We’re excited to introduce you to the always interesting and insightful Alexander Yakush. We hope you’ll enjoy our conversation with Alexander below.

Hi Alexander , thanks for joining us today. What do you think it takes to be successful?

I moved to the U.S. in 2019 with a thousand dollars in my pocket. Slept on a couch, worked as a mover, and moved from state to state. I tried different things, started businesses, lost everything, and started over again. There was a time when I had no clients, no money, and no support. All I had left was faith in myself, in the path, and in the belief that I could make it.

Loneliness, self-doubt, and the urge to quit – they’ll visit you not once, but a thousand times. Some days you wake up feeling empty, like nothing is working. But those are the moments when you have to keep going. I’ve lived through that.

Today, I’m building a company in the private aviation space, launching a flight platform, and developing new investment directions. At the same time, I’m building a PR agency – helping other people and brands become visible.

To me, success is the ability to keep moving forward, even when it’s hard. Don’t give up, even when you’re running on empty. Because eventually, everything starts to come together.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Currently, I live in New York City. Before that, I lived in Los Angeles for a while in Van Nuys, right next to a private airport. When I was just starting out, I used to drive there every evening and sit by the gates, watching the jets. I knew – I felt – that my life would be connected to private aviation. Every time I saw a jet take off or land, I was completely captivated. I was obsessed. This is my passion.

But I didn’t start in this industry right away. In Los Angeles, I was running several businesses – a body shop, a car dealership, a tuning studio, and a few restaurants. At some point, I lost everything. I hit rock bottom. And in that moment, I realized: either I dedicate myself to my dream, or life just doesn’t have meaning anymore. So I made a decision – I would pursue private aviation and do something meaningful in this industry.

I moved to New York and committed to building my own private aviation company. I found a similar business and reached out directly to its owner, Richard Berger, founder of Charter Jet One, and asked him to mentor me. He agreed. He taught me everything – from A to Z. I’m incredibly grateful to him to this day. He changed my life and gave me the foundation I needed to enter the industry properly.

Today, I offer private jet charter services and run a global platform for brokers – Avix Jets – where brokers from around the world can join and become part of our team. What sets us apart is our unique approach, the conditions we offer brokers, the speed we operate with, and the quality of service.

Beyond aviation, I’m also building a tech company – Morfi Matrix – that helps businesses integrate AI into their operations. I also run a PR agency – Avix Growth PR – which helps entrepreneurs and brands establish credibility.
What I’m most proud of is that I didn’t give up. I stayed true to my dream and pushed through even the hardest times.

If I could share three things with others who are walking their path, it would be these:
First, no matter what happens, never give up. Even when it feels impossible, especially then, keep going.
Second – grow in every area of your life: mentally, physically, spiritually, and intellectually.
And the third – discipline. Discipline is more powerful than motivation, more stable than your mood, and stronger than your hormones. Discipline is what makes results inevitable.

What’s a lesson you had to unlearn and what’s the backstory?

Lesson I had to unlearn: That being patient means you’re not ambitious.

I used to always want things to happen fast – quick growth, fast deals, immediate results. But after losing everything and starting over, I realized that moving slowly and steadily is sometimes necessary. I learned that patience doesn’t mean you lack ambition. It’s part of working consistently toward long-term goals, instead of rushing because of emotions. Now I focus more on steady progress and planning for the future.

Do you have any insights you can share related to maintaining high team morale?

My advice for managing a team and keeping morale high is to focus on clear communication, trust, and respect. It’s important that everyone understands the team’s goals and feels their work matters. I make sure to create an environment where people feel comfortable sharing ideas and challenges openly. Recognizing small wins and showing appreciation go a long way in keeping motivation up.

At the same time, I believe in setting clear expectations and holding people accountable, but always with respect and support. Finally, supporting personal growth and maintaining a healthy work-life balance helps the team stay productive and engaged over the long term.

Contact Info:

• Instagram: https://www.instagram.com/alexanderyakush/
• Facebook: https://www.facebook.com/alexander.yakush
• Linkedin: https://www.linkedin.com/in/alexander-yakush-072200356/
• Twitter: https://x.com/yakushalexander
• Youtube: https://www.youtube.com/@alexanderyakush
• Other: IMDb – https://www.imdb.com/name/nm17397502/
  Crunchbase – https://www.crunchbase.com/person/alexander-yakush-0ce2