We’re excited to introduce you to the always interesting and insightful Hassina Elhouri. We hope you’ll enjoy our conversation with Hassina below.

Hi Hassina , thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

My story started in Massachusetts where my grandmother was residing and I was located in Buffalo, NY. My grandmother started to experience a lot of health problems but I wanted her to live a clean and healthy lifestyle. Every 2 months I found myself driving 6 hours just to help her out with her needs. For example Cleaning up her house, running errands, and always scheduled a dinner date with her of course. I just wanted to be in her presence because I always wanted her to feel loved, appreciated and seen. Eventually she was wheelchair bound and really couldn’t do much. So those 6 hour drives meant more to me than ever. The thought of seeing her and just experiencing her energy brought me so much joy within itself. In that moment I realized that’s where I wanted to spread my kindness and optimism to more elders that needed help. To simply show them that they have support, help, and show them that someone can show up for them in the ways they needed. Four years later, I find purity and peace in what I do for a living and I wouldn’t trade that for the world.

My grandmother is the inspiration of my Cleaning Business!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My Cleaning business is built on trust, consistency, and care. I started this business because I’ve always found peace in a clean space and I realized how powerful it is to offer that same peace to others. What began as a passion quickly turned into a purpose.

My business focuses on detailed home cleanings/Organization management with a personal touch. I don’t believe in rushed jobs or one-size-fits-all cleanings. Every home is different, every client has their own needs, and that’s exactly how I approach every job. I take time to understand what each space needs and how I can truly help. Whether that means tackling a deep clean, keeping up with weekly maintenance, or restoring calm to a space that’s been neglected for too long. I treat every home with the same care and attention I’d give my own.

What sets my business apart is that I’m hands-on, relatable, and results-driven. My clients know they can count on me to be consistent, respectful, and to go the extra mile without being asked. I bring intention to every visit. I notice the little things others might overlook. And I believe it’s that level of care that creates lasting trust.

I don’t just clean, I create calm in the chaos. For busy parents, overwhelmed professionals, and people going through life transitions, having a clean space can be a form of self-care. I understand that and I take that role seriously.

What I’m most proud of is how many of my clients have become long-term relationships. They stay because they see and feel the difference not just in their space, but in the energy it brings. I’m not just showing up to do a job. I’m showing up to support people where they live, breathe, and build their lives.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

What I needed to unlearn: Trying to do everything myself was the best way to grow my business.

When I first started my cleaning business, I felt like I had to do it all. Every clean, every call, every schedule, every supply run. I thought that in order for things to be done right, I had to personally handle everything. But over time, I realized I was burning out, and it started affecting the quality of my work and the energy I brought into people’s homes.

What I had to unlearn was the idea that asking for help or creating systems meant I was losing control. The truth is, trusting others and setting boundaries helped me show up better for my clients. Delegating, using tools to stay organized, and learning to say no to the wrong jobs gave me the freedom to focus on what I do best: giving great service and building real client relationships.

Letting go of the “do it all” mindset was hard, but it made room for real growth.

Any insights you can share with us about how you built up your social media presence?

Honestly, I started by just being real. I didn’t have fancy graphics or perfect videos, I just showed up as myself. I posted what I was already doing: before-and-after photos, quick cleaning tips, little wins from the day, and the results I was proud of. I talked to the camera like I was talking to a friend, not trying to be overly polished.

I also paid attention to what people responded to anytime I posted transformations or showed my personality, engagement went up. That’s when I realized people weren’t just following for cleaning content they were following me. They liked the realness, the hustle, and the heart behind the business.

I stayed consistent, used local hashtags, tagged my city, and interacted with people who commented or watched. I didn’t worry about going viral, I focused on connecting with the right audience: people in my area who actually needed cleaning help. Over time, that built trust, and that trust turned into bookings.

Now, my social media isn’t just a place to market. It’s where I show up, connect, and let people get to know the face behind the mop.

Contact Info:

• Website: https://Hassinascleaningservices.jobbersites.com
• Instagram: @Hassinascleaningservices
• Facebook: Hassina’s Cleaning Services