have you contributing your stories and insights. Have you ever seen (or implemented) a really awesome way to show a client you appreciate them

In my experience, the most powerful way to show appreciation to a client isn’t with gifts or flashy gestures, it’s by overdelivering on what you promised and exceeding their expectations with real, tangible results. That’s especially true in the marketing space, where the unfortunate norm is agencies promising the world and delivering very little in return. It’s a crowded industry where trust is easily broken, and results speak louder than anything else.

At our agency, we operate with a client-first mindset. When someone invests their hard-earned money with us, often thousands of dollars a month, they’re doing so with the expectation that we will help grow their business. We don’t take that lightly. Our internal measurement of success isn’t built on vague or vanity metrics like impressions, engagement rates, or gross revenue increase. Instead, we measure ourselves by the volume of high-quality leads, booked appointments, and ultimately sales that can be DIRECTLY attributed to our campaigns.

Our baseline is helping a client generate at least a 4–5x return on investment just to break even at the EBITDA level, and our aim is always higher. We routinely target an 8–12x ROI, which shifts the relationship from “vendor” status to “growth partner” in the eyes of our clients.

That’s the ultimate form of appreciation, making sure our actions prove how much we value them. When a client sees you’ve gone above and beyond to grow their business, that impact is unforgettable. It’s more meaningful than a thank-you card, it’s legacy-building.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Aiden Silvers, founder of Green Marketing, a digital agency dedicated exclusively to the lawn and landscape industry. My path into business and leadership wasn’t conventional, but that’s what shaped my perspective and purpose. Living with spinal muscular atrophy, I’ve had to build a life and career that works from a place of deep intention, adaptability, and service. I’ve come to believe that limitations, when met with the right mindset, become your sharpest tools for growth, not just personally, but professionally.

Green Marketing isn’t just another marketing agency, and we’re not in this to be another vendor on a landscaper’s expense sheet. We’re a growth partner for green industry professionals who want to take control of their business trajectory. Our entire model is centered around helping our clients solve the biggest challenges they face: lead generation, cash flow consistency, controllable growth, and breaking through the ceiling that most small business owners hit when they try to scale alone.

Our core offering is a full-scale growth program, not a menu of a la carte services. That’s intentional. Most agencies will sell you ads, SEO, websites, and social media separately, leaving the business owner to figure out how all the pieces are supposed to connect. What we offer is a cohesive, done-with-you system designed to help landscape businesses grow strategically, sustainably, and with clarity. We don’t just generate leads, we help you build the brand, operational rhythms, and strategy needed to scale. It’s not about marketing in isolation, it’s about business transformation.

One of the most rewarding parts of this journey has been helping business owners go from zero to seven figures. I’ve watched guys who were working out of their pickup truck evolve into full-fledged companies with teams, systems, and stability. That’s not just rewarding, it’s legacy work. You’re not just helping someone grow a business, you’re changing their family’s life, you’re empowering them to hire others, and you’re contributing to their ability to serve their own customers better. That ripple effect is massive.

And it doesn’t stop at the client level. Internally, I’ve worked hard to create a team culture that gives people room to shine. Everyone here has a lane where they can lead, innovate, and take ownership. We’ve built an environment where people aren’t just clocking in, they’re building something with purpose. That shows in our energy, our execution, and the genuine pride we take in helping our clients win. When our team thrives, our clients thrive. When our clients thrive, their customers, employees, and families feel it too. That’s what I mean when I talk about measurable abundance. It’s not just revenue, it’s fulfillment, impact, and opportunity flowing in all directions.

What sets us apart is our level of intentionality. We don’t use generic playbooks or recycled templates. We tailor every strategy to the client’s market, business stage, and growth goals. Our niche focus in lawn and landscape gives us a strategic edge, because everything we do is steeped in industry-specific insight. We’re obsessive about systems, we’re transparent in our process, and we take the long view. We’re not just here to close deals, we’re here to build something sustainable.

Another core part of what we offer is community. Growing a lawn or landscape company is hard, especially when you start facing problems you’ve never seen before. From staffing challenges to pricing, scheduling, profitability, or even how to delegate without losing quality, these are the things that keep business owners up at night. Being in a peer group of other green industry professionals who are going through the same challenges allows you to move faster. You can ask a question and get an answer from someone who’s lived it, instead of spending months trying to figure it out alone. That kind of support shortens the learning curve, builds confidence, and gives business owners a real sense of belonging and momentum.

At the end of the day, I’m not trying to be everything to everyone. I’m here to serve a specific group of people with excellence, to build systems that help them grow, and to create value that multiplies through every life it touches. That’s the mission. That’s the brand. That’s Green Marketing.

We’d love to hear about how you keep in touch with clients.

