Today we’d like to introduce you to Nikki Branch.

Hi Nikki, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I began my journey into entrepreneurship during the Myspace era (Am I telling my age, lol?). It all started with my fascination with designing websites. I enjoyed the process of starting with a blank page and creating something unique. I thought that graphic designing was my passion, but life had other plans. In my early twenties, I spent a few years as a party promoter in NYC. During this time, I realized my love for marketing events and creating a buzz around them. After about two years, I had my first child and knew it was time for a change. About six months after becoming a mother, I stumbled into the urban modeling industry. Some of my friends had experienced uncomfortable situations, prompting me to get into model management to help them. I found my place in this industry quickly. Thanks to my marketing skills, I made a significant impact. I even hosted a modeling casting that drew a packed crowd. I successfully signed reality stars, influencers, and incredible models. However, that journey ended unexpectedly. The good thing is that I developed a fantastic friendship with one of my models and worked with her on her haircare brand. I helped her with marketing, managed her social media accounts, and organized photo shoots, and I did that for several years.
After working with her, I realized she was not getting the recognition she deserved because she was an underdog in the industry. Being turned down by so many outlets, I saw a need for something, so I created it alone. On the phone, I sat with her at my kitchen table, and Women for the Culture was born. I went to work immediately that same night and created my Instagram page. Not knowing that four years later, this same page would have over 20K women following, our reach over 2M, and we would be on red carpets and invited to celebrity events. God is amazing.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The journey has been challenging. It’s felt more like a roller coaster, to be honest. One of the struggles I’ve faced is funding. When I started Women for the Culture, I didn’t plan on charging or making a profit. I was still determining the direction I wanted to take. However, as things gained momentum and people began to take notice, I realized I needed additional funding beyond what I was making from my 9 to 5 job. Another challenge was staying relevant and keeping up with the changes on Instagram and social media in general. Social media has become more complex but know your audience. Get your brand in front of the right eyes because if you don’t you won’t grow, you won’t sell, and you will never reach those goals because you are not in front of the people that can relate to you, your business or your content.

As you know, we’re big fans of Women for the Culture. For our readers who might not be as familiar what can you tell them about the brand?
I founded Women for the Culture, a safe space for underdogs where we highlight today’s female culture shakers. Our organization was founded in 2019 and has thrived ever since. It started as an idea and blossomed into something I could only imagine. One thing I take pride in is when people tell me that they immediately recognize our posts without even looking. I’ve worked hard to create an admired, appreciated, and remembered brand. On our platform, we do not promote any negativity because our mission is to empower and inspire women of color. I also host the Real Talk with Nikki Podcast, which I launched last year, and we are currently working on the second season, which I am thrilled about. Additionally, I recently created a Mom Boss Community called Mom Boss Blueprint because being a mompreneur is no joke. It can be hard at times to do this alone, so I wanted to create a space where moms can gather and encourage one another, ask questions, and mingle with women who understand the journey of motherhood.

Is there a quality that you most attribute to your success?
My vision. I think my vision and the ability to understand my brand has really help me stand out. When I founded Women for the Culture, my vision was clear: to create a community that empowers women, providing them with the support and encouragement they need to thrive. This vision has been the cornerstone of my brand, guiding every decision and shaping every aspect of our identity.

Contact Info:

• Website: womenfortheculture.com
• Instagram: instagram.com/womenfortheculture
• Facebook: facebook.com/womenfortheculture
• Youtube: youtube.com/womenfortheculture
• Other: nikkibranch.com