We’re excited to introduce you to the always interesting and insightful Greg Copeland. We hope you’ll enjoy our conversation with Greg below.

Greg, appreciate you joining us today. Let’s start with the story of your mission. What should we know?

Our mission is to inspire resilience and self-determination in people who feel overlooked or underestimated—and that mission was born out of lived experience, not theory. I didn’t just wake up one day and decide to build a brand around hope and perseverance; I lived through the storm. I’ve faced incarceration, homelessness, and the weight of trying to be a present father while rebuilding my life from scratch.

This mission is meaningful because it represents more than a product or service… it’s a lifeline. It’s a message to anyone who feels stuck or counted out that your story isn’t over, and your struggle isn’t your definition. We create with purpose because we know what it feels like to search for meaning when the world gives you none. This isn’t just business. It’s proof that pain can be repurposed into power, and that the opportunity you need can be the one you create for yourself.

Greg, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Greg Copeland, and I’m the founder of the *Never Give Up Vintage Collection*, a brand rooted in resilience, purpose, and the power of creating your own opportunity. My journey into entrepreneurship wasn’t something I planned in a traditional sense—it was born out of necessity, pain, and ultimately, transformation. I’ve experienced homelessness with my wife and children—three times. I’ve faced legal challenges that once made me feel like I had no future. But in the midst of those struggles, I made a decision: I was going to stop waiting for someone to open a door for me and start building my own.

The *Never Give Up Vintage Collection* is more than just a clothing brand—it’s a movement. Each piece we release carries a message of strength, perseverance, and truth. It’s for people who have had to fight to believe in themselves. It’s for those who have been counted out and are still standing. I design with intention, pulling from my own life experiences—lessons in fatherhood, marriage, street hustle, spirituality, and growth—to create apparel that speaks to the soul.

Our brand solves a problem that often goes unnoticed: the lack of authentic representation and encouragement for people who come from hard places but have the heart to rise. Through our messaging, storytelling, and community engagement, we offer more than clothes—we offer hope, identity, and a reminder that you are not alone in your fight.

What sets me and my brand apart is the realness behind it. This isn’t a hustle for likes or trends—this is legacy. I’m a father of seven. I got married while I was homeless. I’ve made mistakes, learned from them, and grown into a man who leads with love, emotional intelligence, and accountability. I bring all of that into my work. Every stitch, every word, every post—it’s all coming from a place of truth.

What I’m most proud of is the fact that I never gave up. And now, I’m using my story to light the way for others. Whether it’s through my brand, speaking, mentoring, or simply showing up online with transparency, I want people to know that their past doesn’t define their potential. You can fall and still fly. You can lose everything and still build something meaningful.

To my potential clients, supporters, and community: I want you to know that this brand isn’t just mine—it’s ours. It’s for everyone who’s been through something and chose to keep going. It’s for the fighters, the dreamers, the builders. I see you. And I built this to remind you to *Never Give Up”

We’d love to hear a story of resilience from your journey.

When I was 25, I was arrested for delivery of a controlled substance—ecstasy. I had already made mistakes in my late teens, and this felt like the final blow. Four years of probation stared me in the face, and I knew I couldn’t afford to mess up again. But what really broke me wasn’t the legal system—it was the weight of fatherhood, marriage, and the fact that we were homeless. Not once, not twice, but three times. With my wife and our children. Sleeping in cars. Waking up early just to clean up in gas station bathrooms before taking my kids to school like everything was okay.

I remember one night sitting in the driver’s seat of our car, everyone else asleep, and I broke down. Tears streamed down my face because I felt like I had failed everyone I loved. But something shifted in me that night. I said, “No one’s coming to save us.” And from that moment, I started showing up differently. I took every temp job I could. I stopped making excuses. I poured my pain into building something of my own—a brand, a movement, a message. I wasn’t just surviving anymore. I was building.

That season taught me that resilience isn’t about how much you can take—it’s about how much you can turn into purpose.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A lesson I had to unlearn was that I had to do everything on my own to prove my worth.

I grew up thinking independence meant handling everything myself—no help, no asking, no showing struggle. Somewhere along the way, I tied my value to how much I could carry alone. It came from watching people around me work themselves into exhaustion just to stay afloat, and it seemed like asking for help was weakness. So I didn’t.

But that mindset eventually broke me. I burned out. I made avoidable mistakes. I lost opportunities because I refused to lean on people who were willing to support me. The turning point came when I finally opened up during a really rough season—when I was stretched too thin, overwhelmed, and honestly embarrassed to admit I couldn’t handle it all. But the moment I allowed someone in, everything changed. Support didn’t make me weak—it made me better.

Unlearning that lesson taught me that strength isn’t about doing it all alone. It’s about knowing when to reach out, when to collaborate, and when to rest. It’s about building community, not walls. And honestly, I’m more powerful now than I ever was trying to do it solo.

Contact Info:

• Website: https://www.nevergiveupvintageco.shop
• Instagram: https://www.instagram.com/@nevergiveupvintageco
• Facebook: https://www.facebook.com/nevergiveupvintageco
• Linkedin: https://www.linkedin.com/in/nevergiveupvintagecollection