We’re excited to introduce you to the always interesting and insightful Becca Mai. We hope you’ll enjoy our conversation with Becca below.

Hi Becca, thanks for joining us today. How did you come up with the idea for your business?

Wed 2 You, is deeply personal and born out of both professional experience and a profound shift in my life. It all began with a realization: the wedding industry is overflowing with passion and creativity, but it often lacks structure and efficiency. I saw this time and time again while working with wedding professionals. Regardless of their niche, many amazing businesses were struggling with internal systems, workflows, and disjointed communication. They were great at what they did creatively, but when it came to operations, the chaos was always just beneath the surface.

My journey started in hospitality, where I worked every front-of-house (FOH) position imaginable, from hostess to restaurant manager. I loved the fast pace lifestyle, the intense pressure, and the challenges that can come with delivering exceptional service. But I quickly realized that the trajectory in that field had a ceiling. So, I shifted into events as a private event manager with a large, notable restaurant group in the DC area. There, I immersed myself in all types of events, ranging from intimate wine pairing dinners to large-scale beer festivals. But the events that truly ignited my passion were weddings. I began seeking opportunities focused solely on weddings.

With a few years in the wedding industry under my belt, I noticed cracks in the systems of other wedding professionals. While working at a prominent wedding venue, I created standard operating procedures and training programs that shaped the future of the property. Wedding after wedding, I heard comments from professionals that would say some of the best planners in the area didn’t have the systems and structure that we had put in place. I started to realize how many wedding businesses were flying by the seat of their pants: responding to emails at the last minute, scrambling to meet deadlines, and being overwhelmed by manual tasks. The beautiful work they created on the day-of the wedding was often overshadowed by the lack of organization behind the scenes.

Then in 2019, at the height of my career, I was diagnosed with multiple sclerosis (MS). That’s when everything truly changed. The diagnosis forced me to reevaluate how I operated not only in my personal life but also in my professional life. MS is a condition that demands boundaries, rest, and a different approach to managing day-to-day life. Suddenly, I couldn’t rely on the old ways of doing things. The frantic hustle was no longer an option. I needed a more sustainable way to live and work, both for my personal well-being and my career.

Then COVID hit, changing the world as we knew it. I lost my job, like many others in the events and hospitality industry. I knew I couldn’t go back to a “regular job.” I couldn’t ask a venue or caterer to hire me when I needed to take a nap at 4 p.m. every day. It wasn’t realistic. I had to carve out a space for myself that didn’t exist. That’s when the idea for my business truly took root. I realized that if I was going to continue working in this industry, I needed a business model that could withstand my condition long-term, a model that would still help others in the wedding industry, regardless of my circumstances.

That’s when I saw the gap in the industry. I could start coaching wedding professionals on crafting systems and SOPs that are streamlined and easy to implement. The type of systems that support wedding businesses without compromising their creativity.

Wedding professionals didn’t just need plug-and-play templates. They needed someone who could be by their side, guiding them to build a solid foundation for their business, one that worked for them. They needed someone who could simplify SOPs and workflows, showing them how to implement systems that created a foundation for future growth and sustainability.

I developed a methodology that would allow businesses to focus on what they do best, creating unforgettable weddings, all while giving them the tools and processes to run efficiently behind the scenes. It was about freeing up their time and energy so they could show up for their clients and still have room to breathe. I realized that this was my calling: to help and educate others to continue doing what they love, just like me, with modifications that truly work.
What excites me most is offering something unique that solves a real problem. I wasn’t just adding another layer to the already crowded industry of wedding coaches and planners. I was offering practical, actionable, and transformational mentorship.

The game-changer for me was the thought of helping businesses thrive without the burnout. I was giving business owners back their time and energy, helping them scale and grow without sacrificing their creativity. It was a way to empower wedding professionals to take control of their success in a way that worked for them, not just the hustle culture.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

As mentioned before, I started in the wedding industry after 7 years in the restaurant industry, which created a phenomenal foundation to a fast pace and high pressure environments. After years of planning weddings, I started my business coaching journey when COVID hit. I wanted to help wedding professionals maximize their time and enable them to be the amazing creatives they are. I am beyond proud of being a disabled queer wedding planner and business coach to help humans either plan their epic day or wedding pros on their businesses. Below are a list of services that I offer:

* Business Coaching for Wedding Pros
I help wedding professionals streamline their systems, clarify their offers, and build a business that actually works for them. They can choose from 1:1 personalized tailored strategy sessions or group community masterminds designed to support how they work best through custom workflows, CRM setups, boundary scripts, and more.

* Wedding Planning for Couples
I offer wedding planning services for all humans who want a celebration as bold, inclusive, and personalized as their love story. I offer full, partial, and month-of planning services with a focus on accessibility, culture, and unforgettable guest experiences.

* Done-for-You Templates & Tools
I offer a shop for wedding pros and DIY couple that is stocked with smart tools and plug-and-play templates built from more than a decade in the industry.

What’s a lesson you had to unlearn and what’s the backstory?

One of the biggest lessons I had to unlearn in the wedding industry is that being overly helpful doesn’t always help.
In the beginning, I thought being the “yes” person, doing that one extra thing, answering texts and emails asap (regardless of the time) was the key to client satisfaction. Spoiler alert: it wasn’t.

Instead of gratitude, I got clients who didn’t respect my time, pushed every boundary, and suddenly expected the moon and the stars to be automatically included, saying “that’s your job”. I started doing things for free just to avoid awkward convos later and ended up resenting the work I used to love. My niceness became mistaken for weakness. It later impacted my business to the complexity of “complaints” and having to issue refunds just to avoid the whole mess all together.

It took time (and a lot of trial by fire), but I learned that clear boundaries and confident communication aren’t cold, but they are critical to your business. You can be kind and command respect. You can offer a great experience and honor your worth. And trust me, when you finally stop people-pleasing and start leading, everything changes.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

There was a couple I connected with instantly, the kind of alignment that makes you super pumped to be a part of their day. They were interested in my wedding management package. But when we got to pricing, I was just a bit outside their budget. I could have ended the conversation with a simple “best of luck,” but instead, I asked if we could hop on a quick call and talk it through.

I simply asked, “How can we make this work?” I didn’t ask from a place of discounting. I asked from a place of collaboration. They ended up booking my wedding management package at the original price point. All I did was add in two 30-minute consulting calls specifically to help with their band: a vendor they were nervous about due to poor communication and unclear expectations.

I didn’t cut my rates or undervalue my work. I listened, I added intentional value, and I made sure they felt supported. It’s a reminder that flexibility doesn’t mean compromising your worth. It means showing up with solutions that honor both the client’s needs and your value that you bring to the table.

Contact Info:

• Website: https://www.wed2you.co
• Instagram: https://www.instagram.com/wed2you
• Facebook: https://www.facebook.com/wed2you

Image Credits

Images 1-3 @masonphotography, Image 4 @sydneyrae.hulseman, Image 5 @thehillstudio