We’re excited to introduce you to the always interesting and insightful Carol Di Popolo. We hope you’ll enjoy our conversation with Carol below.

Carol, appreciate you joining us today. What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?

I hope my legacy is helping women gain back their time — especially mothers. Growing up, I remember wishing my own mom would stop cleaning and spend more time just being with me. She was always doing the chores, always tidying, and I didn’t realize until later how much that shaped me.

Today, I want to give other moms and their kids what I longed for: more quality time together. I know that creeping feeling of “I should be cleaning” all too well — but I also know that with the right systems in place, cleanup doesn’t have to consume your life.

When everything has a home, everyone can help. Cleanup becomes a 45-minute reset, not a three-hour panic before guests arrive. If I can help a family move from chaos to calm — and give a mom back her weekend — that’s the impact I want to leave behind.

I hope people say I made their lives easier. That I showed up with compassion, that I listened, and that I helped them breathe again in their own homes.

I want to be remembered as someone who didn’t just organize stuff — I helped people feel more in control, less burdened, and more present in their own lives.

I hope my clients remember how it felt when the stress melted away. I hope my team remembers how much I believed in them. And I hope my children remember that I not only built a business — I built a life that made room for them.

Carol, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hi, I’m Carol — a former nurse turned professional organizer and the founder of Bringing Tidy Home, a home organization business serving clients in and around New Jersey and New York. I help busy families and homeowners transform their homes into calm, functional, beautiful spaces — without the overwhelm.

My journey into this work is deeply personal. I’ve always been someone who takes care of others — first as a nurse, and now as someone who supports women, families, and professionals during some of life’s most stressful seasons. Whether someone is moving, renovating, expanding their family, or just tired of living in chaos, I’m there to help them make sense of it all. I understand how emotional clutter can be, and I know how life-changing it is to finally feel at home in your home.

At Bringing Tidy Home, we offer a range of services including:

-Decluttering and full-home organizing
-Closet design and installation
-Move management (packing, unpacking, coordinating with movers)
-Post-renovation resets (especially kitchens)
-Donation and junk removal coordination
-Seasonal decorating and un-decorating

Our clients are often busy moms, executive women, and high-functioning families who are juggling a lot — and they’re looking for a team they can trust to come in, take the reins, and bring lasting order to their spaces. We don’t just organize—we create systems that work for how people actually live. That means beautiful, functional setups that everyone in the household can maintain, so the burden of “clean up” no longer falls solely on mom.

What sets us apart is our blend of compassion and capability. I bring a deep understanding of how clutter impacts your mental health, your family dynamics, and your time. My team and I are non-judgmental, professional, and always focused on delivering results that go beyond the pretty “after” photo. We care about how your space feels and how it supports your life.

What I’m most proud of is the emotional transformation our work brings. Yes, we install labels and containers—but more importantly, we restore peace, flow, and confidence. I’ve had clients cry tears of relief when they walk into a space that finally feels manageable again. That never gets old.

For anyone reading this who’s feeling like they’re drowning in stuff, or can’t quite get a handle on their home, I want you to know this: there’s no shame in needing help. You’re not alone—and with the right systems and support, it’s absolutely possible to create a home that works for you.

That’s what we do at Bringing Tidy Home. And I’d be honored to bring that kind of calm into your life.

What’s been the most effective strategy for growing your clientele?

Without a doubt, the most effective strategy for growing my clientele has been word-of-mouth referrals and relationship-building — both with clients and professional partners. When someone invites us into their home, it’s incredibly personal. So when a friend, neighbor, or designer recommends us, it immediately builds trust.

I’ve also focused heavily on building strong relationships with realtors, interior designers, and contractors, which has created a steady stream of clients who are already in transition — buying, renovating, or moving — and need support to get their spaces functional and beautiful. These partnerships have been mutually beneficial, and they’ve helped position my team as a go-to resource during key life changes.

On the marketing side, being intentional with my content on Instagram and my website has helped, too. I create posts that speak directly to the struggles of busy moms and executive women — the constant tidying, the mental load, the “I just don’t know where to start” moments. By showing the emotional side of organization, not just the pretty after photos, I attract clients who connect with our deeper purpose.

Lastly, offering a professional, full-service experience has been key. Clients often come back for additional projects or refer us to others because they trust us to handle everything — from the decluttering and design to coordinating donation pickups and installations. When people feel taken care of, they remember you. And they tell others.

I highly recommend reading the book Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak

Any advice for managing a team?

The best advice I can give is: treat your team like partners, not just employees. When your team feels seen, supported, and trusted, morale stays high — and the quality of the work reflects that.

I focus on clear communication, shared ownership, and celebrating wins. Every team member brings something unique — whether it’s being a master folder, the label lover, or the person who always sees the finishing details — and I make a point to recognize and lean into those strengths.

I also believe in giving my team real responsibility. I’m working toward stepping back from every job so I can empower them to lead projects with confidence. That means investing in training, building systems they can rely on, and creating a playbook so expectations are clear.

I prioritize connection. Whether it’s debriefing after a tough day, having snacks on-site, or simply checking in on how they’re doing personally — it all matters. A happy, supported team is the key to great client experiences and long-term business growth.

Contact Info:

• Website: https://www.bringingtidyhome.com
• Instagram: https://www.instagram.com/bringingtidyhome/?hl=en
• Facebook: https://www.facebook.com/bringingtidyhome/
• Linkedin: https://www.linkedin.com/in/carol-di-popolo-0058b6169/

Image Credits

Photographer: Carley Storm , https://carleystorm.com