We recently connected with Julia Lytle and have shared our conversation below.

Julia, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?

After years working in traditional PR, social and digital marketing, experiential, brand partnerships, influencer relations and multicultural—with brands like Kellogg’s, Turner Sports and Hitachi—I found myself contracting with several specialized agencies in Chicago. Each focused narrowly on one discipline, and I saw how siloed that approach could be. I also saw how many missed opportunities there were—for example, repurposing content developed for social media in a pitch to media, capitalizing on the energy of a brand event to attract strategic partners, or building momentum for a PR campaign through engaging digital content. In 2019, I launched Che Public Relations to offer a more integrated approach for clients, putting earned media at the forefront and supporting it with cohesive brand marketing. Today, that mission has expanded through Club Che, our educational platform that empowers entrepreneurs and creatives to take PR into their own hands.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a bilingual (English & Spanish) brand strategist and the founder of Che Public Relations, a boutique public relations and brand strategy firm based in Los Angeles. Since graduating from Boston University’s College of Communication in 2014, I’ve worked across public relations, digital and social media, experiential marketing, brand partnerships and multicultural. My career has taken me from Boston to Chicago to Atlanta, where I have had the opportunity to work with brands like Kellogg’s, Turner Sports and Hitachi before launching Che Public Relations in 2019 with a goal of offering a more integrated and strategic approach to brand storytelling.

I started my agency with a clear mission: to help brands craft stories that people want to stop and pay attention to. The name Che comes from the Argentine expression “ché” meaning “hey” or “look at this”—a phrase I picked up while living and teaching English in rural Argentina after college. That experience deeply shaped my perspective on communication and community. Today, our work focuses on earned media, but what sets us apart is our ability to integrate traditional PR with social media, digital strategy, brand collaborations and experiential activations. Every campaign is built to align across platforms, ensuring consistency, clarity and impact.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing my clientele has been referrals—without question. Nearly all of my past and current business has come through recommendations from clients, collaborators and professional partners. For me, that starts with providing an exceptional experience: clear communication, transparency, consistent follow-through and results clients can actually see and measure. I also believe deeply in collaboration over competition. When you show up with a spirit of generosity and deliver work that genuinely supports others’ goals, it creates lasting relationships—and those relationships lead to new opportunities.

Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?

Yes, Che Public Relations is an umbrella for several revenue streams that complement our core agency model. Our primary offering is our retainer-based PR and brand strategy work, where we partner closely with clients to provide ongoing, integrated support. In addition, we offer three flexible service models: Che On-Call, Che à La Carte and Club Che. Che On-Call is our subscription service that allows clients to tap into our expertise as needed—whether it’s optimizing an event launch, refining a media kit or brainstorming strategy. Che à La Carte lets clients choose from a menu of individual services and pay per project. Finally Club Che, my current passion project, is our self-paced digital PR course. For the cost of one month of professional support, members receive the tools, templates and resources they need to confidently manage their own PR. These alternative offerings allow us to meet people where they are and make our expertise more accessible to a wider range of businesses.

Contact Info:

• Website: https://chepublicrelations.com/
• Instagram: https://www.instagram.com/chepublicrelations/
• Linkedin: https://linkedin.com/company/chepublicrelations

Image Credits

Susannah Pazdan Photo