We were lucky to catch up with Nar Hakimi recently and have shared our conversation below.

Nar, looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?

NAR. was born from a deeply personal place. A moment in my life where I was rethinking my entire identity and sense of purpose. A few years ago, I went through a divorce that left me questioning everything, who I was, what I believed in, and what kind of life I wanted to live. I felt broken inside, like I had lost my voice and my sense of direction.

Cannabis became my lifeline. It was the first thing that allowed me to truly breathe again. Not just physically but emotionally, spiritually. It helped quiet the constant noise in my head and opened my third eye to a new way of seeing the world. I stopped running from the pain and started sitting with it. Through that space, I found meditation, yoga, breathwork and slowly, I started healing.

I began to understand life through a more spiritual lens, realizing that maybe this breaking wasn’t the end it was the beginning. That’s the soul of NAR. It’s not just about cannabis it’s about coming back to yourself. It’s about awakening, releasing, and remembering who you are before the world told you who to be.

NAR. is a wellness brand rooted in rebirth. It’s for every person who’s been through something hard and is finding their way back softer, wiser, stronger. This mission is personal because it saved me. Now, I want to help others feel a little less alone on their own path to healing.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Nar Hakimi, and I’m the founder of NAR., a female-led cannabis wellness brand rooted in healing, rebirth, and self-discovery. I didn’t grow up in the cannabis world, I come from a traditional Middle Eastern background where conversations around cannabis, mental health, or even self-exploration weren’t really encouraged. But a few years ago, after going through a painful divorce and facing the collapse of the life I had built, I was forced to rebuild from the ground up, emotionally, mentally, and spiritually.

In that process, cannabis found me in the most unexpected way. It wasn’t just something to take the edge off – it became a sacred tool that helped me breathe again, helped me feel less broken, and guided me back to myself. It opened my third eye and sparked a deeper connection with my body, mind, and soul. I began exploring meditation, yoga, breathwork, and spiritual teachings. That journey transformed me, and I knew I had to create something bigger – something that could hold space for other individuals on a similar path.

That’s how NAR. was born – as a cannabis wellness brand that’s more than just products. It’s a movement. Right now, we offer thoughtfully crafted pre-rolls designed to be part of your daily ritual, whether it’s lighting one after meditation, taking a mindful walk, or simply giving yourself a moment to breathe and come back to center. We believe cannabis is a tool for alignment, not escape – a way to elevate your frequency and reconnect with your true self.

What sets us apart is our intentional focus on wellness, rebirth energy, and emotional truth. NAR. represents softness and strength at once. We’re not following the traditional cannabis model – we’re reimagining what plant medicine can mean for individuals. Through immersive experiences like infused workouts, breathwork sessions, and community events, we’re creating space for healing, self-love, and connection.

I’m most proud of the community we’re building – especially for the people who tell me they feel seen, safe, and inspired to start their own healing journeys. I want potential clients and followers to know that NAR. isn’t just a brand – it’s a reflection of everything I’ve lived, learned, and let go of. If you’re rediscovering yourself or seeking something more soulful and intentional, NAR. is here to support your evolution.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One of the biggest lessons I had to learn was everything. Literally everything. I sat there and questioned every belief I was raised with – everything my family, culture, society, and even the government had taught me about what life is supposed to look like. I asked myself: am I actually living the life I want? Or am I just following a script that was handed to me?

I started redefining what words like “strong” meant. For so long, I thought being strong meant staying silent, holding it all in, and pushing through no matter how much it hurt. But my divorce shattered that illusion. It made me feel like I was broken – like I had failed at life, failed my kids, failed my family. And the truth is, I didn’t ask for any of it. No one dreams of going through that kind of pain. I didn’t choose it but I had to walk through it.

What I found on the other side was something I never expected: alignment. That word changed everything for me. I realized I hadn’t failed, if anything, I passed a deep spiritual test. The test of choosing myself. Of waking up. Of breaking free from the patterns that weren’t mine to carry anymore. I realized I subconsciously manifested this for myself and that moment was so powerful.

That moment cracked me wide open. I started exploring healing practices – cannabis, meditation, breathwork, movement — and those rituals brought me back to life. Not the life I was told to live, but the one that actually felt like mine. That’s what NAR. is built on: the idea that you can rewrite your story, reclaim your truth, and begin again – no matter what you’ve been through.

My mission now is to help other women realize they’re not alone. That healing is messy, but beautiful. That softness is strength. And that everything you’re searching for is already inside you – you just have to clear the noise to hear it

How about pivoting – can you share the story of a time you’ve had to pivot?

There have been so many moments where I had to pivot in business, but honestly, the biggest shift was within myself. I didn’t come from this world, I didn’t grow up around weed culture, I didn’t have investors or mentors guiding me, and I definitely didn’t know what I was doing at first. I just had a vision, a fire in my chest, and a willingness to figure it out along the way.

In the beginning, I made a ton of mistakes. I lost money. I trusted the wrong people. I wasted time focusing on the wrong things, trying to make everyone like me, trying to be taken seriously in rooms full of men who looked at me like I didn’t belong. I heard way more no’s than yes’s. I can’t tell you how many times I felt like maybe I wasn’t cut out for this.

But the truth is, I didn’t let it stop me. My mission mattered too much. I kept showing up, kept learning, kept pivoting. I had to learn everything from scratch, how pricing worked, how to negotiate, how to move smart in an industry that can be ruthless. And with every misstep, I got better. Stronger. More grounded in who I am and what I’m building.

I also had to learn the hard truth that not everyone wants to see you win. That can be painful, especially when you’re already giving everything you have. But it taught me to move with intention, to protect my energy, to be discerning, and to surround myself with people who truly want to grow and build together. And those people do exist. You find them over time. You grow into each other.

If there’s one thing I’ve learned, it’s this: consistency is everything. Even on the days when it feels like nothing’s working, when you’re tired, when the doubt creeps in, just do one thing to move forward. One email. One connection. One idea. That’s how you build momentum. That’s how you win. Not all at once but one day at a time.

Contact Info:

• Website: https://www.narnewyork.com
• Instagram: narnewyork