This is something that tends to raise eyebrows in the agency world, and I get a lot of pushback from peers about it. But I believe the answer to staying in touch with clients and building real brand loyalty is simple, you have to care enough to make it a priority. That’s the foundation of everything.

At my agency, I’ve chosen to personally serve as the account manager for our clients. Every client gets a dedicated 30-minute session with me once a month, where we review performance, assess outcomes, and talk ROI. These sessions are scheduled into the second week of each month, back-to-back, so that I can knock them out within one to three days. It’s a system that balances my availability as CEO with my desire to stay close to the results and relationships we’re building.

Throughout the rest of the month, we centralize communication through dedicated Slack channels. This setup allows our team to handle day-to-day support, answer questions, and resolve tickets quickly, all while keeping things organized and transparent. It also gives me the space I need to function as a CEO the majority of the time, without losing visibility into the client experience.

The reason I’ve structured it this way is because I genuinely care about our clients’ success. I want to understand their performance on a deep level, not just from a dashboard or report summary, but through direct conversation. Sitting down with them one-on-one each month gives me insight that no spreadsheet ever could. I can see how they’re feeling about their growth, hear their wins and frustrations in real time, and connect the dots between results and operations.

And because I also serve as our COO, these meetings give me a unique opportunity to identify systemic issues across accounts. If one client is struggling with something, it’s often a sign that other clients might be affected too. That allows me to solve problems at the root level, not just on the surface. It leads to better systems, more consistent outcomes, and solutions that benefit our entire client base. This isn’t just account management, it’s executive-level troubleshooting with purpose and perspective.

That level of involvement builds trust. Clients know I’m not just some name at the top of the org chart. They know I’m invested in their success, and that shows in how we show up for them. It creates real partnership, real loyalty, and a reputation that speaks louder than any marketing campaign ever could.

Now, to be clear, I don’t believe it’s wise for a CEO to spend 40 hours a week in an account manager role. But I do believe in finding creative ways to stay close to your clients and operations, especially when growth and reputation matter. By condensing meetings into a short window each month, I maintain strategic involvement without sacrificing the bigger picture responsibilities of the business.

An added bonus: These report calls often lead to amazing content opportunities. Clients will naturally share short wins and breakthroughs during our sessions, which we sometimes repurpose into testimonials or case study snippets. It’s another way to make the most of that time and showcase real impact.

So how do we keep in touch with clients and foster loyalty? We care. We stay connected. We make the time. And we build systems that make it all sustainable. That’s how you create a brand people want to stick with.

What’s a lesson you had to unlearn and what’s the backstory?

One of the most important lessons I had to unlearn over the years is the belief that, “If you want something done right, you have to do it yourself.” For most of my 12-year journey in this industry, that mindset guided the way I worked. And honestly, it came from a good place, I’ve always cared deeply about the end result. I’m wired to obsess over client outcomes, system integrity, and how each deliverable reflects on our brand. But eventually, I realized that mindset, while rooted in pride and passion, is also incredibly limiting.

Trying to do everything yourself is not just unsustainable, it’s a bottleneck to growth. It caps your capacity, stifles your team, and ultimately holds back the impact your business could be making for others. I had to shift my thinking from being the one who “does it all” to being the one who builds the system that allows excellence to happen, consistently, at scale, and without requiring my hands in every task.

Now, here’s where the nuance kicks in. In my experience, a lot of the content and advice around delegation leans too far in the opposite direction. There’s this idea that leaders should delegate everything and completely remove themselves from the day-to-day. But in the digital marketing world, especially when your reputation is built on performance and trust, that kind of hands-off leadership can be just as damaging. I’ve seen leaders delegate to the point of disconnect, no clarity, no oversight, no understanding of what’s actually being delivered to clients. That’s not leadership, that’s absence..

What I’ve found to work best is something in the middle: delegate aggressively, but create a system that allows you to maintain visibility, guide innovation, and hold the line on quality. We track performance through real KPIs. We build structure around deliverables and review loops. And I stay involved at a strategic level to make sure we’re not just executing, but evolving. It’s about creating the ability to drop into the trenches when needed, while spending most of your time in the clouds looking at the big picture.

This shift in mindset has been a game-changer. It’s allowed me to protect my time, focus on executive-level development, and lead the agency in a way that promotes sustainable growth. At the same time, it’s empowered my team. I’ve given them the trust and space to shine, to take ownership, and to find pride in their work. And the results are just as strong, often stronger, because we’ve built a culture where everyone is clear on the vision, accountable for the outcome, and supported by systems that make excellence repeatable.

Unlearning the need to do everything myself was uncomfortable, but necessary. Letting go of control in the right way has been one of the most freeing, strategic decisions I’ve ever made.

Contact Info:

• Website: https://greenmarketingfl.com/
• Facebook: https://www.facebook.com/AidenADV/
• Other: Facebook Group: https://landscaping-business-success.com/Group