We’re excited to introduce you to the always interesting and insightful Kasandra Lynne. We hope you’ll enjoy our conversation with Kasandra below.

Kasandra, looking forward to hearing all of your stories today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

Oh, naming this brand was no joke. I knew I wanted it to reflect not just what I do, but how I live. I’m a full-time healthcare provider. I serve on boards. I run programs. I’m always moving. So the “Busy” part? That’s very real.

But I also needed to bake. For me, baking has always been more than a hobby — it’s burnout prevention. It’s how I slow down, reconnect with myself, and create something joyful out of nothing. It’s color, texture, scent, and memory all rolled into one moment. And sometimes, when life gets especially crazy… I get baked. (In both the oven and the spirit of decompressing.)

So the name just kind of clicked: Busy and Baked. It felt honest. It felt fun. And when I told people the name, they’d laugh and say, “That’s cute.” But once I explained everything I juggle, they’d say, “Oh — wow. That name really fits.” And that’s when I knew I had it.

It’s playful, it’s layered, and it’s true to who I am — and who I know so many of my customers are too. Busy, burnt out, still showing up with a spatula and a whole lot of love.

Kasandra, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hi there — My name is Kasandra and I’m the creator behind Busy and Baked, a brand born in the middle of the pandemic, while I was working full-time as a healthcare provider. At that time, like many people, I was running on fumes. There was a lot of loss, uncertainty, and very little space to breathe. I turned to something I’ve loved since I was a child: baking.

Baking has always been my reset button. It brings me back to memories of family, comfort, creativity — things that helped me feel grounded. As a child, I’d bake with my mom, dad, aunts, and Big Mama, and those moments stuck with me. Later, through grad school and medical school, baking remained my way to decompress and reconnect. And during the chaos of the pandemic, it became my survival tool. A form of burnout prevention.

That’s how Busy and Baked started — first, as a personal outlet. Then I started sharing my bakes with friends, coworkers, and eventually strangers. And what I realized is: this isn’t just about baked goods. It’s about the process. The joy. The pause. It’s about creating something out of nothing — and sharing that with others.

So what do I offer?
Busy and Baked has two main branches:

1. The Digital Bakery

This is where I share original, tested, flavor-packed recipes that are designed to be doable in 90 minutes or less — because life is busy, and joy shouldn’t take all day. These aren’t fussy or intimidating. They’re memory-makers. I also provide free tools like my Baker’s Top 10 Tools Checklist and Kitchen Pantry Essentials Checklist to help people feel prepared and confident, even on short notice.

2. The Shop

This is where my snarky baker self comes out. The shop is filled with foodie-forward merch — tees, sweatshirts, mugs, and gifts — for bakers who want to wear their personality on their sleeve. From “I Bake and I Know Things” to “Procrastibake,” every design is made to make someone smile and say, “That’s so me.”

Every product is high quality, tested, and made to last. If I wouldn’t wear it myself again and again — I don’t sell it. I also offer free returns and exchanges, because I want everyone who shops here to feel like a VIP.

What problem do I solve?
I help people find joy in the middle of their chaos.
Whether it’s through a comforting recipe or a shirt that says exactly how they feel — Busy and Baked is for anyone who wants to reclaim a small piece of themselves in a busy world. It’s not about perfection. It’s about presence.

I also help people give better, more meaningful gifts to the bakers in their lives. Bakers are notoriously hard to shop for — we’ve already researched every spatula and mixer out there. So the shop gives people a fun, unexpected way to say, “I see you. I get you.”

What sets Busy and Baked apart?
This brand is personal. It’s layered. It’s lived-in.
It’s for the people who bake at 2AM because their brain won’t stop racing.
It’s for the caregivers, the creators, the quiet heroes who express love in flavors and flour.

And every single sale, every review, every moment someone says “I loved this” — that matters deeply to me. This isn’t mass-produced stuff. It’s soul work in tangible form.

What am I most proud of?
I’m proud that I did it.
I put it out into the world — as scary and vulnerable as that felt — and it’s connecting. People I’ve never met are buying from me. Wearing my designs. Making my recipes. That’s huge. That’s real. And I’m proud that I built something meaningful without waiting for it to be “perfect.”

What do I want people to know?
Busy and Baked is more than a brand.
It’s a space.
A pause.
A reminder that even when life gets messy, there’s still magic in the oven — and joy waiting to be shared

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One big lesson I had to unlearn was this: it doesn’t have to be perfect to be powerful.

I come from a healthcare background where precision and protocol matter. Everything has to be correct, documented, and validated. That mindset doesn’t always play well when you’re trying to build a brand from scratch, especially something as creative and personal as Busy and Baked.

When I first started, I kept thinking, “I need to wait until I have it all figured out — the perfect logo, the full product line, the professional photos, the big launch.” That held me back. I was stuck in my head, tweaking and overthinking, instead of just sharing.

The turning point came when I realized: the people I admire most — the ones doing cool things — they didn’t wait for perfect. They just started. And that’s when I gave myself permission to do the same. To launch the site. To upload the imperfect photos. To sell my first shirt. And once I did, things started to move.

I still care about quality — deeply. But I’ve learned that vulnerability, creativity, and consistency matter more than perfection. And that you don’t have to show up polished to make an impact — you just have to show up.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Absolutely — but I’ll start by saying this: I work full-time and I’m an entrepreneur, so sitting down to read a physical book doesn’t always happen. I’m an audiobook kind of woman. I learn on the go — while commuting, baking, or doing life. And that’s how I stay informed, inspired, and productive.

Here are a few resources that have really shaped how I approach business and creativity:

Who Not How by Dan Sullivan
This book was a game-changer for me. I used to think I had to master everything myself — from design to tech to logistics. But it helped me understand that it’s not always about doing more; it’s about finding the right people who can help you get where you’re going faster. That gave me permission to stay in my zone of genius and seek support where I need it.

Big Magic by Elizabeth Gilbert
This one affirmed so much for me as a creative. It reminded me that our ideas choose us for a reason — and it’s our job to nurture them. It helped me lean into my intuition more and stop waiting for the “perfect time” to create or launch something. The perfect time is now.

Alex Hormozi’s content
Alex puts out a lot of high-value free business content that’s practical, direct, and made for small business owners. His advice around offers, customer value, and scaling has been incredibly helpful as I grow Busy and Baked. It’s like a masterclass in thinking like an operator, not just a creator.

Profit First by Mike Michalowicz
This was huge for helping me build a real financial structure. I didn’t come into this with a background in accounting or budgeting for a business. This book broke down how to take control of the money side, even when that’s not your strength. It taught me to treat profit like a priority, not an afterthought.

The Experience by Bruce Loeffler
This one, based on the Disney customer experience model, really stuck with me. It reminded me that what people remember most isn’t just the product — it’s how you made them feel. That’s something I try to carry into every part of Busy and Baked. Whether someone downloads a recipe or buys a tee, I want them to walk away feeling cared for and seen.

All these resources have helped shape how I manage my energy, serve my customers, and stay true to the heart of my brand — even when things get hard.

Contact Info:

• Website: https://www.busyandbaked.shop
• Instagram: https://www.instagram.com/busyandbaked
• Facebook: https://www.facebook.com/busyandbaked

Image Credits

Busy and Baked