We’re excited to introduce you to the always interesting and insightful Jenn Bieri. We hope you’ll enjoy our conversation with Jenn below.

Jenn, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Our mission is to help ambitious leaders and organizations do work that’s both impactful and sustainable—rooted in self-awareness, purpose, and well-being. We believe that when leaders are grounded and aligned, they create healthier teams, stronger cultures, and better outcomes for everyone. We believe in proactive, intentional, human leadership.

But the deeper truth is: this mission is personal.

I spent years climbing the corporate ladder. I started as a CPA in public accounting, then moved into tech—helping scale a start-up from 40 to 400 people, which was later acquired for $50M USD. From the outside, it looked like success. I was making six figures, owned a condo in Toronto, in a long-term relationship, and getting promoted every 6 to 24 months… all before I turned 30.

But on the inside? I was having full-blown panic attacks and three-day migraines that left me barely functioning. I was burned out and completely disconnected from myself. I started to wonder: Is this really what success is supposed to feel like? I was high-achieving but not fulfilled—living out someone else’s definition of success.

That experience cracked something open.

I came to realize that so many of the smart, driven people I knew were struggling too. Not because they weren’t capable, but because the systems around them rewarded burnout, disconnection, and reactive leadership. I knew there had to be a better way. So I left my traditional career to build The Practice Space—a space for people to lead themselves and others differently, from the inside out.

My work blends leadership development and coaching with all the tools that support real transformation—energy work, human design, and subconscious reprogramming. It helps people come home to themselves while still doing powerful, high-impact work in the world.

This mission matters because I’ve lived the cost of doing it the other way. I’m not interested in band-aid solutions. I’m here to challenge the norm, play at the edges of change, and help redefine what leadership really means.

Jenn, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hi, I’m Jenn—founder of The Practice Space and a leadership coach, energy worker, and former CPA. I support ambitious leaders, founders, and organizations to lead from a place of clarity, self-trust, and impact—without burning out or betraying themselves in the process.

Before I became a coach, I spent over a decade climbing the corporate ladder. I started as a CPA in public accounting and eventually joined a global tech start-up, where I helped scale the company from 40 to 400 people, leading operations and finance through a $50M USD acquisition. It was fast-paced, exciting—and completely unsustainable. Despite the external success, I was having panic attacks, constant migraines, and felt deeply disconnected from myself and what really mattered.

That disconnect is what brought me here.

I realized that leadership doesn’t have to look like constant overwork, hustle, and hiding parts of yourself to fit in. In fact, the best leadership doesn’t. So I built The Practice Space to offer a different path—one that’s human-centered, values-driven, and actually supports sustainable success.

My work blends evidence-based leadership development with powerful inner work practices like energy healing, subconscious reprogramming, and human design. At its core, it’s about helping people carve their own path—one that’s aligned with who they really are, not who they think they need to be. I help clients get radically in tune with what’s working (and what’s not), amplify their voice, and get clear on what their heart and body have been trying to tell them all along.

Most of my clients are high performers who’ve hit a point where doing more just isn’t working anymore. They’re ready for a different kind of leadership—one that integrates their ambition with their well-being, their vision with their values.

I offer 1:1 coaching, group programs, workshops, and organizational leadership development. I also partner with companies on initiatives that improve retention, strengthen team culture, and support leaders navigating growth or change.

What sets my work apart is the depth. I don’t just help people become more effective leaders—I help them become more whole. That means looking at mindset, nervous system patterns, values, and vision—not just performance metrics.

I’m most proud of the way I hold space for transformation—especially for people who are used to being the ones holding it all together for everyone else. I want potential clients to know that this work is bold, strategic, and human. You don’t have to choose between success and well-being. You get to have both.

Can you tell us about a time you’ve had to pivot?

There was a moment I’ll never forget.

The CEO had messaged me about something, and I responded—without really thinking—with: “Maybe this isn’t the place for me anymore.”

The second I hit send, I knew it was real. Not just the words—but the decision. Something deep in me had shifted, and there was no going back.

It was terrifying. Up until that point, I had followed the traditional path: public accounting, steady promotions, a rising career in corporate and tech. I was someone who did the right things. And suddenly, I was choosing something that felt completely unknown.

I had no plan. I hadn’t even talked to my partner yet. But I knew I had always dreamed of building something of my own—and this was the first time I was truly risking it all to follow that dream.

That moment set everything in motion. I left my job. I started teaching yoga. I built what eventually became The Practice Space. It took time—and a lot of growth—but it brought me back to myself.

If I could leave you with one thing, it’s this:

Sometimes, your body knows before your brain catches up. And sometimes, trusting that knowing—especially when it’s scary—is the beginning of everything you’ve been quietly hoping for.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

The lesson I’ve had to unlearn? Perfectionism.

I’m not even sure when it started exactly. I know I had perfectionist tendencies in high school—I was the “good kid,” the one who got straight A’s, never caused trouble, always did the right thing. And then I entered public accounting, where mistakes weren’t really tolerated. There’s an extremely high bar. You’re trained to get things right the first time. And if you don’t, it’s made very clear that you’ve messed up.

It ingrained something deep in me: Don’t mess up. Fix everything. Don’t ask for help.

I know now that a lot of professionals carry this. We were taught to come with solutions, not problems. So we got really good at solving things… and really bad at letting anyone see us struggle.

That mindset followed me into entrepreneurship. When I started my own business, perfectionism became the thing that slowed me down the most. I wanted everything to be polished—the perfect process, the perfect branding, the perfect systems. But here’s the truth: nothing about starting a business is perfect. You don’t have all the time, the team, the resources. Sometimes you’re figuring it out as you go.

And beyond that? Perfection is isolating. When everything looks too perfect, people can’t see themselves in you. I had spent my entire life looking put together. And now I was learning how to just show up as me—imperfect, uncertain, in process.

It was scary. And honestly, it still is sometimes. I still catch myself getting stuck in the perfectionist loop—overthinking, dwelling on mistakes, trying to get that “extra 10%.”

But the truth is: that last 10% isn’t worth it. It doesn’t move the needle. It stresses you out, disconnects you from others, and honestly? No one notices. No one cares.

So I’m still unlearning it—one imperfect, very human step at a time.

Contact Info:

• Website: https://thepracticespace.co/
• Instagram: https://www.instagram.com/iamjennbieri/
• Linkedin: https://www.linkedin.com/in/jenn-bieri/

Image Credits

Dayna McDowell
Avalon Mohns