We’ve been blown away by the examples of generosity and kindness that are at the heart of so many brands in the community. We asked some of the most giving entrepreneurs and leaders we know to tell us about how they think about the practice of donating a percentage of sales.

Vanessa Steinmann

Yes! I donate $5 from every merchandise sale to Baldwin Park Animal Care Center, a Los Angeles County shelter. I chose this organization because I volunteer there and have seen firsthand how underfunded and overwhelmed they are. Supporting them felt like a natural extension of what Dogs Only Social Club stands for—community, compassion, and showing up for dogs in need. By donating directly, I’m able to ensure the funds go exactly where they’re most needed and can make a meaningful impact. Read more>>

Denette Braud

Yes, it’s important to give back; We donate a percentage of sales each quarter through our Funnel Cakes for a Cause initiative. Each quarter, we feature a special funnel cake and donate partial proceeds from three months of its sales to support a local nonprofit. We typically choose smaller organizations that align with our values…children, homelessness, hunger, and the military. Read more>>

Angelina

When my daughters were young, I would ask them to pick a cause that was important to them, and then we would spend a year, working together, to fundraise for that cause. We have been fortunate in our lives and I think it’s important to help others if you can. With my book series, I have an opportunity to give back to those that don’t have a voice or those that just need a helping hand. Read more>>