We recently connected with Jarod Anderson and have shared our conversation below.
Jarod, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?
When I started my professional career as a school social worker, I anticipated a starting salary of at least $45,000. My first position only paid me $24,000 a year. Needless to say, I was devastated. After all those years of schooling, I was getting paid like I didn’t even have a a degree, much less a masters.
And as if that weren’t bad enough, I got laid off the next year due to budget cuts.
I felt like the system failed me. I did everything “they” said and still ended up unemployed and broke.
I quickly realized that the default path of go to school, get a degree, and then get a job had no guarantees. I made up my mind I would search for another path to the lifestyle I dreamed of living one day,
Intuitively, I knew the freedom I desired would not come through the traditional 9-to-5 work experience. I would hear other working professionals complain about how frustrated they were with their jobs to the point that it was negatively impacting their health, The sad part was, they didn’t believe they had any other choice but to settle.
“Why do working professionals settle for so much less than they desire or deserve?”
Pondering this question caused me to see a unique opportunity to empower frustrated working professionals who were tired of their lives being dictated by the limits of their 9-to-5. I saw the most effective way to do this was by helping them change the way they think.
I knew from personal experience that no matter how bad I desired things to change outwardly, nothing changed until I made a shift in my mindset.
I knew if I could help these working professionals change the way they think, I could help them change how they were living.
It was this motivation that inspired me to create Empower Coaching and Consulting, LLC.
My mission:
To empower frustrated & unfulfilled working professionals who are dissatisfied with time and financial constraints of their 9-to-5 with the wealth mindset training needed to overcome the mental blocks, limiting belief patterns, distorted self-image, and subconscious programming keeping them from achieving a self-sustaining, financially independent lifestyle.


Jarod, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My start in business is rooted in the work I did as a professional school social worker.
Most of the problems I helped my students with stemmed from their thinking and identity issues. Knowing their needs extended beyond my job responsibilities, I knew I had to find another avenue to adress this barrier.
It was then I decided to write my first book: Will Somebody PLEASE Tell Me Who I AM: A Search For Our True Identity. In it, I tell my story of how I struggled with identity issues as a teen and how my relationship with God helped me to overcome them.
Writing a book was a game changer for me because it provided me with the exposure, credibility, and confidence I needed to start imparting into others. This is where my coaching career began (although I didn’t know it at the time).
As my target population and their problems evolved, so did the focus of my coaching. I began honing in on the issues of young professionals in the areas of work, time, and money. Financial freedom (or lack thereof) was a chief issue so that is where I shifted my attention,
Mindset was still a vital component of the change process, so II wrote another book on mindset entitled: Five Star Mentality: The Mindset of the Super Achievers.
In it, my wife and I share how frustrated we were at the time because we thought we would be further along in life than we were at the time. We blamed the job, our salary, and everything else only to discover our thinkking was the thing holding us back.
Five Star Mentality challenged readers to puruse their version of a five star life and stop settling for a lackluster, mediocre existence. That book help set a lot of people free in their thinking, and for that, I am eternally grateful.
Todya, I am taking it up another level. My chief aim is to convince these same working professionals that they are SUPPOSED to be wealthy and are deserving of it. To achieve this aim, I am starting what I call “The Wealth DNA Club, which starts in September.
The Club is designed to help working professionals overcome the faulty thinking, limiting belielfs, distorted self-image, and subconscious programming keeping them from accessing the wealthy place residing on the inside of them.
I am so excited about this venture because it is the culmination of all the experiences I have previously mentioned. I truly believe this is the work I was born to do
For anyone who would like to learn more, please visit www.wealthisinmydna.com.


We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
One of the biggest lessons I had to unlearn was that wealth was something outside of me that I had to work hard to obtain.
I always had a dream of being wealthy so my family and I could live a creative, financially independent lifestyle on our own terms. After a few years of work, I quickly lost sight of this dream because it seemed so impobable for someone like me.
I saw wealth as something for other people, but not for myself. I wanted it, but I believe I was worthy of it. Therein lies the problem.
One day as I was meditating on all the promises in scrpture about being wealthy, I asked God, “Where is this wealth? And why am I not seeing any of it in my life?”
What came to me was that was was already on the inside of me (in my DNA to be exact), and that I didn’t need to focus on “getting” wealth, rather I needed to give attention to “being” wealthy. If I got the “being” part right, the “getting” part would come much easier.
Once I learned this, it changed my whole perspective on my identity, purpose, and mindset where wealth is concerned. Consequently I see wealth as an obligation to becoming who I was created to be, Isn’t that beautiful?.

Let’s talk about resilience next – do you have a story you can share with us?
It’s funny you should ask this question. Just over a year ago, I took the leap of faith and left my job to pursue my dream of obtaining financial freedom independent of my 9-to-5..
After a year of trying to make things work, I had to swallow my pride and plot a path back to full time employment.
Throught the process, I saw myself as a failure and felt like I let my family down. But I refuse to let that be the end of the story. I was determined to push through towards the vision I started out with.
Now with more gratitude, humility, and appreciation than I’ve ever had before, I find myself that much closer to the destination for which I began my journey. The only difference is, now I am more excited about who I have become during this process that I am about the rewards at the end of the journey,
For that, I am grateful!
Contact Info:
- Website: www.wealthisinmydna.com
- Instagram: @jarodaanderson
- Facebook: https://www.facebook.com/weaithisinmydna
- Youtube: https://www.youtube.com/channel/UCp4BE2kE7Q_YbvhbKdf4Qmw
- Other: Five Star Mentality book www.fivestarmentality.com

