Alright – so today we’ve got the honor of introducing you to Najia Bennett. We think you’ll enjoy our conversation, we’ve shared it below.
Najia, thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?
I came up with becoming a lash tech in college. I always did makeup since high school but i never took my talent serious because I was only doing my own. I started off doing individual lashes using hair glue in college and at the time i didn’t know much about mink extensions but i had great clientele off just off the regular beauty supply store individual lashes. It was my junior year in college and I had got my student refund so i decided to invest in myself and take a class for $700. After the class i was very discouraged because i didn’t feel like i learned anything but the purpose of the class was to learn the fundamentals of lash extensions and the techniques. I wasn’t going to be a fire lash artist over night. It took time so i had to build my portfolio and actually practice to build progress. I already had clientele from me doing the individuals. So i just took tips in the beginning then i started to see progress and moved up to $30 but at the time that was a lot because you’re in college with no bills. 2-4 clients a day was amazing to me back then i was so grateful. Pandemic hit had to come back to Atlanta because i was in Fort Valley , i thought it was over for my business but little did i know the demand for mink extensions was high in Atlanta ! NajLashAppeal been booming every since i came home.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I’m Najia Bennett owner of NajLashAppeal. I offer Luxury Mink Extensions and Makeup. My goal is to uplift and boost the confidence of those who are getting serviced by me. I’m naturally a life distributor, i love to bring life into those who are around me and those who are getting serviced by me that’s my supernatural gift and to offer outstanding service is what makes the experience a 10/10. It’s not just about the service you provide it’s about the customer service, the energy , your work space etc.You always want your clients to be comfortable because no matter how talented you are in the service you provide it’s always about the experience that brings them back.
What do you think helped you build your reputation within your market?
Word of mouth played a big role in building my reputation. 50% of my clients come from someone seeing my work on someone out in public and it’s truly amazing hearing the great feedback because I always ask my new clients “How did you find me?” Social media always played a big role as well because i get to reach more people on a different level. Everyone sees your work on instagram and TikTok especially in this generation.
Any insights you can share with us about how you built up your social media presence?
I built my social media audience by using so many hashtags, consistently posting , and getting a brand ambassador with 10k+ follower’s. Don’t be afraid to pay for promotion it’s going to reach so many people that’s looking for someone in the industry you’re in or the service you provide. As a entrepreneur you have to take risk and step out on faith. Believe in your work and what you provide don’t doubt anything you do it will all pay off.
Contact Info:
- Website: https://najlashappealllc.as.me/schedule.php
- Instagram: @Najlashappeal