We’re excited to introduce you to the always interesting and insightful Kari Chisolm. We hope you’ll enjoy our conversation with Kari below.

Kari, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Absolutely. The idea for PriceWise was born from my own journey growing two home service businesses— a home inspection business and later, a pest control business. Early on, I realized that the key to sustainable growth wasn’t just about doing the job well—it was about delivering a memorable customer experience. When I started improving our communication, follow-up systems, and client education, I saw an immediate impact: better reviews, more referrals, and stronger client loyalty. That’s what fueled the growth of my home inspection company.
Once I saw that formula working, I wanted to replicate it—so I launched my pest control business with the same customer service-driven approach. The results reinforced what I believed: service-based businesses thrive when the customer experience is intentional and consistent.
From there, people started asking me how I was doing it. That’s what led me into consulting, where I began working with other home service providers to help them build the same foundation. But I noticed a recurring pain point—pricing. I remembered my own struggle: the hours I spent researching, testing, and second-guessing my service pricing. I wanted to be competitive, but also profitable. I wanted to explain my value clearly, but I didn’t want to confuse or overwhelm my customers. It took me months to figure it out—and even then, I was never completely sure I got it right.
In my work with clients, I kept seeing that same tension. Great service providers were holding back growth or leaving money on the table because they weren’t confident in their pricing. That’s when the lightbulb went off: what if there was a tool that could simplify this process? One that could eliminate the guesswork and help business owners feel confident about their pricing from day one?
That’s how PriceWise was born. It’s a solution designed by someone who’s been in the trenches—someone who understands the challenges of both growth and profitability. What excites me most is knowing it empowers other entrepreneurs to move faster, grow smarter, and feel more confident in how they present their value. It’s not just about numbers—it’s about clarity, confidence, and building businesses that last.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ve always had an entrepreneurial spirit—it’s just part of who I am. From high school side hustles to ventures in college and beyond, I’ve always been drawn to building something meaningful that serves people in a tangible way. Even when I pursued a career in healthcare, that drive to solve problems and create value through business never went away.
After earning my master’s degree in entrepreneurship, I was eager to jump back into business ownership—but I didn’t want to start from scratch. That’s when the opportunity to buy into a home inspection franchise presented itself. It felt like the perfect fit: service-based, people-centered, and something I could grow strategically.
That business became my training ground. I learned the ins and outs of customer service, systems, marketing, and team building. And as a mom of two, it also gave me a sense of ownership over my time and values—I wasn’t just growing a business, I was creating a life that allowed me to be present for my kids while building a legacy they could be proud of.
Owning and operating that business taught me a lot, but most importantly, it showed me how powerful the right processes can be when you’re delivering a service that people truly depend on.
As our home inspection business began to thrive, I saw an opportunity to expand. We launched the pest control company under the same parent umbrella. We used the same customer-first philosophy and service delivery model that made our inspection company successful—and it worked. We weren’t just selling pest control or home inspections; we were building trust with every customer interaction.
That growth got the attention of other service business owners who began asking for advice. Naturally, I started offering consulting to help them create better customer experiences, optimize their operations, and grow their businesses. I loved it—and I still do. But as I worked with more clients, I started to notice a recurring challenge that nearly everyone struggled with: pricing.
That struggle hit home for me because I had been through it. Figuring out how to price my own services—competitively, profitably, and clearly—took me months of trial, error, and doubt. And the more I talked to my clients, the more I realized this wasn’t a one-off issue. It was a widespread pain point holding so many great service providers back.
That’s when I created PriceWise—a platform that takes the guesswork out of pricing for service-based businesses. It’s designed to help business owners establish pricing that makes sense: pricing that reflects their value, supports profitability, and builds client trust.
It’s built for the everyday entrepreneur: the mom building during nap time, the technician who just started their own company, the owner-operator trying to scale without losing their sanity. My goal is to make pricing simpler, smarter, and stress-free for the people who are out there doing the work every day.
What sets me apart is that I’ve been that overwhelmed service provider—I’ve had to figure it out while juggling clients, operations, and growth. My businesses aren’t hypothetical case studies; they’re living, breathing examples of what happens when you combine intentional strategy with a heart for service.
I’m most proud of the way I’ve been able to take what I’ve learned and turn it into something that lifts others up—whether it’s through a pest control visit that gives a homeowner peace of mind, a consulting session that unlocks new potential for a client, or a tool like PriceWise that saves someone time, money, and stress.
At the end of the day, I want people to know that I care deeply about people. About helping service-based businesses thrive. About empowering entrepreneurs to grow with clarity and confidence. And about creating tools, systems, and support that make the journey feel a little less lonely, and a lot more possible.

