We recently connected with Mina Rose and have shared our conversation below.

Alright, Mina thanks for taking the time to share your stories and insights with us today. What’s been one of the most interesting investments you’ve made – and did you win or lose? (Note, these responses are only intended as entertainment and shouldn’t be construed as investment advice)

The best investment I made was investing time and money in understanding the importance of marketing and branding.
As a dancer, especially when you enter a professional dance program you learn all about technique, anatomy, and so on…
But you do not learn the business part of the industry.
And I am not talking about the basics like Taxes, Deductibles, emergency funds, while those are very important.

Most dancer never filled out a Branding Questionnaire, they don’t know their brand values, their ICP ( ideal client profile)…
How do we communicate and present ourselves to potential clients/employers ?

There was a point after graduation where I dived into marketing and branding. I noticed that a lot of dance businesses struggled providing the same professionality as regular businesses. But aren’t we similar?
We do provide a customer service, we want to get our audience ( clients, employers or audience) hooked.
Hooked to buy our show, to hire us, to support us or…

Starting out in the dance industry 24h are not enough in a day, time is not enough.. so I knew I had to become more efficient and smart in how I communicated on ads, job applications, my website, social media and my newsletter.

Once I started implementing what I learned, I noticed an immediate return in regular customers, a reputation of who I am and what I can provide.
I received an invitation to a private audition through word of mouth and I credit my research and execution of this approach.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Dance has been with me for as long as I can remember—an ever-present source of support and strength in my life.

From a young age, I found a deep connection to movement, and over the years, that love has only grown deeper. I’m drawn to projects that are rich in expression, where I can tell stories through dance that connect with the audience on a deeper level. For me, dance is not just about performance—it’s about healing, offering people a chance to pause, reflect, and be transported, even if just for a moment. My hope is to create experiences that leave people feeling inspired, relaxed, and captivated by the beauty of movement.

My journey as a dancer has taken me across Europe and the United States, where I’ve trained and performed with some of the world’s leading dance institutions.

I began my formal training in Switzerland before furthering my education at Trinity Laban Conservatoire of Music and Dance in London and The Ailey School in New York City, where I graduated from the Certificate Program.

Today I work and create in New York.
I dance with the Mosaic Dance Theater Company and the Phyllis Rose Dance Company, where I recently was commissioned to create a piece called ” Joyful Liberation” ( created and performed by myself) that will be performed on a regular basis 2025 to 2029.

I also support Elizabeth Buchheister as a rehearsal director with several projects including the Study Series.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

When you are training to become a professional you are striving for perfection. Nothing is good enough and you are waiting to become perfect, perfect to perform that piece, perfect to audition for this show.

But, guess what… you will never be perfect. ( No one is)

It took me a while to unlearn this and I believe I am still in the process.

It’s not about perfection. Being imperfect makes us human, it makes us special.
In my opinion what we are striving for is self confidence.
Dancers who seem perfect in our view, are confident dancers. They believe in themselves. They go to that audition even though they might not be able to do a triple turn.

Dance itself isn’t perfect. It was never meant to be.
Movement is fluid, strange, raw, alive. Some of the most captivating moments on stage aren’t about flawless lines or textbook execution—they’re about honesty. They’re about something unexpected, something that breaks the mold.

The dancers who move us aren’t the ones who chase perfection.
They’re the ones who move with conviction.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

I am dancer who has always been selective of taking jobs.
While I audition for jobs, I always ask myself how will this help me with my journey.
And I think most dancers don’t do that.

I’ve seen a lot of dancers burn out, because they were taught to take every job possible.
I ask myself, how will this job help me.
Financial? Creative? Will I be able to choreograph something ? Will I work on a new skill? Will I love dancing this?

For example, dancing with Mosaic Dance Theater, it opened a new world to me, different dance styles, I was able to perform a solo role, dancing the role of jacintha. I learned how to include theater in dance in a deeper way.

Contact Info:

• Website: https://minarose.org
• Instagram: movementbyminarose

Image Credits

kenzi crash