Alright – so today we’ve got the honor of introducing you to Jordan Laws. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Jordan , thanks for joining us today. What’s been the most meaningful project you’ve worked on?
Every project I take on holds meaning, which makes choosing just one difficult. Residential design is deeply personal—it’s not just about style or trends, but about creating a space where people live, grow, and connect. My goal is always to help clients fall in love with their home in a way that reflects and supports their life.
Along the way, strong bonds often form. I’ve helped single women rediscover joy in their space, supported couples in reconnecting, and guided families in building homes where they can gather.
One project that stands out is a large new-construction home for a local family. They found a beautiful piece of land to start fresh and they came to me with a rough floor plan. I discovered what they really wanted was a space to live intentionally: surrounded by nature, hosting loved ones, and suitable for running their business from home.
We spent two years designing and building the home, asking thoughtful questions and planning every detail with care. Now in our third year together, we’re furnishing the space. Though it’s not quite finished, the texts I get from them—telling me how happy they are—mean everything. They’ve become like family. Watching their dream come to life has been one of the most rewarding parts of my work.
Jordan , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’m a small-town Kentucky girl who wants nothing more than to live a creative life. I’ve always been a natural problem solver and creator—drawing, building, and writing were some of my favorite pastimes growing up. Art was my first love, so I began college in the art program at the University of Louisville. At the time, I was unsure of what I wanted to do with my life.
A year into college, my mom discovered the interior design program at Western Kentucky University. I wasn’t someone who grew up watching HGTV -I knew very little about the field- but once I looked into it I realized it was a way to turn creativity into a career with purpose.
After college, I moved to Iowa and worked for a design firm where I learned so much from an inspiring mentor. That experience gave me the foundation and confidence I needed. When I moved back to Kentucky, I decided to start my own business.
Today, I specialize in residential design. While I’ve offered full-service design over the years—everything from decorating a single room to full-scale new builds—the majority of my work comes from remodeling. I’m currently niching my business further to focus on the kinds of projects where I can make the most impact.
After creating a design, much of my work is behind the scenes. I collaborate closely with clients to understand their lifestyle and needs, and then I reimagine their space to better support how they live. I serve as the bridge between client vision and contractor execution, helping everyone stay aligned from drawings to finished product. In remodeling and construction, things rarely go perfectly—but that’s where problem-solving skills become essential. It’s my job to navigate the unexpected, keep the project moving forward, and making sure it aligns with the intended design.
What sets my work apart is the level of care and intention I bring to every design. I don’t just want things to look good—I want them to feel right for the people living in them. I see design as a form of art you get to live in, and I’m proud to create homes that are both beautiful and deeply personal.
Any advice for growing your clientele? What’s been most effective for you?
In the words of Michael Scott from The Office, “I was never in this for the money, but it turns out that the money was an absolute necessity for me.” As silly as the quote sounds, it hits home for many of us creatives. Building a client base isn’t just about growing a business—it’s about being able to keep doing what we love while also making a living (or at least, that’s the hope).
My approach to growing my clientele has always been rooted in authenticity. I aim to show every client—regardless of budget—that I genuinely care. I’ve often gone above and beyond to ensure the best outcome, even if it meant putting in extra hours that I didn’t bill for. It’s not always easy, but it matters.
Unfortunately, parts of the construction and design industry have a reputation for being unreliable—whether it’s contractors who don’t show up, subs who cut corners, or designers who come across as pretentious. I work hard to be the opposite of that. When clients see that you’re on their side and that you care about their home as much as they do, that trust turns into referrals and lasting relationships—which, in turn, leads to new and meaningful projects.
What do you find most rewarding about being a creative?
One of the most rewarding parts of being a creative in my field is watching people fall in love with their homes—and knowing that they’re falling in love with something you designed. There’s something incredibly fulfilling about taking a space that once felt uninspired or dysfunctional and transforming it into a place that reflects who someone is and how they want to live. It’s not just about aesthetics; it’s about creating a sense of comfort, pride, and belonging. When a client tells me they finally feel at home, that’s when I know the work truly mattered. That connection between design and emotion is what keeps me passionate about what I do every day.
Contact Info:
- Website: https://www.jlinteriorsllc.com/
- Instagram: @jlinteriorsllc
- Facebook: @jlinteriorsllc
Image Credits
Photo credits to: Jacob McRoberts (Instagram @jacob_mcroberts) and Pamela Hyatt (Instagram @birchvalleyphotography)