We recently connected with Savannah Hoover and have shared our conversation below.

Alright, Savannah thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My business development consulting firm, Seekees Consulting, LLC, is built on the idea that more women and people that have been historically excluded from building successful businesses deserve an opportunity to know what it takes to build the business of their dreams. My parents always had entrepreneurial ideas, but I watched a lot of their choices limit how far they could go. Because of that, they encouraged me to always dream big. My mom‘s dream after their divorce was to start an equi-therapy ranch for kids with different abilities. She died before she was able to start that ranch and so I think there’s a small part of me that wants to make sure that, no matter where you come from, you have an opportunity to go anywhere, build anything and serve people in the way that you imagine. Your dream matters and you deserve to have someone on your side to help you build it. WE deserve to see your idea come to life, too, and I will not let systemic failures stop any more good, creative businesses from doing important things. We have to be helpers when we can be.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m the founder and CEO of Seekees Consulting, where I help people and organizations build bold, sustainable visions without losing their sense of purpose along the way. I’m a licensed attorney and business strategist with a passion for clarity, creative problem-solving, and making big ideas feel possible.

My path here hasn’t been linear—and that’s often the harder path in a world that wants you to only be one thing! I started out thinking I had to choose between my creative side and my analytical side, but over the years, I’ve found a way to integrate them. I earned both a JD and MBA from the University of New Mexico, worked in economic development, supported startups, practiced business law, organized new brands, and also built a consulting practice that centers strategy, storytelling, and authenticity.

At Seekees Consulting, I work with founders, creatives, nonprofits, and organizations that want to grow in alignment with their values. Some need legal guidance—business formation, contracts, or intellectual property support. Others need help mapping out their next move, from strategic plans to visual tools like graphic recordings and pitch decks. What unites it all is a focus on sustainable growth, clear communication, and the confidence that you can deliver a meaningful impact.

What sets me apart is how I blend structure with spirit. I’m not here to deprive you of your vision or make it too sterile—I’m here to help you clarify it, protect it, and bring it to life in a way that’s actually aligned with who you are and what you stand for. I’ve been told I bring a sense of calm to chaotic moments, and that I help people move from confusion to action without losing the heart of what they’re building. That makes me proud of the work I’m doing.

I am most proud to support people during one of the biggest transformations of their lives. Often these people are leaving toxic situations that have lessened their ability to meet their creative or impact goals, so it takes bravery to reach out and take those first steps to build a business. By the time we are working together, I want clients to feel confident and comfortable in knowing they have someone who can help them navigate the complicated and corporate aspects of their success. What I want people to know is this: You don’t have to choose between doing good and doing well. You don’t have to burn out to be successful. And you don’t have to go it alone. My work is about helping people create aligned momentum—and build lives and businesses that truly reflect who they are.

Have you ever had to pivot?

The first few years of my first company were grand. I was traveling abroad, interacting with exciting clients, and balancing all my projects with joy, but I was running into the same problem with most every client. As a copy editor and marketing professional, I was often asked to lower my rates based on what could be found in other corners of the internet. While I enjoyed the work, I didn’t enjoy the constant fight for the wage I had earned through experience and education.

I continued to run my first business when I started law school. The unexpected pivot didn’t come when my academic expectations cranked up, but instead when my principal client decided to terminate their contract. I took the call right before my Contracts class, and I walked in late with flushed cheeks and a wish that no one would notice my entrance. My professor extinguished all hope before I found my seat, and they requested I stay after to be reminded of the attendance requirement for law students in the U.S. It was dramatic in the moment, but once the room cleared out and we got to talking, they understood why I was so flustered that day.

While it was evident a career change would come after law school, I hadn’t been ready for that news in my first semester. I had avoided student loans that first year, but I wasn’t ready to consider loans to continue. My professor brushed away these concerns and set me straight. They took the time to remind me that, sometimes, we must let go of what is no longer for us so that we can be ready to receive what is meant for us now. Sure, I might have to take out student loans, but “welcome to the club!” they said. I had to laugh. They were right, this is what I ultimately wanted. I remembered that it doesn’t always matter how the rain gets to the river, so long as it reaches it one day. I’m not yet to my river, but I am enjoying the journey to finding it. I love to help others find peace in their business or creative journeys also.

We’d love to hear a story of resilience from your journey.

This question made me sit for a long time because, of course, only one story comes to mind when I imagine one of resilience. It was Independence Day, 2005, and my summer with my mother had practically just started. We had only gotten to town a few days before, but it had already been beautiful. We saw where I would go to school as an eighth grader in the fall, and where my little brother would go for elementary. We knew where we would lay our heads and the fun, creative lives we would live if we chose to stay with my mom after the divorce. It simmered within us all that summer, that joy of us all being reunited again. To be with our mother was to be home.

When the Fourth of July arrived, we knew we would watch fireworks in lake country of Minnesota before returning to town. On the drive back, my mother, my brother, my cousin, and I were involved in a single car accident. My mother is the only one who didn’t survive. As emergency vehicles and passersby stopped to see what had happened, I asked to borrow a phone and call my father who was still in Texas. It would be days before we would see him, but we would be well taken care of by our family in the area. Still, I couldn’t believe how my life had changed in a single moment. A path that seemed so clear the day before was now shattered and twisted like the steel skeleton of a car. What would come next and who was I meant to become after this?

It took 20 years, but I feel like I finally am at peace with this journey to resilience I had been dealt. I am thankful for its lessons and gifts, and I’m excited to be reflecting on all of it in a memoir soon.

Contact Info:

• Website: https://www.seekees.co
• Instagram: https://www.instagram.com/seekees.co/reels/
• Linkedin: https://www.linkedin.com/in/savannahhoover/

Image Credits

(C) Savannah Hoover