We caught up with the brilliant and insightful Saul Flores a few weeks ago and have shared our conversation below.

Hi Saul , thanks for joining us today. Can you talk to us about a project that’s meant a lot to you?

One of the most meaningful projects I’ve worked on was a shoot I did with kassandra serna (@kassandra_serna_) that completely shifted the way I see portrait work. I’ve always leaned more toward street, architecture, and movement — so portraits weren’t really my go-to. But when she reached out with this concept, it just clicked.

The idea was to bring a sense of pride and vibrance into the middle of everyday chaos — to create something that didn’t just show culture, but made it pulse through every frame. We built on it together, throwing ideas back and forth until it felt bold, grounded, and full of intention.

What made it so special was how quiet yet powerful it felt. Like — there will always be noise, but through it all, we still stand, still shine, and carry our culture with strength.

It was shot on the Sony A7R IV with the 24–70mm f/2.8 GM, but honestly, the best part wasn’t the gear — it was the trust, the collaboration, and telling a story that mattered.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Saul — a photographer and visual storyteller. I didn’t come into this with some big plan, but I’ve always been drawn to capturing moments that feel real and honest. I started out just shooting what was around me — mostly street scenes, architecture, everyday movement — and over time, it turned into something more meaningful. It became my way of slowing things down, finding clarity, and telling stories through stillness.

Now, I focus on photography that’s intentional and emotionally driven. Whether it’s a quiet moment in a busy place or a portrait that carries pride and identity, I try to make each frame feel like more than just an image — I want it to say something without needing too many words.

For clients, I help bring their vision to life in a way that feels authentic and true to them. I’m not just pointing a camera — I’m observing, listening, and creating visuals that reflect their story. What sets me apart is that I’m never in a rush to just “get the shot.” I care about the feeling behind it. I’m not interested in what’s trendy — I’m interested in what’s timeless.

I’m most proud of the work that connects with people on a deeper level. When someone tells me a photo captured exactly how they felt, even if they didn’t have the words for it — that’s the kind of response I live for.

If there’s one thing I’d want people to take away from my work, it’s that stillness has a voice. There’s strength in subtlety. And sometimes the most powerful stories are told in the quietest ways.

How can we best help foster a strong, supportive environment for artists and creatives?

I think society can better support artists and creatives by valuing the process, not just the final product. A lot of people only see the end result — the finished photo, the post, the campaign — but don’t always understand the time, energy, and emotional weight that goes into creating it.

At the end of the day, creativity shapes how we see the world. Supporting artists means supporting how we reflect, feel, and connect — and that’s something we all benefit from.

What’s the most rewarding aspect of being a creative in your experience?

One of the most rewarding parts of being a creative is the freedom to turn everyday moments into something lasting. It’s like being able to freeze time — to take something fleeting and give it weight. Each project teaches me something new, pushes me to slow down, be present, and trust my instincts more. That constant evolution, that ability to keep learning through creating — that’s what keeps it fulfilling.

Contact Info:

• Website: https://www.fflorestudio.com
• Instagram: https://www.instagram.com/itsmesaul/
• Linkedin: https://www.linkedin.com/in/saul-flores-3b262a204
• Twitter: https://www.x.com/itsmesaul

Image Credits

Photo 7, in frame: Kassandra Serna