We recently connected with Jennifer Daly and have shared our conversation below.
Jennifer, looking forward to hearing all of your stories today. So, naming is such a challenge. How did you come up with the name of your brand?
The name Fierce Angels Fashion comes out of a passion for wanting to encourage women to stand up for good. We believe all women are created beautifully and uniquely and are called to do great things! When we are working within our calling, we fit together like an exquisite puzzle that’s making the world a better place. We work to encourage women to be fiercely good girls. Giving back is important to us as well. Every quarter, we select a non-profit that is nominated on our website to share a portion of our profits with. If we’re going to be women who positively change the world, we believe it starts with serving others first. The word “Fashion” at the end of our name just helps us be clear about what we have to offer. Our motto is “Stand Up. Stand Out. Stand for GOOD!” We know we carry unique, stand-out dresses and jumpsuits that represent the gorgeous women who make up our customer base. Together, we’re working to make this world a better place!
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
After winning a few pageants, I discovered my true passion wasn’t just in competing—it was in helping women express themselves through unique fashion while inspiring them to serve their communities and embrace their individuality. This past February, Fierce Angels Fashion proudly celebrated its first anniversary!
Although I’m not yet where I ultimately want to be, I’m incredibly proud of how far we’ve come. Day by day, just by staying consistent and showing up, we’ve built something truly meaningful. There’s so much that goes on behind the scenes, and I’m deeply grateful to my family for their unwavering support and dedication to this journey. We’re just getting started!
How did you put together the initial capital you needed to start your business?
From day one, one of my biggest priorities was to build a debt-free business. To make that a reality, I committed over a year to working consistently as a master-level certified life coach. I was already growing my coaching practice when the vision for Fierce Angels Fashion came to life. With every coaching client I served, I was able to reinvest in the dream, purchasing inventory and covering essential business needs along the way.
Even now, while Fierce Angels hasn’t yet reached profitability, my coaching business continues to fund our growth. It’s a beautiful alignment; helping women reach their goals through coaching while also empowering them through fashion. Both passions reflect my deeper “why,” and they fuel each other.
I wholeheartedly believe we’ll be on the other side of this business journey soon. Until then, I’m all in, committed to the work, the growth, and the vision ahead.
We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.
All of our products are available through our website: www.ShopFAF.com. While building a business online has been the most challenging path, we chose it intentionally because we wanted to fully own our digital space and create a foundation we could grow from.
We’ve also expanded into social media by building integrated shops on Instagram and Facebook. Navigating the digital world without being an expert has definitely tested my patience and persistence, but I’ve stayed committed, showing up for my business every single day.
Fierce Angels was born from a desire to offer women unique fashion that empowers them to stand out while standing up for what matters. That mission, along with my determination to show my daughters what it means to persevere, is what keeps me going and fuels my fire.
Contact Info:
- Website: https://www.ShopFAF.com
- Instagram: @FierceAngelsFashion
- Facebook: https://www.facebook.com/FierceAngelsFashion
- Other: @Cheer.Daly
https://www.pinterest.com/fierceangels/
Image Credits
Shea Anne Studios