In our view there is already a ton of coverage of the trends that ivory tower professors and billionaire fund managers are seeing. What’s the edge in hearing the billionaire consensus view over and over again?
The edge comes from hearing new perspectives and new information like from the wedding planner who has worked with hundreds of couples during the pandemic and has noticed that couples are allocating significantly more of their wedding budgets on “small details” like personalized neon signs and eco-friendly customized digital invitations rather than paper invites. Or the accountant seeing how there’s a huge uptick in ecommerce clients generating revenue from in person popups.
Below, you’ll find some of the most thoughtful entrepreneurs and creatives in across various industries and markets sharing the trends they are seeing.
Ilaria Rondinelli Huey

I started my social media journey in 2019. I started making tiktoks about my Aupair experience in USA and after that my love story with my American husband. People started following me on instagram as well and that’s how I started growing my following. Social media platforms, particularly TikTok and Instagram, thrive on viral content. These trends—whether they involve catchy music, viral challenges, popular hashtags, or emerging memes— Read More>>
Lauren

In the wedding industry, I’m seeing more couples lean away from traditions and prioritize what matters most to them. They are planning more intentional celebrations, focusing on creating dinner party vibes with the guest experience in mind. Some things that have been really memorable are couples choosing quaint restaurants to host their weddings, which became popular during the pandemic but has stuck (which I’m SO happy about!) Couples are hiring local bakeries or home bakers to provide personalized treats instead of having a cake. Read More>>
Esha Netto

One of the biggest trends I’m seeing in the industry right now is the creative use of generative AI, not just for efficiency, but for storytelling and cultural insight. A great example is Heinz’s campaign where they used DALL·E to generate images of ketchup. Without prompting it with the Heinz name, most of the images still resembled their iconic bottle. Read More>>
Queenie Li

One of the biggest, and frankly, most troubling shifts I’ve been seeing is how much post-production scoring work is leaving Los Angeles. It’s not just a matter of jobs relocating, it the deep dissolution of the infrastructure that has been built over decades to support screen music. Read More>>
Lina Konciute

One of the most powerful trends I’ve noticed is a deeper shift toward slower, more intentional living. It’s not just about sustainability as a checkbox – it’s about people genuinely wanting to step off the hamster wheel of fast everything: fast fashion, fast food, fast content, fast consumption. Read More>>
Sierrah Lara

One of the biggest trends I’m seeing in the lash industry is the shift toward customization over dramatic, uniform sets.
Clients are becoming educated on the different lash curls, diameters, and styles available. As a lash artist, customization allows me to tap into true creativity. I’m not just applying extensions, but designing a set that is intentional and tailored. This intentionality truly celebrates each client’s individuality. Read More>>
Khristina Butenko

One of the biggest trends I’m seeing in the chess game industry is a push toward in-person activities centered around shared interests, especially among the millennial and Gen Z generations. There’s a growing hunger for community spaces that are low pressure yet meaningful, especially in metropolitan cities like LA and NYC. Read More>>
Christopher Davis

To start my name is Chris Davis and I serve as a manager of product strategy for Dreamville records. Before that, I worked at Def Jam recordings and I’ve had my ear to the streets in terms of music for as long as I can remember. Read More>>