We were lucky to catch up with Carolina Castellanos recently and have shared our conversation below.

Carolina, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with the story of your mission. What should we know?

During the pandemic a new boom in cycling began hitting the Orlando area. Many enthusiasts of the sport had concerns about what was the right bicycle to purchase, or why they had pain after a
ride. It was a subject very new to the area and Carolina and Omar (the owners) decided it was time
to make possible this adventure. Pure Cycling Bike Fit was founded in 2020 and is based in
Orlando, Florida.  Working with top technology and the best state-of-the-art bike fitting equipment
in order to provide the best bike fits to clients. The goal for Pure Cycling Bike Fit is to ensure
cyclists can cover long distances on the bike without experiencing any discomforts or dealing with
stubborn injuries. Among the many aspects of a fit, a technician will cover bike size, saddle height,
and saddle setback, along with explanations of importance of a proper bike fit. Along with those
perimeters, the company is venturing in the fashion of cycling working with international brands,
offering outfits that are proved to be designed for a better cycling ride.

Pure Cycling Bike fit focuses on the improvement of the cyclist by providing top quality technology
with certify specialists to guide riders. Changing the way people look at bike fitting is key for the
company and social media along with advertisement is fundamental. It is very significant to point
out that nutrition is vital when it comes to cycling, and for that reason, the goal is to offer a variety
of organic and healthy products to the consumer.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

The current manager, Carolina Castellanos, is the owner and manage the business. Carolina has an A.A – B.S in Business administration and bachelor degree in hospitality Management. Her passion, however,
has always been customer services and providing outstanding customer service . She originally worked at
Rosen Hotels and Resort as a Director of Food and Beverage where she built the foundation of her
expertise then decided to open the studio with the collaboration of Luis Omar Cordero.

On the other hand, Luis O Cordero has a passion for cycling since he was 10 years old, competes in
many races and continues training; Luis is the owner and a certified fitter of the business. He has a
bachelor degree in civil Engineer and After several years trying to find suitable work in his degree
field, Luis gave up and open the studio that he always wants it to support the community and where
he enjoys so much providing and sharing his knowledge.

He attended three of the major bike fitting training programs, at Bike fit, ISCO by Gebiomized and
Ekib . These courses covered biomechanics studies as well as service and maintenance.

We’d love to hear the story of how you built up your social media audience?

Absolutely, Since we started our business; we knew that marketing was crucial to improve sales and has more followers, We weren’t very out social media because we didn’t think was necessary. Finally we decided to open an account and start working on IG. As i remember was funny because i used to spend time hours making flyers on Canva which I love it but takes time, then i moved to make some posts however took me time. On March I did a course of how used IG and make your business more profile with reel, post, live and more, and was very productive. As Today we posted at least one story and one reel about our job working with our customer or showing our new accessories.

What’s been the most effective strategy for growing your clientele?

For Purecyclingbikefit the most effective strategy is work with passion, dedication and exceed our customers needs, Our time and commitment are belong to them, This what make us different and unique. Love Cycling.

Contact Info:

• Website: www.purecyclingbikefit.com
• Instagram: purecyclingbikefit
• Facebook: purecyclingbikefit
• Twitter: purecyclingbikefit

Image Credits
We have so much to give credit. Dana Sanchez, Mariangel Juan Pablo Ceballos, Carlos Pacheco, Diego Velez, Angel Sprum,