We were lucky to catch up with Aleen Khachatourian recently and have shared our conversation below.
Aleen, thanks for joining us, excited to have you contributing your stories and insights. What did your parents do right and how has that impacted you in your life and career?
My parents raised me with both roots and wings. They encouraged my independence, celebrated my individuality, and made my growth a priority. At the same time, they grounded me in Armenian culture and community—enrolling me in Armenian school, scouts, and dance. I was surrounded by tradition, movement, language, and meaning.
They also deeply nurtured my love for the arts. Whether it was writing, music, or performance, they not only supported it—they pushed me to pursue it. They treated my creativity as something real, worthy of time and space, not just a hobby.
Their love was intentional and expansive. I was always reminded that I was free to chase whatever I dreamed of—but that I had a strong foundation behind me. They showed me how to be committed, fearless, generous, and disciplined—always ready to show up, help, and lead.
Our home was full of warmth. Full of people. Full of life. I learned what it means to create space for others, to welcome fully, to live with purpose and generosity.
Because of them, legacy, art, family, and culture aren’t just values—they’re the lens through which I see and shape the world. Their choices live in every part of who I am.
Aleen, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m a first-generation Armenian-American artist and creative producer based in Los Angeles. My work lives at the intersection of story, strategy, and soul. I move between disciplines—writing, music, creative producing—but at the center of it all is language. I’m a writer first. Poetry is often where my voice lands, though my expression moves fluidly across mediums.
At MOONS Creative, a Los Angeles-based agency, I’m part of an award-winning team that tells brand stories that find their orbit. We specialize in branding, strategy, and content production—helping clients refine their voice, shape their visual identity, and express themselves with clarity and heart. I focus on narrative development and creative direction, making sure the work doesn’t just look good, but feels true. Most of our clients come to us at moments of evolution or expansion—we help them speak from that place.
My path into this work wasn’t linear—it was intuitive. I followed what sparked something in me, created roles where there weren’t any, and built a career at the crossroads of art and execution. I oscillate between artist and producer, and that rhythm—fluid yet grounded—is where I thrive.
More recently, I co-founded Tuari House, a space rooted in community, creative wellness, and experiential healing. We host immersive gatherings that invite people to reconnect—with themselves, their stories, and each other. Our first core offering, Velvet Flame, is a journey through the four elements with breathwork, tantra, poetry and an invitation to transform from the inside out.
What sets my work apart is the fusion of meaning and refinement. I care deeply about how things feel—not just how they function. My intention is always to create spaces—on the page, on the screen, or in real life—that are alive, honest, and connective.
I’m proud to be building a life and body of work rooted in creativity, integrity, and presence—and grateful to be doing it alongside teams and communities who believe in depth, beauty, and real impact.
Is there a particular goal or mission driving your creative journey?
The unwavering objective of my practice is to anchor visions of alternative paradigms—to imagine and materialize new ways of being, feeling, and relating as we collectively shift into what’s next.
At the heart of my creative journey is a devotion to helping people remember who they are—beneath the noise, beyond the roles. My work moves through the threads of language, inner worlds, and visionary structure, with a deep current of cosmic exploration, subconscious study, and the mysticism of nature.
Whether through poetry, brand storytelling, immersive workshops, or intentional gatherings, my mission is to create work that reconnects us to something true. I’m here for depth, for beauty that stirs, for spaces that awaken. Everything I create is a portal—an invitation to pause, feel, and remember.
What do you find most rewarding about being a creative?
For me, being an artist is first and foremost a form of personal exploration—a direct line to the divine. It gives me another lens through which to filter the human experience. It’s how I process, question, remember, and reconnect. Creativity is both mirror and portal—it helps me make sense of the world and stay in dialogue with something much bigger than myself.
The most rewarding part is the alchemy: taking something ephemeral—a feeling, a memory, a dream—and shaping it into something others can feel. Turning the invisible into the felt. The entire process—from the first flicker of inspiration to the moment it resonates with someone else—feels meaningful. Whole. Alive.
It’s not about one moment. It’s about the full cycle of expression, reflection, and connection. That, to me, is the gift.
Contact Info:
- Website: https://www.aleenkhachatourian.com/about
- Instagram: https://www.instagram.com/achatouri/
- Linkedin: https://www.linkedin.com/in/aleenkhachtourian/
- Youtube: https://www.youtube.com/watch?v=qVxk503vO2o
Image Credits
Vana Kevorkian