We recently connected with Chrisianie Pacheco and have shared our conversation below.

Chrisianie , appreciate you joining us today. When did you first know you wanted to pursue a creative/artistic path professionally?

Since I was a little girl in Venezuela, I was fascinated by cameras, fashion, and storytelling. I remember setting up my first digital camera to film YouTube videos, doing my own makeup tutorials, and doing DIY projects in my room. I didn’t realize it then, but I was already building the foundation for a future in content creation and digital personal branding.

The pivotal moment came during college when I studied Social Communication with a focus on Marketing. I started working in advertising and quickly realized I was more drawn to the creative direction, the storytelling, the visuals, and the emotional connection brands can build with people. That was when I knew I didn’t want to just support a brand — I wanted to become the brand, to craft messages and visuals that inspire, connect, and move people.

That passion followed me to the U.S., where I transitioned from agency life into freelancing, blending all my skills — content creation, design, branding, and digital strategy — into one clear path.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Chrisianie Pacheco — a digital content creator, personal digital image advisor, and the founder of Fav Studio. My journey started in the advertising world, but I always had one foot in content — filming, editing, designing, and experimenting with visual storytelling. After moving to the U.S., I decided to go all-in on building a creative business where I could help other creators, coaches, and entrepreneurs bring their online presence to life.

Today, I specialize in creating and optimizing digital products, and I also offer one-on-one content and image consulting. My goal is to help people show up online in a way that’s authentic, elevated, and aligned with their values and voice.

What sets me apart is the blend of strategic and creative. I don’t just make things look pretty — I make sure they convert, connect, and communicate clearly. I also bring a multicultural perspective and a deep understanding of storytelling, visual trends, and audience behavior, thanks to years of hands-on experience.

I’m most proud of building a business from scratch in a new country and being able to empower others through my work — especially women and creatives who want to take control of their digital presence. And more than anything, I want people to know that behind every project is real care, intention, and collaboration. I see myself as a creative partner, not just a service provider.

How did you build your audience on social media?

My audience grew organically from the start. I began by sharing my passions: beauty, fashion, and documenting life-changing moments as I worked on getting my curls back and embracing them. I also shared my journey as an adult learning ballet and insights from my professional life. Over time, I realized that sharing my process could be just as valuable as showcasing the final results, and it could inspire other women as well.

Once I embraced this approach—showing up as my authentic self, providing value, and connecting with others—my following began to grow.

My advice for anyone starting out is to be consistent, genuine, and patient. You don’t need to go viral; what you need is clarity. Share your values, your journey, and your personality. People don’t follow you just for what you do—they follow you for who you are.

Is there a particular goal or mission driving your creative journey?

Absolutely! My mission is to help creators, entrepreneurs, and dreamers establish a strong online presence with clarity, confidence, and creativity, regardless of their field. In today’s world, having a digital presence is powerful. It can open doors, attract opportunities, and amplify your message on a global scale—but this only happens if it’s crafted intentionally.

I want to simplify what it means to “have a brand” and help people understand that they don’t need to conform to traditional norms. Your uniqueness is your greatest asset. I strive to guide individuals in expressing themselves boldly and beautifully within the digital space.

Contact Info:

• Website: https://www.yourfavstudio.com/
• Instagram: https://www.instagram.com/favnani/
• Linkedin: https://www.linkedin.com/in/pachecochrisiani

Image Credits

Credit: Francisco Botifoll