We recently connected with Paulette Ensign and have shared our conversation below.

Hi Paulette, thanks for joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

Many Subject Matter Experts, Speakers, Consultants, Coaches, and others believe writing a book is the sole path to credibility in their field. They also believe getting into bookstores, Big Box stores, having Amazon Best Seller status, and selling 1500 copies of their book is considered a great success before the book goes out of print, with the publisher owning the rights.

Nothing is appealing about any of that in my life. Instead, I noticed a person who walked past me one day in the early 1990’s holding a small tips booklet on how to improve one’s business communication skills. I instantly bought a copy to learn the content and as a model to write my own tips booklet about my then-business as a professional organizing and productivity consultant. While I never published anything before, as a former East Coaster and a first born who barely had two nickels to rub together, OF COURSE I proceeded to write a tips booklet, “110 Ideas for Organizing Your Business Life.” Fast forward to 2025, I’ve personally sold over TWO MILLION copies of that content in several languages and formats without a penny on advertising.

Rest assured after selling 50,000 copies one at a time that first year things improved! A person who had nothing to do with the organizing profession bought 2500 copies to use as that year’s holiday greeting to his personal and professional contacts. That purchase on a Friday was followed on Monday by a completely changed business model to ONLY large quantity sales and content licensing. A single copy was only possible to well-vetted decision makers at a company or association who wanted to see the booklet production quality.

Our four big distinctions in doing things different in the information publishing industry are:
1) Tips booklets and other formats online and offline are marketing tools and new revenue streams.
2) We only sell and teach our authors to sell in very large quantities at a time and as content licenses.
3) Our clients sell more books and services with tips products rather than give away valuable tips free.
4) Tips products are used by companies and associations promotionally to expand reach and revenue.

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What do you think helped you build your reputation within your market?

Several things have collectively helped to build the reputation I’ve created during the three plus decades it’s taken. I have brought and continue to bring differentiators to the well established field of publishing. The differentiators are:

1. Helping Subject Matter Experts monetize content they have overlooked and minimized in the form of the how-to tips they share freely as speakers, authors, consultants, and in everyday life and everyday knowledge.

2.The business sales model we use and teach is one-to-many rather than one-to-one, That involves selling only as bulk sales and content licensing companies and non-profits not single copies retail to end users. The companies and associations use the digital and/or print versions of the various delivery format of the tips are typically used to promote their products, services, or causes, e.g. gift with purchase, new member gift, and many other uses.

3. Our company’s products and services are often an “and” to whatever our Subject Matter Experts are doing with the information products rather than an “or,” though sometimes people who walk around saying “someday I’ll write a book” choose the tips publishing path instead.

4. Maintaining a continuous presence which showcase my unique personality, perspective, and sense of humor have gone a long way to building my company’s reputation throughout the past 30+ years.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele is paying attention to what people say and write, then reaching out to them. One of the bigger, better, broader environments to do that is within virtual communities where people briefly introduce themselves, provide their contact information. and are there for the purpose of doing business with other appropriate attendees. That not only prompts connecting directly with prospective clients, it is also a great way to connect with potential vendors and with joint venture partners.

My clientele has expanded substantially through joint ventures that introduce my work to the vendors’ and the partners’ communities. These groups have also been promotional opportunities in being invited as a podcast guest, a speaker at summits, a blog post author guest, and client referrals., all of which are ways my clientele has both grown and also refined over the years.

While there are now more virtual communities existing than prior to COVID in 2020, I quickly realized the importance of finding the group(s) that are best suited to who I am by every definition. I attended multiple groups before landing in the right one(s) for me. And after making these connections, the all-time, most effective aspect above all is to get to know a bit about the person for who they are before canon-balling into a body of water with a sales pitch!

Contact Info:

• Website: https://TipsProducts.com
• Instagram: https://www.instagram.com/tips2cash/?hl=en
• Facebook: https://www.facebook.com/paulette.ensign/
• Linkedin: https://LinkedIn.com/in/pauletteensign
• Youtube: https://www.youtube.com/results?search_query=Paulette+Ensign

Image Credits

Credit: Ann Landstrom