Can you share a story from your journey that illustrates your resilience?

One of the defining themes of my entrepreneurial journey has been working—and thriving—in male-dominated spaces. From home inspections to pest control, and now into tech with the launch of PriceWise, I’ve often found myself in rooms where I was the only woman, or the only woman of color, and certainly one of the few balancing business growth with motherhood.
Early on, I had moments where I questioned whether I belonged. There were times when I wasn’t taken seriously, where people assumed I was the assistant or support staff instead of the owner. I’ve had to advocate for myself in many spaces to ensure my voice was heard and my vision was respected. It would’ve been easy to shrink back, to let that energy discourage me—but I didn’t.
What kept me going was not just my belief in myself, but the knowledge that I was paving a path for other women, other moms, other entrepreneurs who might not see themselves reflected in these industries. I wanted to be proof that you can build a successful business in spaces that weren’t necessarily built with you in mind—and that you don’t have to conform to someone else’s version of leadership to do it.
I’ve relied heavily on my resilience—on my ability to keep showing up, to stay focused, to keep pushing forward even when the road is tough. There’s a quiet kind of grit that comes with being underestimated, and I’ve learned to turn that into fuel. Whether I was out in the field handling pest control logistics, building pricing software, or refining customer service models, I kept reminding myself: You belong here. And you’re building something bigger than you.
That mindset has helped me not just to succeed—but to lead with confidence, compassion, and conviction. I’m proud to say that today, I’m no longer the only woman in the room. I’ve hired, mentored, and collaborated with other women, and I’ve created businesses that reflect the strength, inclusivity, and excellence I once hoped to find.
Resilience, to me, means continuing to walk forward when the way isn’t clear—and choosing to turn obstacles into stepping stones for the next person coming behind you.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing our clientele has been delivering exceptional customer experiences—consistently, intentionally, and systemically.
In both of my home service businesses—home inspections and pest control—we grew by focusing on what truly matters to customers: clear communication, professionalism, timeliness, follow-through, and of course, results. These may sound like basic expectations, but when delivered with excellence and consistency, they become powerful differentiators. We created systems around every part of the client journey—from initial inquiry to follow-up—so that no matter who the client was or what service they received, their experience was seamless and positive.
We prioritized things like showing up on time, setting clear expectations, providing helpful information, and being responsive long after the service was completed. We trained our teams to communicate with empathy and clarity. That approach helped us build trust, and trust turned into referrals, five-star reviews, and long-term relationships.
The other key was reputation. We didn’t just want people to use our services—we wanted them to feel good about recommending us. Every detail mattered, because every interaction was either strengthening or weakening the brand. Our growth came from being reliable, relatable, and remarkable in a space where too many businesses were just doing the bare minimum.
That commitment to service and operational excellence is exactly what led me to launch of the consulting business (Premium Performance Customer Consulting Group). After experiencing firsthand how much of a difference systems, service, and consistency make—not just for client satisfaction, but for sustainable business growth—I wanted to help other service-based businesses do the same.
Now, I help entrepreneurs create those same winning conditions: smart systems, better communication, strong brand reputation, and service strategies that actually convert clients into loyal advocates. Because when you make client experience your top priority and back it up with structure and follow-through, growth isn’t just possible—it becomes inevitable.

Contact Info:

• Website: www.pricewiseapp.com, www.premiumperformanceconsulting.com
• Linkedin: https://www.linkedin.com/in/theinspectionboysofcharleston/
• Youtube: https://www.youtube.com/@P2C2CENTRAL