We’re excited to introduce you to the always interesting and insightful Kachelle Pratcher. We hope you’ll enjoy our conversation with Kachelle below.

Alright, Kachelle thanks for taking the time to share your stories and insights with us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I came up with the idea for my business during one of the busiest and most transformative seasons of my life. I was producing live television news every day while also teaching journalism and quietly helping people in my network with their content. I’d finish producing the news for the day, teach a class, then spend nights helping friends outline newsletters, pitch stories, or figure out what to post on social. Over and over, I saw the same thing: people had great ideas, but no clear way to share them. They were overwhelmed by content. They didn’t know how to tell their story.

That’s when it clicked. I realized the newsroom had given me something most entrepreneurs and creatives didn’t have: a system. In news, we don’t just tell stories; we build them. We know how to spot angles, craft rundowns, and stay consistent, even under pressure. I started thinking: what if I could take that structure and make it accessible for people outside of journalism? What if I could help brands, founders, and creators think like producers?

That thought became the foundation of my business, K. Pratcher Media (KPM), and my book, The Newsroom Effect. What excited me most was knowing I could give people more than strategy; I could give them clarity. I wasn’t just solving the problem of “what to post” or “how to get press”, I was helping people organize their voice, own their message, and build trust in a noisy, content-driven world.

It wasn’t just a business idea. It felt like a calling. And once I saw how powerful this newsroom-inspired approach was for others, I knew I had to build it into something bigger.

Kachelle, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Kachelle Pratcher, a TV news producer, media strategist, and founder of K. Pratcher Media (KPM), a consulting and content strategy company rooted in one core belief: storytelling is strategy. I’ve spent over a decade producing television news, everything from breaking political coverage to high-stakes live interviews, and I’ve worked my way from local newsrooms to senior-level roles at national cable news startups. That experience shaped the way I approach everything: fast, clear, and built to inform and influence.

My business was born from a simple realization: the systems I used daily in the newsroom could help entrepreneurs, creators, and brands show up with more clarity, authority, and impact. Most people struggle to share their message because they don’t think like producers. That’s where I come in. I help clients build out their content ecosystem, everything from newsletters and brand messaging to visibility strategies and digital storytelling, and I do it using newsroom principles that cut through the noise.

Through KPM, I offer:

Digital strategy workshops for brands and organizations

1:1 Story Clarity Sessions for founders and creatives

My book, The Newsroom Effect, which gives readers a framework to build trust and visibility through storytelling

Toolkits and digital products like The Newsroom Blueprint and The Mini Vault

Alongside my consulting work, I’m also a freelance writer, with bylines in Business Insider and other national outlets. My writing combines personal narrative with insights from media and business. I use storytelling to shift perspectives and spark conversations, whether it’s through an article, a segment, or a strategy session.

What sets my work apart is that it’s not surface-level; it’s newsroom-tested. I don’t just teach people to talk about themselves; I teach them to deliver value like a journalist would and position themselves like a trusted source.

What I’m most proud of is building a business that reflects every part of who I am, from the journalist to the strategist, to the daughter who was raised to lead with heart and purpose. Whether I’m speaking on stage, consulting a team, or writing a headline, I bring that same mission to the table: to help people lead with story and think like a newsroom.

Can you share a story from your journey that illustrates your resilience?

I moved back home to Chicago in 2022 for a new role in news, which was supposed to be a fresh chapter professionally. I temporarily moved in with my grandparents while getting settled, but that temporary plan turned into something more permanent. Not long after, my role grew more demanding, and my personal responsibilities did too. I found myself juggling producer duties, launching my business, teaching as an adjunct professor, and caring for my grandparents at home.

Then, in 2024, my grandmother passed away. She was the heart of our family, the one who taught me how to show up with purpose, kindness, and clarity. Working through that grief while still showing up at work, in the classroom, and for my clients tested every part of me. But I didn’t stop. I honored her by continuing to follow my passions, building the business, and staying committed to helping others tell their story with intention.

Resilience, for me, hasn’t been about bouncing back; it’s been about building forward. Even when it’s hard. Especially when it’s hard.

Can you talk to us about how your side-hustle turned into something more.

While I still work full-time as a senior TV news producer, my side hustle, K. Pratcher Media, has evolved into a full-scale business with real impact, revenue, and reach. What started as a creative outlet became a strategic platform. I launched it while juggling breaking news deadlines, teaching journalism courses, and freelancing at night. I didn’t have a team or a blueprint, I just knew I had something to offer: a newsroom mindset that could help people tell better stories, build clarity around their brand, and show up with more purpose.

Some of the key milestones that showed me this wasn’t just a side project:
– Getting published in Business Insider, and other national outlets as a freelance writer
– Launching my first digital product
– Hosting story strategy sessions with founders and creators
– Publishing my book, The Newsroom Effect, which connected everything I’ve built into one framework
– Being invited to speak at career days and educational events, with plans to expand into more corporate and brand speaking opportunities

Now, I’m focused on scaling this business thoughtfully, with digital products, brand strategy sessions, and corporate workshops. My long-term goal is to transition full-time into media entrepreneurship and use everything I’ve learned in the newsroom to help others build visibility with strategy, not guesswork.

This began as a side hustle, but it has evolved into a movement centered on clarity, storytelling, and trust.

Contact Info:

• Website: https://kachellepratcher.com
• Instagram: @kachellepratcher
• Youtube: @kachellepratcher
• Other: For business inquiries and strategy services:
  Website: kpratchermedia.com
  Email: [email protected]