We recently connected with Matt Green and have shared our conversation below.
Matt, thanks for taking the time to share your stories with us today So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?
Qualified Accountants are leaving public accounting at a massive rate. It seems to be due to the overwhelming stress of tax season and many of the larger firms will work someone countless hours all year round (not just tax season).
There are many opportunities working in accounting departments of larger companies or other positions related to accounting.
It also seems that qualified Accountants are also starting their own firms, if not offering all services including tax, just focusing on bookkeeping or services in the Fractional CFO realm.
This makes finding qualified workers very challenging. For this reason there is a shift to outsourcing in other countries. Qualified Accountants can be hired at a fraction of the cost with many of them having decades of experience and even being former or current licensed USA CPAs.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I spent most of my adult life pursuing a career in music. For full transparency I chose to go back to school for accounting simply because it is the most structured career path I could identify. I will be 48 this month and went back to school at age 35. I obtained a Bachelor’s in Accounting and then an MBA with a concentration in Accounting. Along the way I have also become an IRS Enrolled Agent and QuickBooks ProAdvisor.
I worked for CPA Firm for roughly 5 years and founded Ledger Medial Accounting Services in August 2020.
There are challenges with the ebbs and flows in terms of work volume which is always a challenge. We have not been perfect yet I am proud of the fact that we do identify and work to correct any and all issues. There have been bumps in the road yet I believe we are now becoming one of the most efficient accounting firms you will find.
We offer tax preparation, bookkeeping, tax planning , and register LLCs along with other services in that realm.
I am most proud of the ability I have had to build a brand quickly and obtain clients rapidly.
Can you share a story from your journey that illustrates your resilience?
I played in a band in upstate South Carolina in the late 1990’s. When I saw that was going nowhere I moved to Nashville and went to school for Audio Engineering. I did very well in school yet ultimately decided that was not the life I wanted.
I went back to school for accounting which is obviously an entirely different realm. I was made manager at the CPA Firm fairly quickly yet was ultimately let go for what I consider a misalignment of values. I literally started my own accounting firm the very next day.
Not only did I start my own accounting firm from nothing and have purchase zero clients, our revenue is already higher than probably 75% of the firms I see for sale. We have cut many costs and 2025 will be our most profitable year.
How did you put together the initial capital you needed to start your business?
My business was literally started for $4,000. This includes all of the software I needed, a laptop, and joining a networking group. This was on a credit card or with money I withdrew from my 401K. At the time I did not have $4,000 cash.
Contact Info:
- Website: https://ledgermedial.com/
- Instagram: https://www.instagram.com/ledgermedial/
- Facebook: https://www.facebook.com/ledgermedial/
- Linkedin: https://www.linkedin.com/company/ledgermedial
- Twitter: https://x.com/ledgermedial
- Youtube: https://www.youtube.com/@ledgermedialaccountingserv1368
- Yelp: https://www.yelp.com/biz/ledger-medial-accounting-services-greenville
Image Credits
My head shot is from Escobar Photography
https://www.escobar-photo.com/