We’re excited to introduce you to the always interesting and insightful Andrew Daye. We hope you’ll enjoy our conversation with Andrew below.

Alright, Andrew thanks for taking the time to share your stories and insights with us today. If you had a defining moment that you feel really changed the trajectory of your career, we’d love to hear the story and details.

The defining moments of my career weren’t successes; in fact, they were from failures. A few of them. First was a life-shattering hit rock bottom, losing my car, my job, and being left with -$133 in my bank account, which came from a strong imbalance of high performance and well-being. I rebuilt, hit a new peak, but the same imbalances surfaced again, causing my first supplement brand to fail right in front of me.

That forced me into an inflection point of learning how to balance wellness AND high-performance, breathwork and meditation being the key tools to rebuilding my internal operating system for consistent, high performance. Since then, I’ve broken through my own performance ceilings, bringing my marketing agency to over six figures within a few months… My new “floors” became my old “ceilings”.

This new form of retraining the internal operating system through breathwork and brain training then became a desirable skill, granting me the opportunity to train ultramarathon runners, boxers, entrepreneurs, the international Thailand Rugby team, top Canadian actors at TIFF, etc. What emerged as my final hope became the foundation of my life’s true defining moment.

Andrew, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I didn’t start in the world of breathwork and performance coaching. I started in survival mode. I grew up in a trauma-filled, low-income household, which wired me for hustle from a young age. That drive led to early wins — I landed a $10k deal with McDonald’s, worked internationally in marketing, rose to leadership in sales — but behind the scenes, I was burning out. I hit rock bottom twice, losing nearly everything, and having nothing or no one to turn to.

Those failures forced me to rethink everything about how I was operating — and more importantly, how high performers operate in general. That’s what led me into the world of breathwork, neuroscience, and high-performance psychology. What started as personal recovery became a deep study of how to retrain the nervous system, rewire the brain, and build a sustainable internal state, one that could actually support the level of performance I wanted.

Today, that work is what I teach. I help high performers (athletes, entrepreneurs, creatives) master their internal operating system through breath and brain training, so they can break through performance ceilings and operate at their best without burnout. What sets this apart is the bridge between Eastern breath wisdom and Western neuroscience; it’s a grounded, measurable system, that equips people with the tools to use the human vessel as designed.

What I’m most proud of is seeing clients shift from surviving their success to actually embodying it — leading their state, their story, and their outcomes with consistency and resilience. That’s what MBM is all about: helping people operate at their true potential, not in sprints — but sustainably, for life.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

For years, I believed that if I just worked harder, longer, faster, success would follow. What I learned the hard way is this: it’s not how much you do — it’s the state you do it from. You can build an empire in a dysregulated state, but you’ll pay for it. The real game is learning to operate from a place where your body, mind, and nervous system are actually built to sustain what you’re creating. That’s the shift that changed everything for me.

We’d love to hear a story of resilience from your journey.

When my first wellness brand folded, I didn’t just lose a business — I lost a massive piece of my identity. I had poured everything into it, and when it failed, I was left questioning if I even belonged in this space. But instead of forcing another pivot or rushing into the next big project, I did the opposite — I pressed pause. I spent months rebuilding from the inside out: training breath, body, and mind. No clients, no income, just me and the work. That season taught me that real resilience isn’t about bouncing back fast — it’s about bouncing back better. That’s why today, I don’t just coach performance — I coach durability. Because success without resilience is always temporary.

Contact Info:

• Instagram: @andrewdaye_
• Linkedin: Andrew Daye