We asked some very talented folks to tell us about the most innovative thing they’ve done in their career.

Candice Tzeng

I believe the most innovative thing we’ve ever done was create our schoolie food bus, Olive. It was back in 2020 when the world was at a standstill and we were at a crossroads of where to take our business. At that time, we had been running our food pop-up for 2 years in a 10’x10′ tent, popping up at markets, festivals and breweries, but we were at a place where we had to get clear on the direction we wanted to head in. A brick and mortar felt heavy and daunting while the idea of being mobile in a food truck caught our eye, but we both agreed that we didn’t love how food trucks looked and felt. Read More>>

John Schroeder

It’s a small thing, but I feel it’s been really effective. My company is a franchise business, so I didn’t come up with any of the branding, nor do I have any control over it, but I’ve embraced it and the navy and lime green colors. I started needing to wear glasses for reading a couple years into starting the business, and progressive bifocals became an accessory for me. So I got myself a pair of glasses with interchangeable frame toppers in lime green. It’s a real standout color that I get a lot of comments on. In this business, half the battle is being remembered, and now I’m “the guys with the green glasses.” Read More>>

Steven Jones

I’m a bit of a nerd when it comes to learning creative skills, tools, softwares, etc, and I think the way I innovate in my work is by not being afraid to learn something new in order to create solutions. This type of approach came in especially handy for our latest campaign for Monopoly GO! We made these incredibly funny spots that looked and felt a classic 90’s sitcom starring Mr. Monopoly himself. We even crafted these parody “channel surfing” ads and fake shows as hooks for each episode! From flexing my animation skills for the first time to turn Mr. Monopoly into an anime version of himself, to use blender to create a Cheesy double exposed Sears photo of Mr. Monopoly, It’s those types of delightful solutions that create depth, and are the types of innovations that over time become way bigger impacts to the work and to the brands that we collaborate with. Read More>>

Henrietta Hadley

Building solid relationships in multiple categories of my career has been the game changer to the innovation of a successful 30 year professional journey.

Understanding the value to obtaining mentors throughout my professional development process.

Creating systems that provided support and guidance from my colleagues in areas of development when required. Read More>>