We were lucky to catch up with Noah Griffin recently and have shared our conversation below.

Noah, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?

While I officially registered my videography business in 2024, I began learning the craft while working on staff at a vocational non-profit for adults with Special Needs years prior. The organization provided meaningful jobs and opportunities for folks who would normally not be supported properly in the “neurotypical” workforce. The whole heartbeat of the organization was to treat everyone with dignity and genuine respect just by default of being a human. As I began to explore the process of visually capturing the diverse range of individuals I worked alongside, I had to approach filming and editing with a delicate hand. Because my goal in filming content was marketing based, I needed capture footage that was flattering and idealistic to the cause. However, being from the specials needs community myself (I have sister with Down’s Syndrome), I knew very well how powerful this specific population’s raw honesty and lack of facade impacts people on a deeply human level. I found myself trying to incapsulate the sweet spot between honestly capturing a persons real life struggles and not exploiting them for their weakness at the same time. This is a challenging task, but I became addicted to the result of successfully communicating the emotional and practical realities of marginalized people with the tools of videography and editing.
Once I hit my stride in the non-profit space, I decided to split off and become my own production entity so I cold reach more people and make more connections.

Simultaneously, During this time I began developing my musical skills as an instrumentalist in the acoustic scene in Austin.

Noah, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

The heart of what I do, both musically and visually, is story telling. My approach to both mediums is honesty and genuine curiosity. With my videography business I try to go above and beyond to tell the truth of people’s stories while also providing an ascetic that enhances the overall visual experience. Something I am proud of is my capacity, so far, to extract multiple different elements of story with a high emotional impact for the audience, and weave them into a tapestry that creates narrative momentum for the viewers. As an emotional person and musician, I tend to gravitate towards projects that require more nuance and attention in the editing phase. I feel rewarded when I am able to make the pain of someone else’s struggle or the joy of their victory accessible to others.

As a musician take the same approach. Whether it be as a songwriter or as a session player, I’m always trying to support the story in front of me and convey the smallest details with great care.

What’s a lesson you had to unlearn and what’s the backstory?

As a matter of temperament, I tend to be pretty independent when it comes to things I want to control. Like many creatives, I can get bogged down trying to make everything perfect to fit my “vision.” As I have progressed, I have had to unlearn some of my isolating professional practices, in that I have become aware of just how powerful asking for help can be. Specifically, the technological challenges of today’s media industry are just so numerous and constant. It’s almost impossible to do everything yourself, while remaining sane and motivated. I’m learning to ask for help and contract other creatives to help with certain aspects of my work flow. When you spend time in this business, you realize quickly how many hands it takes to make big projects come to fruition.

What’s been the most effective strategy for growing your clientele?

With today’s social media economy, it seems like everyone and their dog is using targeted ads and algorithms. As a relatively new business, I have found the most reliable means of growing my clientele is good old fashioned networking. While quality of work definitely matters, it isn’t always the reason you get a gig or a project. It seems to be the case that the majority of the time people just want someone that they know and trust, or that someone else knows and trusts. It’s all about meeting as many people as possible and getting your work out there.

Contact Info:

• Website: https://gryphonvideo.com
• Instagram: https://www.instagram.com/noahgriffinofficial/
• Linkedin: https://www.linkedin.com/feed/
• Other: https://vimeo.com/user220613077

Image Credits

LemonSqueesyCreativeCo.
GryphonVideo LLC.