We caught up with the brilliant and insightful Soleiman Bolour a few weeks ago and have shared our conversation below.
Soleiman, looking forward to hearing all of your stories today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?
I have hired a social media manager. I don’t have the creative insights or ideas to come up with what to share on the socials. Especially to come up with hooks and tags, and designing the images and everything that comes with posting. I just wanted someone on my team so I can just create the content they tell me to create. I like to collaborative intention behind what we are doing.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Hi, I’m Soleiman Bolour — founder of Inner Edge, a men’s coach, and someone who has made it his life’s work to help men reconnect with themselves, their purpose, and their power.
My path into this work wasn’t a straight line. Like many people in the healing and transformation space, I didn’t choose this work — it chose me.
For years, I was trying to “figure it all out.” I tried mindset work, therapy, personal development — and while some of it helped, something still felt off. I was stuck in my head, disconnected from my body, and constantly second-guessing myself. The real shift came when I started working with the body — through breath, movement, stillness, and presence. That’s when things truly began to change.
Today, I work with men — mostly in their 30s to 50s — who feel stuck, disconnected, purposeless, or just tired of trying to figure everything out on their own. The kind of man who’s accomplished things externally, but inside feels like something’s missing. I guide them into deeper embodiment, emotional intelligence, and reclaiming their masculine power — not the performative kind, but the grounded, present, and powerful kind.
I offer support through my 3-month RISE Program, 1-on-1 coaching, and Inner Edge, an online men’s community. We focus on embodiment, breathwork, emotional awareness, and building a brotherhood where men can grow together and stop pretending they have it all figured out. I combine tools from NLP, psychology, Tantra, and somatic work to offer a holistic and embodied approach to transformation.
What sets my work apart is that I’m not trying to “fix” men. I help them remember who they are underneath the conditioning. Underneath the armor. I help them access what’s already within — clarity, power, softness, presence.
One thing I’m really proud of is watching men begin to trust themselves again — not because someone told them what to do, but because they finally learned to listen to their body, their truth, and their own inner edge.
At the end of the day, I want people to know this: You don’t have to do it all alone. You don’t need to be perfect to be powerful. You don’t need to have all the answers. You just need to take one honest step at a time — and have the right support to keep going.
That’s what I do. That’s what Inner Edge is all about.
What’s been the best source of new clients for you?
I would say word of mouth. Most of my clients have come from others recommending me.
How do you keep in touch with clients and foster brand loyalty?
Social Media is the best way I know how to do that. I am also starting a newsletter, which takes time to build. I want to explore YouTube as well. I am sitting with what is the best approach. Is it paying for ads doing in person events? Is it doing YouTube videos and educating people? I am still learning along the way.
Contact Info:
- Website: https://www.inneredge.co
- Instagram: www.instagram.com/inneredgeco or www.instagram.com/soleimanbolour
- Facebook: https://www.facebook.com/soleimanbolour
- Linkedin: https://www.linkedin.com/in/soleimanbolour/
- Youtube: https://www.youtube.com/@inneredgeco
Image Credits
https://www.instagram.com/creativelegends.co/